otome
Lotte’s gum brands become samurai warriors from the Shinsengumi and fight to protect a tooth that claims to be a high school girl.
Lotte’s new advertising campaign for its range of gum products takes inspiration from ikemen “cool guys” often featured in anime and otome dating sim games. The company has released their new “Gum Boyfriend” advert debuting five guys, each with their own different personalities and quirks corresponding to one of Lotte’s brands of refreshing gum. But which chewy bad boy is your favorite?
A lot of people were holding out for some exciting news during Final Fantasy’s 25 Anniversary event in Japan yesterday; perhaps some information on Final Fantasy Versus XIII or a Final Fantasy VII remake.
What they got instead was an elaborate 12-minute demonstration of Tokimeki Final Fantasy: Suzaku Magic Institution Peristylium ~ Oh no! I’m in Love With the Crystal’s Divine Guardian ~, an otome dating game set in the world of Final Fantasy Type-0.
Unlike American game makers, Japanese video game companies often sweat over every detail before selling their games overseas to make sure it fits the culture. Although the sentiment is appreciated the results are often poor, as people in other countries enjoy those cultural differences more often than not.
Case in point is Prince’s Proposal’s (Ojisama no Puropozu) treacherous journey abroad. Prince’s Proposal is an otome game where your character, a university student, has a chance encounter with six princes whom you must find romance with by making the right choices throughout the story.
Its recent westernized incarnation called Be My Princess, however, decided to replace the stylish anime princes and characters with rubbery, emotionless ones.
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Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Burger King Japan’s Great King Yeti is the latest evolution of One Pounders
Married couples in Japan must have the same surname, so does Mr. Sato regret taking his wife’s?
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Demon Slayer’s Mugen Train is now ready to be your personal home sushi train too【Photos】
Christmas arrives early at Starbucks in Japan with new Merry Cream Frappuccino
A Japanese dating app matched our bachelorette with a Buddhist monk, and she learned some things
Our four must-visit saunas in Japan for total relaxation
Weekly
7-Eleven Japan starts new temporary luggage storage service in over 300 branches- Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Starbucks Japan releases new zodiac chilled cup drink for 2026- Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Is this the most relaxing Starbucks in Japan?
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Monthly
- Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes- 7-Eleven Japan starts new temporary luggage storage service in over 300 branches
- Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
- Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area- Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer- Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
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Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Demon Slayer’s Mugen Train is now ready to be your personal home sushi train too【Photos】
Christmas arrives early at Starbucks in Japan with new Merry Cream Frappuccino
A Japanese dating app matched our bachelorette with a Buddhist monk, and she learned some things
Our four must-visit saunas in Japan for total relaxation
We tried 12 different gummy candies from a Japanese supermarket and found the most delicious one
A guide to visiting Sagamiko Illumination, one of the three biggest light-ups in Kanto
We visit a hidden store on the Imperial Palace grounds offering items you can’t find anywhere else
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