Someone finally “went there.”
Presenting SmartPants, a pair of underpants that covers up your iPhone’s home button. I guess if your iPhone were to have private parts, they would be located on the home button…
Produced by Japanese toy and video game maker Bandai, each pair of SmartPants sells for 200 yen (US$2.13) and will go on sale in March. The promotional posters advertise SmartPants as “the world’s first pair of underwear that can be worn by your smartphone” and urge consumers to “protect your home button.” Since the home button is used so often, it’s understandable that people would want to use some sort of protector, but this is a bold and interesting way to go about it.
Consumers can choose from eight different styles: briefs, striped panties, boomerang, leopard-print thong, boxer briefs, bright red thong, strawberry panties, and “secret.” A site was created to allow smartphone users to preorder their very own pair of SmartPants, but all items are currently sold out. Twitter has been abuzz with cries of “I want one!!!” as well as hopes of more SmartPants to become available in the near future.
For now, your iPhone will just have to be comfortable running around naked.
Source: NetaAtoz

They’re back! Newly designed iPhone underpants now come with censored home buttons
Evangelion + iPhone: Cubic Zirconia Home Button Stickers Make Your iPhone Shine
Here’s an easy way to check if the new iPhone 6 and iPhone 6 Plus will fit in your pocket
Turn your smartphone into a magical girl with two new Sailor Moon iPhone cases
Preorders begin for Attack on Titan iPhones cases
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Man in Japan calls in bomb threat because he doesn’t want to go to his own work farewell party
Japanese vending machine find introduces us to a new drink you can’t get anywhere else
Japan has a new cute and clever sunblock for cat lovers
Memorial bell inside Hiroshima’s Peace Park has been silenced, but for a sweet reason
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Kanji ice cream becomes a sell-out hit in Japan
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Your iPhone is embarrassingly bad at simple math
Why is the iPhone the smartphone of choice for young Japanese women?
Go back to the 70s and 80s with a retro iRecorder for your iPhone
Edible iPhone 5 Case Made From Rice Cracker Protects Your Life but not Your iPhone
Love your iPhone? Then wrap it in one of these individually carved wooden cases from Hiroshima!
COZENI turns your iPhone or iPad’s home button into a shiny, tiny Japanese coin
I’ve got my hunches, but this iPhone banana case probably doesn’t grow in bunches
Not getting enough attention with your iPhone? Stick a couple of Iwashitas on it
This Bubble Wrap iPhone Case Will Keep You Satisfied 365 Days a Year
Get the realistic Tumbler Batmobile you’ve always wanted… for your iPhone
Japanese Super Mario Fans’ Most Wished-For iPhone Accessory
Can you unlock your new iPhone 6 Plus with your nipple? We can! 【Video】
Cardcaptor Sakura is ready to capture your phone with this elegant anime iPhone case
Multifunctional iPhone Powered Smart Stuffed Domo-kun to be Released
The latest in Japanese iPhone security: using your butthole to lock your phone 【Video】
Get Your Hands on Some of The Best iPhone Wallpapers Instantly
Crotchless Hello Kitty panties coming soon…for smartphones?!?