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Suntory encourages responsible drinking with bizarre guide to declining party invitations

There are two types of people that, no matter how much they love the culture, are ultimately going to have a bad time in Japan: Vegetarians, and teetotalers.

Basically every meal in Japan has some type of meat in it, and the more strict you are with your vegetarian/vegen diet, the more difficult it’s going to be to find something to eat. Even supposedly vegetarian options sometimes contain pork or chicken broth or other sneaky animal product additions. And when it comes to those who choose not to drink, or can’t because of medical conditions, it’s almost as hard to get by, if not harder.

Thankfully, Suntory is here to help. Sort of.

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Creator of plastic-bottle girlfriend has new invention: brainwave-activated inflatable muscles

About a month ago, we brought you the story of artist Showta Mori and Lisako, his plastic-bottle girlfriend. Their forbidden love landed Mori in police custody for “suspicious behavior.”

Well, Mori apparently escaped incarceration because he has just released a new video in collaboration with beverage maker Suntory that promotes his latest invention: the brainwave-controlled muscle suit (ver. 3)!

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Toma Toma Sparkling: Taste-testing the tomato juice that will give you a hangover

Last week, we brought you news that Japanese brewing company Suntory was releasing an alcoholic, summer-only tomato-juice drink called Hajikeru Tomato no Sake Toma Toma Sparkling, or just Toma Toma Sparkling for short. Some of us here at RocketNews24 apparently aren’t big fans of tomato juice, a fact which leaves the rest of us (i.e. the righteous and upstanding) baffled. Since it’s one of my top three non-alcoholic drinks, after orange juice and acerola juice, I was more than happy to take up the task of taste-testing this strange new concoction from Suntory.

So, how does Toma Toma Sparkling fare? Is it delicious, fizzy tomato juice that will give you a hangover or is it an abomination better poured down the toilet?

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Suntory to release new beer designed specifically for consumption with Japanese food

There’s been a lot of research into the mystery of umami, the mild, pleasing savoury flavour that’s said to exist at the heart of Japanese cuisine. Often referred to as “the fifth taste”, alongside sweet, sour, salty and bitter, umami was first discovered by a Japanese professor and only officially recognised as a proper scientific term in 1985. Now, almost thirty years later, the delicate flavour is finally set to meet its perfect partner in a beer called Wazen (lit. Japanese meal). Due for release on April 8, the beer is being billed as “the beer for Japanese food”.

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New Diet Soft Drink “Pepsi Special” Released in Japan, Promises to Restrict Fat Absorption

Pepsi will release a new cola in Japan that contains “fat-blockers” to help prevent the absorption of fat in the body.  The secret to Pepsi Special’s fat-blocking power is dextrin, a fiber molecule that is said to prevent the digestive system from absorbing fat.

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  • Jun 7, 2012

A new innovative drink to come out from Suntory – but have they gotten a bit too innovative this time?

In recent months, we’ve brought to you news on several interesting and creative beverages such as fat-busting cola, salty watermelon flavored pepsi and Okinawa brown sugar cola. Now, major beverage maker Suntory Holdings Limited has announced another new innovative drink that will come on to the Japanese market on July 31. The new drink, called Espressoda, is actually a carbonated coffee drink! However, based on the response on the internet, it appears that Japanese consumers are not so sure about coffee soda as a drink. Read More


  • May 21, 2012

Get ready to rock ‘n’ roll with the new line of alcoholic drinks from Suntory!

Okay, so the economy may be down, it may be a drag go to work each morning on the murderously crowded trains (or the impossibly jammed highways), and you may be feeling tired of everyday life in general, but you can’t let things like that kill the rock ‘n’ roll spirit inside you, can you? Well, now there’s a new line of alcoholic beverages from Suntory Holdings Limited that will help you get back into the spirit of rock ‘n’ roll – in Rolling Stones fashion! Read More

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