In 2013, Japan saw a meteoric rise in internet photos that depict part-time workers’ silly and sometimes idiotic antics while on the clock (remember the freezer diving phenomenon?). Though the term “bakattā” (a portmanteau word that’s not restricted to part-timers and combines baka, or idiot, and tsuittaa, the Japanese pronunciation of Twitter) was coined back in 2010, it gained even more popularity last year and took fourth place in the 2013 Internet Buzzword Awards, sponsored by the Tokyo company Mirai Kensaku Brazil.
The craze of bragging about law-breaking or idiotic behavior on social networking sites has thankfully died down, partly due to publicization of the serious repercussions faced by some perpetrators. However, it seems like a couple of young guys working at a major revolving sushi chain had not been watching the news, or were looking to get fired: a photo uploaded on the evening of September 24 with a Tweet that said, “I invented a new menu item with [name deleted] today! Lololol” spread like wildfire, only to reach the head of the company by the following morning. D’oh!


Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Fading Tokyo – Horikiri Station, the Arakawa River, and Kinpachi-sensei[Walking course]
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
The Place Where Totoro Was Born: New Studio Ghibli book includes art by Hayao Miyazaki’s wife
We try the viral screaming rubber chicken car park hack in Japan
New Travelling Bento pouches turn your luggage into a Japanese lunch box
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Lawson convenience store at popular tourist site is one of the most unusual in Japan
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Man bites woman at cherry blossom park in Japan, dies shortly after
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
The Place Where Totoro Was Born: New Studio Ghibli book includes art by Hayao Miyazaki’s wife
We try the viral screaming rubber chicken car park hack in Japan
New Travelling Bento pouches turn your luggage into a Japanese lunch box
Nintendo’s crazy new Ring-Con and RingFit Adventure are its new exercise/gaming hybrid【Video】
We visit a tsunami-ravaged region almost a decade after the Great East Japan Earthquake
Hidden history, retro cafes, and a shoe shrine on Asakusa bus loop【Tokyo Loop Buses】
Japan now has a special desk for people who work at home with a pet cat[Photos]
Does adding sake to your instant ramen make it taste better? We try Japan’s latest food trend
Gacha capsule toy machine sells Casio watch rings in Japan, and we try to get all of them
Undead train station in Yokohama is beautifully nostalgic, poignantly desolate