The works of Hokusai and others, admired for more than a century, lend a touch of class to your appreciation of a cold one.
Suntory (Page 4)
While a one-litre (two-pint) bottle of Pepsi usually contains 1.0 GV (gas volume), these much smaller bottles now pack 5.0 GV in more than half the size.
The whisky distiller, famous for upstaging Scottish standbys to be crowned “Best Whisky in the World” in 2014, recently renovated their open-to-the-public facilities. We figured it was as good an excuse as any for a tour and tasting!
When it comes to limited-edition beverages, Pepsi continues to rise to the occasion year after year. And just when we thought we’d seen the last of Pepsi’s seasonal releases for 2015 with their mystery-flavoured Halloween range, they go and announce a special Christmas present, with the release of a new Pepsi White Cola for this year’s winter season.
With Halloween just around the corner, we seem to be virtually surrounded by pumpkins here in Japan. Not surprisingly, in addition to the usual pumpkin ornaments and decorations on display, we’re seeing a sudden increase in pumpkin flavored foods and sweets as well.
Japan has gotten into the Halloween spirit to such an extent this year that you can buy limited edition pumpkin-flavored tea in a bottle at supermarkets and convenience stores. And when a beverage involves not only pumpkin but tea from Lipton and a cute Halloween label to boot, well, let’s just say it gives us a lot to be happy about!
Music is, without a doubt, one of the most powerful artistic mediums humankind has. It can move us in ways that are hard to understand or even describe, eliciting everything from tears to vicious mosh pits. Of course, one of its most renowned powers is helping people concentrate.
Take, for example, classical music, which seems to help students focus while cramming for finals or aid tired workers in getting through a long day. So, to promote their new drink Shuchu Regain (集中リゲイン), Suntory has released a series of YouTube videos demonstrating the power of concentration. Today, we’ll be looking at “the world’s fastest orchestra,” The Extreme Minuet, played by having 43 men toss coins into beakers from several feet away.
Japanese brewing and distilling company Suntory Holdings Limited recently announced their plans to send samples of whiskey to the International Space Station in order to investigate the effects of zero gravity on the aging process.
There are two types of people that, no matter how much they love the culture, are ultimately going to have a bad time in Japan: Vegetarians, and teetotalers.
Basically every meal in Japan has some type of meat in it, and the more strict you are with your vegetarian/vegen diet, the more difficult it’s going to be to find something to eat. Even supposedly vegetarian options sometimes contain pork or chicken broth or other sneaky animal product additions. And when it comes to those who choose not to drink, or can’t because of medical conditions, it’s almost as hard to get by, if not harder.
Thankfully, Suntory is here to help. Sort of.
About a month ago, we brought you the story of artist Showta Mori and Lisako, his plastic-bottle girlfriend. Their forbidden love landed Mori in police custody for “suspicious behavior.”
Well, Mori apparently escaped incarceration because he has just released a new video in collaboration with beverage maker Suntory that promotes his latest invention: the brainwave-controlled muscle suit (ver. 3)!
Last week, we brought you news that Japanese brewing company Suntory was releasing an alcoholic, summer-only tomato-juice drink called Hajikeru Tomato no Sake Toma Toma Sparkling, or just Toma Toma Sparkling for short. Some of us here at RocketNews24 apparently aren’t big fans of tomato juice, a fact which leaves the rest of us (i.e. the righteous and upstanding) baffled. Since it’s one of my top three non-alcoholic drinks, after orange juice and acerola juice, I was more than happy to take up the task of taste-testing this strange new concoction from Suntory.
So, how does Toma Toma Sparkling fare? Is it delicious, fizzy tomato juice that will give you a hangover or is it an abomination better poured down the toilet?
There’s been a lot of research into the mystery of umami, the mild, pleasing savoury flavour that’s said to exist at the heart of Japanese cuisine. Often referred to as “the fifth taste”, alongside sweet, sour, salty and bitter, umami was first discovered by a Japanese professor and only officially recognised as a proper scientific term in 1985. Now, almost thirty years later, the delicate flavour is finally set to meet its perfect partner in a beer called Wazen (lit. Japanese meal). Due for release on April 8, the beer is being billed as “the beer for Japanese food”.
Pepsi will release a new cola in Japan that contains “fat-blockers” to help prevent the absorption of fat in the body. The secret to Pepsi Special’s fat-blocking power is dextrin, a fiber molecule that is said to prevent the digestive system from absorbing fat.
In recent months, we’ve brought to you news on several interesting and creative beverages such as fat-busting cola, salty watermelon flavored pepsi and Okinawa brown sugar cola. Now, major beverage maker Suntory Holdings Limited has announced another new innovative drink that will come on to the Japanese market on July 31. The new drink, called Espressoda, is actually a carbonated coffee drink! However, based on the response on the internet, it appears that Japanese consumers are not so sure about coffee soda as a drink. Read More
Okay, so the economy may be down, it may be a drag go to work each morning on the murderously crowded trains (or the impossibly jammed highways), and you may be feeling tired of everyday life in general, but you can’t let things like that kill the rock ‘n’ roll spirit inside you, can you? Well, now there’s a new line of alcoholic beverages from Suntory Holdings Limited that will help you get back into the spirit of rock ‘n’ roll – in Rolling Stones fashion! Read More



















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