We learned some hacks for ensuring the special drink that’s said to partially freeze when you open it does what it’s supposed to do.
Mitsuya Cider
The company behind Mitsuya Cider apologizes for their thoughtlessness in glorifying reckless behavior in their ad.
Hot on the heels of an announcement that cold and sugary foods are bad for your body, Asahi announced that they are releasing their coldest sugary drink to date. I’m willing to take the risk however, because summer in Japan can suck pretty hard and a sub-zero beverage would definitely hit the spot.
This new drink called “Mitsuya Freezing Cider,” turns to ice the moment you pop the cap. Sounds great but Asahi seems to have surprised netizens a little with their unique distribution plans.
MOST POPULAR
Now
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
Can a downtown Tokyo super sento bathhouse beat a hotel for a one-night stay?
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
These creative, fanciful post boxes from Japan will delight you in so many ways【Photos】
The 5 best Japanese bento to buy at Kyoto Station
Okinawa soul food: We try the most epic pork and egg onigiri rice balls in Japan
Our lonely reporter goes searching for Japan’s search-for-a-spouse vending machine
Foreign tourist in Japan arrested for having sex on shrine grounds in broad daylight
A Kyoto factory vending machine sells gourmet mystery meals at bargain prices
Weekly
- Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Japan now has a special desk for people who work at home with a pet cat[Photos]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Picturesque Tokyo park plays host to millions of flowers and soap bubbles this spring
Tokyo subway and almost all Tokyo train lines now accepting credit card tap payments
Totoro and Calcifer become little light-up lanterns for Ghibli-style excursions or at-home decor- Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Monthly
- Japan now has a special desk for people who work at home with a pet cat[Photos]
- Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
- Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country- Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
RECOMMENDED STORIES
The 5 best Japanese bento to buy at Kyoto Station
Okinawa soul food: We try the most epic pork and egg onigiri rice balls in Japan
Our lonely reporter goes searching for Japan’s search-for-a-spouse vending machine
Foreign tourist in Japan arrested for having sex on shrine grounds in broad daylight
A Kyoto factory vending machine sells gourmet mystery meals at bargain prices
Do people in Kyoto really stand to the right on escalators?
The Almost All Lettuce Burger from Dom Dom Burger really lives up to its name
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
All Tokyo public high schools abolish rules forcing students to dye non-black hair, underwear color regs
What should you use table salt for at a sushi restaurant? We asked a kaitenzushi maniac
Learn Japanese through ridiculous manga: Two Piece 【Episode #1】
Fake police phone scam also highlights dumb stereotype about how foreigners speak Japanese[Video]
How to turn your leftover instant ramen broth into delicious chawanmushi Japanese egg custard
Float all of your troubles away with a boat ride down the Shimanto River in Kochi Prefecture
-
