
Have you ever walked by, say, a fried chicken restaurant that had a chicken mascot and been slightly disturbed by the implications of a food-themed character? If you eat the chicken there, aren’t you essentially killing the mascot? And why on earth is he so happy about it?
Japan is full of stuff like this. Pigs selling tonkatsu, chickens shucking poultry, dumplings who dream of being eaten by grandma. And now, Sanrio – famous for giving birth to everybody’s favorite mouthless kitty – is jumping on the food character bandwagon with this odd mascot with an edible head made out of grilled fish.
Kirimi-chan, presumably named such on the assumption you won’t devour something you know on a first name basis, is the lead character of Sanrio’s new line of bizarre food-slice-people. There are several other fish variations, as well as Rosu-chan – with a slice of ham for a head – and Kamaboko-chan, whose head is made out of molded fish paste.
The Japanese Internet is absolutely – ahem – eating up the new characters, who actually won first place in a Sanrio contest to pick the cutest of a whopping 20 different edible mascots:
“Kirimi-chan is so cute!”
“I love (to eat) Buri-kun!”
“Kirimi-chan looks delicious.”
“I love Kirimi-chan. I want her.”
Okay, so those comments are… actually a little creepy. But Kirimi-chan has them all beat with possibly the creepiest of one-liners ever uttered by an animated character:
▼ “Please grill me thoroughly.” *horf*



Costume of Sanrio’s newest character lets you look like a fish without smelling like one
It’s alive! Someone made a real-life version of Sanrio’s bizarre fish head mascot
Human knights who fight for Lords Hello Kitty and Cinnamoroll? Sanrio launches fantasy franchise
Pringles teams up with Hello Kitty for new Sanrio collection in Japan
Sanrio’s newest cutsy character, an anthropomorphic salmon fillet, set for major debut, grisly death
This Japanese vending machine doesn’t sell drinks, but you can buy drinks through it
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Studio Ghibli adds new anime tumblers to its cool streetwear brand in Japan
Godiva now makes tofu in Japan, and sakura chocolate tofu too![Taste test]
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Muji’s Sofa Made From Air review: Is Japan’s most sought-after portable couch worth the hype?
Giant wearable baby head, huge randoseru backpack part of empathy-boosting art exhibit in Japan
Peko-chan Milky Time Cafe opens in Chiba and we go to check out all of the pastries and merch
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Hello Kitty’s hilariously meta YouTube debut is a hit with netizens, earns likes and subscribers
The Cakes at Seoul’s Hello Kitty Cafe Are So Cute, You’ll Feel Bad Mutilating the Face of the World’s Most Beloved Cat
Preserved Hello Kitty fetus helps you explain to the little ones where Hello Kitties come from
We visit the Hello Kitty theme park to eat an adorable Sanrio meal
Fluffy Hello Kitty complimentary cup sleeves lead promotional Kitty lineup at Lawson
Happy Birthday, Hello Kitty!
Salmon-flavored Puccho candy – disgusting or delightful? 【Taste test】
Those freaky Hello Kitty contact lenses are back, and this time she brought friends!
Hello Kitty isn’t a cat!? We called Sanrio to find out!
Hello Kitty and her Sanrio pals are collaborating with a notoriously bloody horror anime series
Hello Kitty doesn’t have a mouth, so how does she video chat with fans? We find out!
Here’s wishing you a Happy 40th, Hello Kitty!!
Hello Kitty now makes 90% of her money abroad
Ready, set… woomy! Sanrio new character collaboration poll starts, featuring Splatoon 2 and more
Hello Kitty teams up with Indian action movie RRR for RRR x Sanrio Characters merch line and shop