
Early last week we published an article about an unidentified “glowing man” that was spotted on a midnight train in Tokyo. No one knew who he was or where he came from, but everyone on the train that night loved him. After just a few hours, our wonderful readers clued us in to the mystery man’s identity, and what would you know, the very next day we got a friendly email from the glowing man himself.
Joseph Tame is more than just a guy who wears a crazy costume. He’s hoping to unite strangers and break down barriers through the sport of long-distance running. And with the help of over 32 meters of LED lights, plenty of pink pinwheels (which he insists are wind turbines), and a social media rig straight out of a sci-fi flick, Joseph will unite the world this Sunday at the Tokyo Marathon where he’ll be live-streaming the entire race with the help of his homemade gear.
On his Twitter feed, Joseph recounts his experience riding the rails in his running suit: “Just had a Hanzomon line last train party, everyone in the whole carriage laughing out loud at the impromptu performance. Love seeing smiles.” That single post of less than 140 characters is enough to capture Joseph’s kindhearted spirit. It’s not uncommon to see him jogging through the crowded streets of Tokyo, waving and bidding people a cheerful konnichiwa. Yellow tape across his helmet proclaims his name to be “Joseph” so anyone can greet him by name and his squeaky lucky rabbit toy startles and delights unsuspecting pedestrians.
His runs through Tokyo decked out in lights and cameras are in preparation for the upcoming Tokyo Marathon where he’ll broadcast his experience online in real time for the entire world to see. Joseph elaborates: “The idea behind my Tokyo Marathon Live Stream is to enable people all around the world to experience it too – all the pain, the struggle, the laughter, the fun… so the more people that hear about it the more fun it is.”
Joseph has actually been at it for several years, constantly tweaking and improving his running gear. Here’s Joseph’s rig in 2011, which included two iPhone4s, two iPhone 3GSs, and an iPad to record his experience:
▼ Complete with pink bunnies on his feet.
▼ And a banana just in case.
And here is the 2012 version he used as part of a project for Nike Japan in which Joseph was made to run 100m for every “like” he received:
▼ A view of the suit’s power source.
For 2013, Joseph swapped out some of his pink pinwheels for 20 meters of LED rope light. Here’s a closer look at his 2013 suit along with a little more insight into why Joseph does what he does:
For 2014, Joseph’s suit has been updated and occasionally seen during test runs around Tokyo, but we’ll have to wait until February 23, the day of the Tokyo Marathon, to see his final version in action. We do know that this year he’s added even more LEDs and for the first time Joseph will have a much better HD camera streaming setup that provides 360 degree views, allowing online supporters to see not only his face, but other runners and people in the crowd as well.
So be sure to watch Joseph live directly on his modified homepage this coming Sunday in his sixth run of the Tokyo Marathon. Don’t forget to send him tweets of support; he’ll be monitoring Twitter during the entire race and will reply to people as he runs.
Special thanks to Joseph Tame, the man behind the suit, for taking the time to talk with us. To find out more, visit Joseph’s Twitter, Facebook, or official website.









Tear up the stage and the 2020 Tokyo Marathon with kabuki-inspired ASICS sneakers
Glowing man spotted on the last train home in Tokyo
Dole Japan awarding personalised Banana Trophies to 200 runners in this year’s Tokyo Marathon
Asics Ukiyo-e x Manga sneakers combine modern and traditional Japan for Tokyo Marathon 2021
Gaggle of Friezas support runners for Hakone marathon once again, this time dancing “Paprika”
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Over 1,400 cities in Japan see foreign population rise, total populations drop in new statistics
Starbucks Japan unveils new Kyoho grape drinks for a taste that’s quintessentially Japanese
7-Eleven Japan adds new doughnut-like tonkotsu ramen fried chicken to its hot food section
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Japan’s new beer glass is designed to force you to drink…water [Video]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
This awesome Japanese arcade chain has crane game coaches to help you win prizes
Studio Ghibli theme park announces new expansion saluting a previously off-limits anime
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
7-Eleven Japan rethinks convenience store drinks with new Grilled Corn Chilled Soup Smoothie
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Living Christmas tree starts “Uber Illumination” service from Tokyo
Friezas continue their yearly tradition of cheering on runners in Japan’s New Year’s relay race
New Adidas Hachiko sneakers pay homage to Shibuya’s famous loyal dog
From kicked to the curb to stylish kicks, here come Mega Man sneakers!
Reebok teams up with fashion brand Yoshiokubo for traditional-culture-inspired sneakers
Sakura steps deeper into anime fashion world with sailor-collar Cardcaptor sneakers and necklace
Hooked on helping: The man who is running the length of Japan for tsunami relief
Keep running right with new line of Super Mario Bros-themed sneakers from Converse
Nike takes over Cross Shinjuku Vision’s giant screen with 3D sneakers… and cat paws
Dragon Ball Z’s Frieza cheers on runners at Japan’s New Year’s relay race with Koi Dance【Vid】
Urban Soldier: Mr. Sato Dons Camo for a Call of Duty-Inspired Coffee Dash