Sometimes the heat here in Japan really does get too much, but this mystery guy’s cool-down method seems to have backfired. Angry Japanese Netizens are up in arms at the possibility that the selfish iceman may have sullied precious ice-cream with his stinky sweat.
Lawson (Page 10)
Never shy of running a cool promotional offer or two, Japanese convenience store Lawson has announced that it will be transforming one of its Tokyo outlets into a video game castle to mark the launch of the Nintendo Wii U version of hugely popular game Dragon Quest X. Even better, visitors to the store will be able to bag themselves a whole host of themed goodies and even unlock in-game items during the promotional period.
When it comes to preparing a gourmet meal you can be proud of, an investment of time and a good recipe book are often required. If you’re a busy parent or living alone while working full time, just dashing out to gather the ingredients — not to mention actually preparing the meal — can prove rather time consuming and, let’s admit, a little bothersome.
The intricacies of it all leave many abandoning hope, opting for the greasier ‘ready prepared’ meal option or dining out at a local restaurant. But even those who do make the effort to cook have probably found themselves saying “This just doesn’t have the same impact as the dish I tried at the restaurant the other day,” every so often. If only there were a way to replicate the same taste at home!
If you live in Japan, a collaboration between convenience store chain Lawson and Yahoo! (yes, that Yahoo!) may be the answer to your culinary conundrums: a new home delivery service that offers not ready-to-eat meals, but rather a combination of ready-to-cook dishes that can be thrown together to create a tasty meal of your own.
Arguably Japan’s most successful video game franchise and mightiest convenience store chain are joining forces again to celebrate the re-release of Dragon Quest VII: Warriors of Eden (aka Dragon Warrior VII) for the Nintendo 3DS.
In their previous celebration of Dragon Quest X a limited edition plastic bag was handed out stylized after the hit game online game. This time they’re taking it further with a new style of bag never before seen from Lawson’s – and possibly never again.
There are two types of bags available each depicting the lovable enemy “slime” from the Dragon Quest series.
Convenience stores- in Japan: they really do live up to their name.
Pay your bills, pick up stuff you ordered on Amazon, send a FAX, buy concert tickets, withdraw cash, buy milk; whatever you need to do, they’ve usually got you covered.
Although 7-Eleven is Japan’s undisputed king of combinis, as convenience stores are fondly known over here, blue-and-white-striped Lawson is never far behind, and has a special place in many shoppers’ hearts.
So when news surfaced that a foreigner named Lawson is working part-time at a convenience store of the very same name, people understandably went a little bit nuts.
On August 15, Japanese convenience store chain Lawson launched a Evangelion tie-in campaign to promote the November release of the film Evangelion: 3.0 You Can (Not) Redo.
Like any other Japanese convenience store promotion, Lawson is selling a small collection of limited-edition Evangelion goods and snacks. Among them is a package of 2 “churro sticks” called “Rei Ayanami’s Spear of Longinus,” supposedly modeled after the iconic weapon.