toothpaste
Survey says one in two foreigners have been bummed out by meeting Japanese people with bad breath.
Our Japanese-language reporter Meg sets out to defend the honor of her favorite ice cream flavor by eating a breat mint sundae, and also makes her English RocketNews24 video debut.
It looks like wasabi, feels like wasabi, and tastes like wasabi, but this small green tube is actually filled with toothpaste. Wasabi flavored toothpaste. Yes, the popular Japanese condiment that accompanies sushi can now be enjoyed while brushing your teeth – as long as you don’t mind a few extra tears in the morning.
You’re probably well aware that the Japanese are fond of creating food and beverages in unusual flavors and splicing things together, but guess what? That trait can be found in their toothpaste as well. Here are seven odd-tasting toothpastes available in Japan that you might, or perhaps might not, want to brush your teeth with!








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Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
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