The Super Mario Bros. are back to jump, flip and spin their way through another real-life level.
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The beloved Pokémon continue to unstoppably, and adorably, expand their territory.
Get Link’s look without having to craft your own costume with this cool The Legend of Zelda hoodie.
Mario and Luigi appear in a new artwork that combines traditional Japanese art techniques with the modern-day video game world.
You mean there’s a video that takes the world of Star Wars and combines it with the ruthless fun of Mario Kart? YES, PLEASE!
Celebrate 20 years of catching ’em all with Pokémon Center Japan’s new line of throwback goods.
An eight-year-old boy who accidentally drowned his beloved Nintendo 3DS handheld console has written a heartfelt letter of apology to Nintendo customer service.
Nintendo and Universal Studios Japan (USJ) recently signed a basic business agreement that could pave the way for future USJ attractions featuring Nintendo characters and game worlds.
Want to try your hand at crafting Super Mario Maker screens, but don’t have a Wii U? Right this way!
Takayas proves again that you shouldn’t turn to anyone else when you are looking for custom engagement and wedding bands.
Check out these home-made gaming-themed treats and get some inspiration for your own baked goods!
Upcoming video game promises “a Pikachu like you’ve never seen before,” but we’ve never heard one that sounds like this either.
Nintendo says a scene contained in the Japanese release of Fire Emblem Fates, which could be construed as advocating “gay conversion therapy,” will not appear in the English release.
New business model aims for US$855 million in profits in several years.
Former Nintendo president Satoru Iwata, who died suddenly in July last year, is to be honoured with a Lifetime Achievement award.
A quirky adventure game, or a terrifying ploy to brainwash children of the world into becoming hippopotamus-like big-nosed creatures?


















Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Fading Tokyo – Horikiri Station, the Arakawa River, and Kinpachi-sensei[Walking course]
Downtown Tokyo’s meaty monster Kaibutsu ramen will challenge your stomach, thrill your taste buds
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
This lucky bag of anime models is also a decades-long history lesson for our mecha newbie
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Man bites woman at cherry blossom park in Japan, dies shortly after
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Fading Tokyo – Horikiri Station, the Arakawa River, and Kinpachi-sensei[Walking course]
Downtown Tokyo’s meaty monster Kaibutsu ramen will challenge your stomach, thrill your taste buds
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
This lucky bag of anime models is also a decades-long history lesson for our mecha newbie
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
Which Japanese beef bowl chain’s near-identical demon grater onioroshi ponzu gyudon is the best?
Nakano Broadway sells a fukubukuro lucky bag for foreigners, but is it a good deal or a scam?
Tokyo DisneySea’s new Fantasy Springs area reveals the beauty of Rapunzel’s Forest
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Yo-Kai Watch debuts abroad: characters get name changes but songs retain their epic nature【Video】
New Japanese bowl-shaped donburi rice cooker cooks rice and toppings at the same time