
One of Tokyo’s biggest shopping areas is giving you the chance to try 19 kinds of the traditional spring sweet spanning two major regional differences.
Perhaps you’re on your way to visit Chiikawa Park in Tokyo’s Sunshine City shopping complex, or to stock up on the latest character goods at Animate’s flagship location just down the road. Either way, there’s a very good chance that you’ll be passing through Ikebukuro Station to get to your destination. In that case, on your way out, it would be super convenient to pop into Seibu Ikebukuro department store, which is directly affixed to the station. Its basement level functions as a collection of prepared food, sweets, and gift shops, where you’ll also find a sakuramochi festival going on for the next month or so.
▼ Sakuramochi Festival
Sakuramochi is a traditional Japanese confection wrapped in an edible, pickled sakura (cherry blossom) leaf. Usually consumed during sakura season and the Hinamatsuri festival on March 3, it can take many forms depending on the region of Japan as well.
13 shops in Seibu Ikebukuro’s basement food level are currently selling 19 kinds of sakuramochi as part of the festival. Enjoy sampling different variations of the pink sweet, comparing the regional styles, and deciding whether you’re part of the camp that eats the pickled sakura leaf or not. Below are several of the sample brands that you can find at the promotion.
● Kanto (eastern Japan) style, also nicknamed “Chomeijimochi”
The Kanto style of sakuramochi typically includes an outer crepe-like dough made from wheat flour or glutinous rice flour which is then filled with red bean paste.
Ginza Akebono’s sakuramochi
270 yen (US$1.74) / Available through April 14
Morihachi’s sakuramochi
238 yen / Available through April 5
Toraya’s sakuramochi
476 yen / Available through March 3 (goes on sale at noon each day)
Funawa’s red and white sakuramochi
195 yen / Available through March 3
Obusedo’s chestnut kanoko sakuramochi
454 yen / Available through April 7
Obusedo’s chestnut paste sakuramochi
454 yen / Available though April 7
● Kansai (western Japan) style, also nicknamed “Domyojimochi”
The Kansai style of sakuramochi uses course rice powder made from glutinous rice that results in a particular chewy texture.
Tsuruya Yoshinobu’s sakuramochi
432 yen / Available through April 15
Taneya’s spring mochi (includes sakuramochi and kusamochi, mugwort rice cakes)
1 box contains 4 sweets for 1,188 yen / Available through early April
Tsuruya Hachiman’s sakuramochi
346 yen / Available through April 10
Seikanin’s sakuramochi
249 yen / Available through March 3
Obusedo’s chestnut bean paste domyoji
454 yen / Available through April 7
Asakusa Umezono’s domyoji
297 yen / Available through April 19
Sakura season is in full swing already in Japan, with many stores and eateries offering sakura-themed goodies. Fill up on your sakura food fix everywhere from 7-Eleven to Starbucks next time you’re out and about.
Store information
Seibu Ikebukuro Main Store / 西武池袋本店
Address: Tokyo-to, Toshima-ku, Minami-Ikebukuro 1-28-1
東京都豊島区南池袋 1-28-1
Open: 10 a.m.-8 p.m.
Website
Source, images: PR Times
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!













Uni Donuts are pretty in pink for a limited-time spring sakuramochi flavor
Want to enjoy sakura season but have allergies? Tokyo indoor park offers the perfect solution
Tokyo’s indoor Tenbou-Park Sakura Festival is perfect for those with pollen allergies
We try the new sakura Frappuccino from Starbucks Japan【SoraNews24 Taste Test】
Tokyo planetarium offering 360-degree sakura experience and raspberry-tasting space
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Pringles Chocolate, but with a Japanese twist, is the snack hack you should be trying right now
Drink vending machines disappearing in Japan as number drops to lowest in 30 years
Krispy Kreme Japan giving free donuts with morning drink purchases at all branches, maybe forever
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
This lucky bag of anime models is also a decades-long history lesson for our mecha newbie
Two Sailor Moon musicals will stream online for overseas fans this winter
Japanese idol creates kawaii Gunpla, the world’s cutest Gundam models【Photos】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Man bites woman at cherry blossom park in Japan, dies shortly after
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Tokyo’s Chidorigafuchi announces sakura festival light-up dates, new boat reservation system
Sakura and matcha star in new Mister Donut collection
McDonald’s adds a hot sakura pie to its menu in Japan
Tokyo’s flagship Starbucks in prime cherry blossom spot kicking off sakura season with food, drinks, art
Sakura parfait contains six layers of sweets to get us in the mood for cherry blossom season
Tokyo/Saitama train line to hold cherry blossom viewing tour with meal included
Starbucks Japan releases final Sakura Frappuccino and latte for cherry blossom season 2024
Poo sakura are in full bloom at Unko Museum’s cherry blossom festival in Tokyo
Starbucks Japan unveils first sakura drink for cherry blossom season 2019
Starbucks Japan unveils new sakura cherry blossom drinks and food at Reserve Roastery Tokyo
Does Starbucks Japan’s new sakura drink for cherry blossom season 2024 taste as good as it looks?
Lindt releases a limited-edition sakura and matcha drink in Japan for cherry blossom season
Starbucks Japan unveils new Sakura Frappuccino for cherry blossom-viewing season 2024
Hawaiian pancake chain Eggs n’ Things brings sakura pancakes to its Japanese menu
Starbucks Japan unveils first sakura drink for cherry blossom season 2021