toothbrush
That might not sound like a shocking headline for those of us whom have been taught to brush right after every meal from an early age. But recent reports from the past decade have been suggesting something different.
Articles from the Mayo Clinic, Colgate, and New York Times among others have been advocating waiting 30 to 60 minutes after eating to brush. Apparently the delayed brushing movement has gotten so strong that parents Japan are beginning to complain to schools making children brush their teeth right after lunch time.
So the Japan Society of Pediatric Dentistry (JSPD) issued a statement telling everyone to not believe the hype and that it’s actually in your best interest to brush right away.
We really are living in the future now! In the past few years toothbrush makers and even candy companies have been trying to find ways to use technology to help us brush our teeth better. In 2012, Oral-B came out with an electronic toothbrush with a separate handheld screen to help you control your brushing pressure. Last year, Hi-Chew candy maker Morinaga announced development of a video game to help kids learn how to brush better. Now, Sunstar, the maker of GUM mouth care products, has revealed the prototype of a new toothbrush attachment that can be linked to an application on your smartphone. The goal is not only better brushing, but making the process more entertaining.
Major Japanese food conglomerate Morinaga had a dilemma to face. Children have loved their fruity Hi-Chew candies for a long time but the high sugar content means eating too much can be bad for their teeth.
Just as tooth decay ravages ones pearly whites, so does poor hygiene affect Morinaga’s bottom line. You can’t eat chewy candy without teeth after all.
That’s why the confectioner has declared war on tooth decay. To do this they have invented and are testing the “world’s first” toothbrush training video game to prefect the nation’s tykes’ dental habits.




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