We learned some hacks for ensuring the special drink that’s said to partially freeze when you open it does what it’s supposed to do.
Mitsuya Cider
The company behind Mitsuya Cider apologizes for their thoughtlessness in glorifying reckless behavior in their ad.
Hot on the heels of an announcement that cold and sugary foods are bad for your body, Asahi announced that they are releasing their coldest sugary drink to date. I’m willing to take the risk however, because summer in Japan can suck pretty hard and a sub-zero beverage would definitely hit the spot.
This new drink called “Mitsuya Freezing Cider,” turns to ice the moment you pop the cap. Sounds great but Asahi seems to have surprised netizens a little with their unique distribution plans.







Japan’s Hiepita forehead cooling strips, so popular they changed the language, are disappearing
Japanese man who didn’t know how banks work defrauded out of 21 million yen
Kyoto samurai house wants to share its history of seppuku, torture and gold coins with visitors
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Starbucks releases first-ever vending machine-exclusive drink in Japan
Busty Digimon anime figure not child-friendly enough for the West, now barred from sale overseas
The 10 best day trips from downtown Tokyo【Survey】
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Uniqlo Ukiyo-e Blue T-shirts: A cool-hued reinterpretation of some of Japan’s greatest paintings
How to dispose of pizza boxes: Life hack from Japanese garbage man goes viral online 【Video】
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
China’s don’t-go-to-Japan warning seems to be affecting Osaka’s Namba and Dotonbori neighborhoods
Japan’s first hotel with a human washing machine is now ready for you to come and bathe in it
Studio Ghibli adds new Kiki’s Delivery Service music box to its anime merchandise shop in Japan
Studio Ghibli mixes with sporty street styles of New Era to put No Face on your head in cap series
Japanese company selling bear-proof automatic doors
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Japanese government considering tripling departure taxes to combat overtourism
A guide to visiting Sagamiko Illumination, one of the three biggest light-ups in Kanto
Giant new nine-floor arcade opens in Tokyo, wants to welcome new and old games fans alike
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Busty Digimon anime figure not child-friendly enough for the West, now barred from sale overseas
The 10 best day trips from downtown Tokyo【Survey】
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Uniqlo Ukiyo-e Blue T-shirts: A cool-hued reinterpretation of some of Japan’s greatest paintings
How to dispose of pizza boxes: Life hack from Japanese garbage man goes viral online 【Video】
Record number of foreign children in Japan need help understanding Japanese in school
New sushi restaurant hidden inside Tokyo Station is a secret gem
Japanese group to hold fashion show of colostomy bags and other stoma equipment in Paris
“Bear” voted Japan’s Kanji of the Year for 2025 in extremely close race
Is “The Most Annoying but Most Delicious” ramen from 7-Eleven truly the most delicious?
Studio Ghibli announces new anime short in production, now recruiting staff to make it
Akihabara card shop asks visitors to stop getting liquored up inside the store
Time-slipping travel at a roadside retro spot in northern east Japan【Kita Kanto Brothers】