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We’ve seen the Japanese Self-Defense Forces get quite creative with trying to entice new recruits, but never before have we seen them do an all-out official collaboration with an anime.
And Gate is the perfect anime for them to team up with. It’s about the JSDF traveling through a portal to another world, taking down monsters, teaming up with cute girls, and just generally making it look like joining them would be the most amazing thing ever.
You can bet the JSDF is milking it for every last drop they can, starting with posters that are giving us a strange urge to visit our local recruitment center.
Making a recruitment ad for military service is probably one of the hardest sells around. It’s easy to make someone want to buy a cookie. In fact, I want to buy a cookie just after typing that sentence, but motivating someone to put their life on the line takes a whole lot of finesse.
And finesse is what this new recruitment video for the Chinese communist party’s People’s Liberation Army (PLA) has in spades. Clearly intended for a younger audience, some of the hipper aspects of military service such as flying helicopters backwards, firing missiles and ensemble dancing are highlighted in this high-adrenaline three-minute promo video.
The recruitment poster for the Fukushima police force is moving, to say the least. It definitely singles out only the most dedicated, most driven potential recruits. The poster features a person wearing an anti-radiation suit, walking through some desolate, post-tsunami wasteland, with text saying hauntingly, “There is work here that only I can do…”. Japanese posters often omit words and thus have implied messages, but this recruitment poster is relatively explicit. And it has gained some attention for its darkness and severity. It’s pretty plain that you should be looking forward to working in hazardous conditions.
A police spokesperson confirmed that they were seeking people with strong mettle precisely because of the still-dire situation in Fukushima. The photo is from May 2011 (the disaster was in March), shows the main damaged nuclear reactor in the background, and was unanimously selected for the poster in February this year. The desire for driven new officers who won’t give up on the work or come for the job thinking about it too casually is understandable, but there could also be a subtext, which is that they don’t just want anybody either.
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