Arguably Japan’s most successful video game franchise and mightiest convenience store chain are joining forces again to celebrate the re-release of Dragon Quest VII: Warriors of Eden (aka Dragon Warrior VII) for the Nintendo 3DS.
In their previous celebration of Dragon Quest X a limited edition plastic bag was handed out stylized after the hit game online game. This time they’re taking it further with a new style of bag never before seen from Lawson’s – and possibly never again.
There are two types of bags available each depicting the lovable enemy “slime” from the Dragon Quest series.


Both bags are completely covered in blue and red color making this the first time Lawson’s strayed from its traditional white format. It’s such a departure that these plastic bags don’t even look like they came from a convenience store.
So when you’re walking up the street, everyone will think you just bought something fancy from a department store rather than a case of Pocky.
A limited supply of the bag will be given out starting from Saturday, 26 January. However, you can’t just expect them to give you one. Like with regular bags, you have to purchase something for them to be need. I’m not sure, but a pack of gum might not cut it.
Lawson’s claim won’t hand out colored bags on request, but it seems that the too colors are different sizes. Therefore the amount you buy would likely determine which one you get.
Not only is it a limited chance to get Dragon Quest memorabilia, it’s a limited chance to say “slimebag” to someone’s face in a socially acceptable setting.
Source: HMV via My Game Newsflash (Japanese)
▼ Much like in grassy areas you can expect a slime to draw near at Lawson’s. Killing one will give you 1 experience in getting yelled at by a store clerk.


Lawson Convenience Store Goes Dragon Quest X Crazy, Puts In-Game Goodies Up for Grabs
Slime bread arrives in Japanese convenience stores and in our Dragon Quest-loving bellies
Japanese convenience store registers now playing Dragon Quest level-up music for shoppers【Video】
Dragon Quest Heal magic-flavored fried chicken coming to Japan to keep video game fans’ HP full
Dragon Quest slime bread appearing at Lawson Store 100 all over Japan
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Japanese government to allow desecration of flags on kids’ meals
KFC Japan’s “The American Burgers” include a pile of guilt
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Used chopsticks upgraded from “waste” to “valuable material” by Kawasaki City thanks to ChopValue
Kanji ice cream becomes a sell-out hit in Japan
Japan has a new cute and clever sunblock for cat lovers
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Celebrate Dragon Quest’s 30th anniversary by suppressing slimes on your smartphone
Dragon Quest Super Light Cafe draws near! Command?
Lawson convenience stores continue to hand people their coffee, even though no one wants them to
Fit’s gum collaborating with Slime for Dragon Quest’s 30th anniversary
Cloud’s Final Fantasy Buster Sword is now a cat scratching pad thanks to Square Enix Pets
Shopping at Japanese convenience store Lawson? Don’t forget to take a cooking pot with you!
A slime appears…in real-life Japan! Command? Watch this adorable video【Video】
A Dragon Quest slime glass draws near! What will you drink?
Fried chicken-cooking robot to start working at Japanese convenience store
We munch on some real-life Slime dumplings from the Dragon Quest Walk collaboration
Fortune smiles upon thee, Sir Sato. Thou hast found the 30th Anniversary Dragon Quest sake
New Dragon Quest legendary baby armor turns your child into the hero of life’s adventures
Dragon Quest Slime sandwich molds are drawing near in Japan
Japanese mom’s hand-made Slime masks draw near, boost kid’s cuteness and protection stats【Photos】
Final Fantasy Crystal-flavor fried chicken coming to Japanese convenience stores
Japan’s Slime ice cream will Heal you since it’s a Dragon Quest tie-up with Baskin-Robbins Japan
Black fried chicken appears in Japan with new Black Hole-flavor convenience store snack