It can take a while to wrap your head around the concept of “character goods” in Japan. It’s a term used to refer to licensed merchandise such as notebooks, stickers and figures featuring the likenesses of fictional characters. What sets character good apart from plain old cartoon or movie merchandising, however, is that its characters generally don’t appear anywhere else, and are created solely for the purpose of having an excuse to produce their associated knick knacks.
It’s a tradition that was firmly established by Hello Kitty, and carried on by newer characters such as Rilakkuma. A blending of the words “relax” and “kuma” (Japanese for “bear”), Rilakkuma is exactly what you’d expect, a bear who loafs around, usually depicted in the prone position.
But what if the world had greater things in store for Rilakkuma than just yawning and eating stack after stack of pancakes? If humanity needed a savior and destiny called, could he be bothered to pick up the phone?
One of this spring’s biggest anime hits was Attack on Titan, based on the comic of the same name. The story follows a group of plucky kids who make up the Recon Corps, an organization tasked with defending their town’s citizens from the horde of grotesque giants that wants to eat them.
It seems Rilakkuma caught the show on one of the many days he spends chilling at home watching TV. Apparently it struck a chord with him to make something of himself, as shown in this photo taken at Anime Expo in Los Angeles, the West Coast’s largest Japanese animation convention.
調査兵団1の猛者だと思う。多分、ミカサ、リヴァイ並か、それ以上かも知れない。。 pic.twitter.com/lqoaCWSuc5
— Sound of the Future (@masa3939) July 8, 2013
Japanese Internet commentators pointed out how Rilakkuma’s equipment completely changes his vibe. His constant blank stare usually just makes him look lazy or uninterested, but give him a pair of edged weapons, and that same look is transformed into the steely gaze of a battle-hardened veteran. “You can immediately tell that he’s already had to put his life on the line countless times as a member of the Recon Corps,” one noted. The effect was only heightened by the bear’s stony silence, as he uttered not even a single word.
This career change probably spells fewer afternoon naps for Rilakkuma, but I know I’ll sleep better knowing he’s protecting my hometown from monsters.
Source: Togech

New Rilakkuma traditional Japanese sweets are ready to maul you with cuteness
Hang out at home with the giant life-sized Rilakkuma bear!
Rilakkuma Cafe opening in Harajuku to celebrate relaxing bear’s 20th anniversary【Photos】
Rilakkuma sakura drinkware is ready to relax under the cherry blossoms with you【Photos】
You’ll feel guilty about more than just the calories when you eat this Rilakkuma cake
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Colour Hunting: The hot new street photography trend changing how we see Japan
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Body of missing American college student found in Kyoto mountains
Japan’s cheap beef bowl chain Matsuya opens gourmet Premium Matsuya with Kobe beef…inside Matsuya
Japanese convenience store shows us how to dress for the rainy season
A Japanese toast sandwich remix: The toasted rice rice ball[SoraKitchen]
Osaka is hosting a “hentai” event, but it’s probably not what you think
Japan Railways partners with Overwatch, heroes hit the Shinkansen for bullet train collaboration
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Nine questions we have from Netflix’s Rilakkuma trailer, which reminds us he is NOT a bear【Video】
Anime fan and pet owner recreates Attack on Titan’s epic opening shot by shot – with cats! 【Video】
Rilakkuma and pals will return to Netflix in upcoming stop-motion animation series
In Japan, even lifting weights is cute, Rilakkuma fitness goods prove【Photos】
Rilakkuma rims add 16 bearpower to your car
See what 13 stuffed toys look like after a wash at the home spa
Attack on Pomeranian! Owner creates awesomely cute canine cosplay set 【Video】
Cute PC character cushions from Japan protect your wrists, keep you company at the same time
Japanese-style Rilakkuma teahouse opens in one of the most beautiful places in Japan
Keep in touch with all your Scout Corps friends with this Attack on Titan iPhone case
Attack on Titan advances to the world of finance with anime Visa credit cards
Japanese cook uses sushi-making as inspiration for beautifully artistic bread loaves
Two new fantasy creatures join the Funbaruzu posture-correcting plushie family
Nintendo Tokyo, Nintendo’s first ever dedicated shop in Japan, opens–here’s the awesome merch!