Someone finally “went there.”
Presenting SmartPants, a pair of underpants that covers up your iPhone’s home button. I guess if your iPhone were to have private parts, they would be located on the home button…
Produced by Japanese toy and video game maker Bandai, each pair of SmartPants sells for 200 yen (US$2.13) and will go on sale in March. The promotional posters advertise SmartPants as “the world’s first pair of underwear that can be worn by your smartphone” and urge consumers to “protect your home button.” Since the home button is used so often, it’s understandable that people would want to use some sort of protector, but this is a bold and interesting way to go about it.
Consumers can choose from eight different styles: briefs, striped panties, boomerang, leopard-print thong, boxer briefs, bright red thong, strawberry panties, and “secret.” A site was created to allow smartphone users to preorder their very own pair of SmartPants, but all items are currently sold out. Twitter has been abuzz with cries of “I want one!!!” as well as hopes of more SmartPants to become available in the near future.
For now, your iPhone will just have to be comfortable running around naked.
Source: NetaAtoz

They’re back! Newly designed iPhone underpants now come with censored home buttons
Evangelion + iPhone: Cubic Zirconia Home Button Stickers Make Your iPhone Shine
Here’s an easy way to check if the new iPhone 6 and iPhone 6 Plus will fit in your pocket
Turn your smartphone into a magical girl with two new Sailor Moon iPhone cases
Preorders begin for Attack on Titan iPhones cases
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
7-Eleven Japan has a lot of famous food, but its new burrito needs to be on your radar
Japan’s new pettably fuzzy cat-shaped earbud chargers meow to let you know their status[Video]
Japan’s Mocchurin donuts declared too popular to exist by creator Mister Donut, will disappear soon
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Your iPhone is embarrassingly bad at simple math
Why is the iPhone the smartphone of choice for young Japanese women?
Go back to the 70s and 80s with a retro iRecorder for your iPhone
Edible iPhone 5 Case Made From Rice Cracker Protects Your Life but not Your iPhone
Love your iPhone? Then wrap it in one of these individually carved wooden cases from Hiroshima!
COZENI turns your iPhone or iPad’s home button into a shiny, tiny Japanese coin
I’ve got my hunches, but this iPhone banana case probably doesn’t grow in bunches
Not getting enough attention with your iPhone? Stick a couple of Iwashitas on it
This Bubble Wrap iPhone Case Will Keep You Satisfied 365 Days a Year
Get the realistic Tumbler Batmobile you’ve always wanted… for your iPhone
Japanese Super Mario Fans’ Most Wished-For iPhone Accessory
Can you unlock your new iPhone 6 Plus with your nipple? We can! 【Video】
Cardcaptor Sakura is ready to capture your phone with this elegant anime iPhone case
Multifunctional iPhone Powered Smart Stuffed Domo-kun to be Released
The latest in Japanese iPhone security: using your butthole to lock your phone 【Video】