Keiro no Hi

Japanese city abolishes 88th birthday celebratory money gift because people are living longer

A city’s longstanding tradition is no more as something that’s very good for its residents turns out to be very bad for its budget.

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Respect for the Aged Day celebrations very unpopular with Japanese women in survey

Could Keiro no Hi do with a rebrand?

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Our team turns into old men on Respect for the Elderly Day with the magic of A.I. photo editing

It’s like looking into the future as Mr. Sato and his cohorts digitally advance themselves to a respectfully elderly age.

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