
One of Tokyo’s biggest shopping areas is giving you the chance to try 19 kinds of the traditional spring sweet spanning two major regional differences.
Perhaps you’re on your way to visit Chiikawa Park in Tokyo’s Sunshine City shopping complex, or to stock up on the latest character goods at Animate’s flagship location just down the road. Either way, there’s a very good chance that you’ll be passing through Ikebukuro Station to get to your destination. In that case, on your way out, it would be super convenient to pop into Seibu Ikebukuro department store, which is directly affixed to the station. Its basement level functions as a collection of prepared food, sweets, and gift shops, where you’ll also find a sakuramochi festival going on for the next month or so.
▼ Sakuramochi Festival
Sakuramochi is a traditional Japanese confection wrapped in an edible, pickled sakura (cherry blossom) leaf. Usually consumed during sakura season and the Hinamatsuri festival on March 3, it can take many forms depending on the region of Japan as well.
13 shops in Seibu Ikebukuro’s basement food level are currently selling 19 kinds of sakuramochi as part of the festival. Enjoy sampling different variations of the pink sweet, comparing the regional styles, and deciding whether you’re part of the camp that eats the pickled sakura leaf or not. Below are several of the sample brands that you can find at the promotion.
● Kanto (eastern Japan) style, also nicknamed “Chomeijimochi”
The Kanto style of sakuramochi typically includes an outer crepe-like dough made from wheat flour or glutinous rice flour which is then filled with red bean paste.
Ginza Akebono’s sakuramochi
270 yen (US$1.74) / Available through April 14
Morihachi’s sakuramochi
238 yen / Available through April 5
Toraya’s sakuramochi
476 yen / Available through March 3 (goes on sale at noon each day)
Funawa’s red and white sakuramochi
195 yen / Available through March 3
Obusedo’s chestnut kanoko sakuramochi
454 yen / Available through April 7
Obusedo’s chestnut paste sakuramochi
454 yen / Available though April 7
● Kansai (western Japan) style, also nicknamed “Domyojimochi”
The Kansai style of sakuramochi uses course rice powder made from glutinous rice that results in a particular chewy texture.
Tsuruya Yoshinobu’s sakuramochi
432 yen / Available through April 15
Taneya’s spring mochi (includes sakuramochi and kusamochi, mugwort rice cakes)
1 box contains 4 sweets for 1,188 yen / Available through early April
Tsuruya Hachiman’s sakuramochi
346 yen / Available through April 10
Seikanin’s sakuramochi
249 yen / Available through March 3
Obusedo’s chestnut bean paste domyoji
454 yen / Available through April 7
Asakusa Umezono’s domyoji
297 yen / Available through April 19
Sakura season is in full swing already in Japan, with many stores and eateries offering sakura-themed goodies. Fill up on your sakura food fix everywhere from 7-Eleven to Starbucks next time you’re out and about.
Store information
Seibu Ikebukuro Main Store / 西武池袋本店
Address: Tokyo-to, Toshima-ku, Minami-Ikebukuro 1-28-1
東京都豊島区南池袋 1-28-1
Open: 10 a.m.-8 p.m.
Website
Source, images: PR Times
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!













Want to enjoy sakura season but have allergies? Tokyo indoor park offers the perfect solution
Tokyo’s indoor Tenbou-Park Sakura Festival is perfect for those with pollen allergies
We try the new sakura Frappuccino from Starbucks Japan【SoraNews24 Taste Test】
Tokyo planetarium offering 360-degree sakura experience and raspberry-tasting space
Tokyo’s Chidorigafuchi announces sakura festival light-up dates, new boat reservation system
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Tokyo Station staff share their top 10 favorite ekiben
Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
Salmon-flavored Puccho candy – disgusting or delightful? 【Taste test】
Starbucks adds official Kids’ Frappuccinos to the menu in Japan
Ramen made by a sauna shop opens its doors in Tokyo
Neo Shinjuku Atsushi: New cyberpunk restaurant bar serves post-apocalyptic food in Tokyo
Can we be just like Shohei Ohtani on a budget with a Hello Kitty cap?
Viral Japanese cheesecake from Osaka has a lesser known rival called Aunt Wanda
【Monday Kickstart】Hamsters just wanna have fun
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Which convenience store onigiri rice balls are the most popular? Survey reveals surprising results
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Sakura and matcha star in new Mister Donut collection
McDonald’s adds a hot sakura pie to its menu in Japan
Tokyo’s flagship Starbucks in prime cherry blossom spot kicking off sakura season with food, drinks, art
Sakura parfait contains six layers of sweets to get us in the mood for cherry blossom season
Tokyo/Saitama train line to hold cherry blossom viewing tour with meal included
Starbucks Japan releases final Sakura Frappuccino and latte for cherry blossom season 2024
Poo sakura are in full bloom at Unko Museum’s cherry blossom festival in Tokyo
Starbucks Japan unveils first sakura drink for cherry blossom season 2019
Starbucks Japan unveils new sakura cherry blossom drinks and food at Reserve Roastery Tokyo
Does Starbucks Japan’s new sakura drink for cherry blossom season 2024 taste as good as it looks?
Starbucks Japan unveils new Sakura Frappuccino for cherry blossom-viewing season 2024
Lindt releases a limited-edition sakura and matcha drink in Japan for cherry blossom season
Hawaiian pancake chain Eggs n’ Things brings sakura pancakes to its Japanese menu
Starbucks Japan unveils first sakura drink for cherry blossom season 2021
Sakura Festival in Chiyoda mixes illuminations, boats, music, and Rilakkuma in the heart of Tokyo
Domino’s Pizza is offering a Sakura Pizza for cherry blossom season