otome
Lotte’s gum brands become samurai warriors from the Shinsengumi and fight to protect a tooth that claims to be a high school girl.
Lotte’s new advertising campaign for its range of gum products takes inspiration from ikemen “cool guys” often featured in anime and otome dating sim games. The company has released their new “Gum Boyfriend” advert debuting five guys, each with their own different personalities and quirks corresponding to one of Lotte’s brands of refreshing gum. But which chewy bad boy is your favorite?
A lot of people were holding out for some exciting news during Final Fantasy’s 25 Anniversary event in Japan yesterday; perhaps some information on Final Fantasy Versus XIII or a Final Fantasy VII remake.
What they got instead was an elaborate 12-minute demonstration of Tokimeki Final Fantasy: Suzaku Magic Institution Peristylium ~ Oh no! I’m in Love With the Crystal’s Divine Guardian ~, an otome dating game set in the world of Final Fantasy Type-0.
Unlike American game makers, Japanese video game companies often sweat over every detail before selling their games overseas to make sure it fits the culture. Although the sentiment is appreciated the results are often poor, as people in other countries enjoy those cultural differences more often than not.
Case in point is Prince’s Proposal’s (Ojisama no Puropozu) treacherous journey abroad. Prince’s Proposal is an otome game where your character, a university student, has a chance encounter with six princes whom you must find romance with by making the right choices throughout the story.
Its recent westernized incarnation called Be My Princess, however, decided to replace the stylish anime princes and characters with rubbery, emotionless ones.
MOST POPULAR
Now
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Downtown Tokyo’s meaty monster Kaibutsu ramen will challenge your stomach, thrill your taste buds
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Mr. Sato discovers his inner beaver with a 16-inch chocolate “twig” at Tokyo Station
Pringles Chocolate, but with a Japanese twist, is the snack hack you should be trying right now
New Travelling Bento pouches turn your luggage into a Japanese lunch box
Manga artist Kenya Suzuki convicted of child pornography charges, given suspended prison sentence
Weekly
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view- Lawson convenience store at popular tourist site is one of the most unusual in Japan
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain- Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
- Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Man bites woman at cherry blossom park in Japan, dies shortly after
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Monthly
- Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list- Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
RECOMMENDED STORIES
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Mr. Sato discovers his inner beaver with a 16-inch chocolate “twig” at Tokyo Station
Pringles Chocolate, but with a Japanese twist, is the snack hack you should be trying right now
New Travelling Bento pouches turn your luggage into a Japanese lunch box
Manga artist Kenya Suzuki convicted of child pornography charges, given suspended prison sentence
Following artist’s child porn conviction, Rurouni Kenshin manga restarts in Japan, but not America
Men Who Disappoint at Goukon (Group Blind Date), Nine Types That Shouldn’t Even Bother Showing up!
Foreign man arrested for walking on Shinkansen tracks, claims he was on the run from yakuza
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
You can now visit a recreation of Evangelion’s Tokyo-3 and live there in miniature form in【Pics】
Final Fantasy and Shinkansen announce collaboration with in-train audio play, SD art and merch
A trip to see the breathtaking mountain beauty of Nagano’s Kamikochi【Part 1】
Rumiko Takahashi’s Maison Ikkoku inspires anime/whisky collaboration
-
