
One of Japanese confectionary maker Morinaga’s biggest hits is the Hi-Chew line. The soft, chewy candies come in a variety of fruit flavors, such as grape, strawberry, and green apple.
Morinaga also occasionally shakes things up with limited-edition flavors. Recently the special versions have been golden pineapple and pink grapefruit, but this month they’re joined by another unique offering, Super Mario Hi-Chews.
Each pack of Nintendo-inspired Hi-Chews comes with seven individually wrapped candies, in keeping with the linked Japanese snack food norms of having tons of packaging and making it easy to stop before eating the whole thing.
▼ Ordinary, non-Mario Hi-Chews
All of this begs a question, though. What do the Mario Hi-Chews taste like?
▼ We guess if we had to choose between turtle and mushroom flavor candies, we’d go with turtle, but at that point, you may as well just give up and eat some vegetables.
Actually, the flavor is listed as “soda,” which in Japanese junk food parlance means a mild citrus taste, like that of beloved popsicle Gari Gari-kun.
Also setting the Mario Hi-Chews apart are their packages, with wrappers featuring one of six special designs.
Finally, each pack comes with one of eight Mario-themed stamps. Much like annoying video game reward systems, which one you’ll get is random, though, so until you open the pack, there’s no telling if you’ll end up with heroic Mario, second fiddle Luigi, all-consuming Yoshi, known-in-Japan-as-Kinopio Toad, traditional first enemy Goomba, dark reflection Wario, kidnapping enthusiast Koopa, or desirable inanimate object Coin.
▼ Disclaimer: Collecting 100 coin stamps will not bring bearer back from the dead.
Source: Entabe
Top image: Entabe
Insert images: Exblog, Iinoda, FC2, Entabe





Hit Japanese candy Hi-Chew, famous for fruity taste, releases new flavor: Flavorless
Hi-Chew candies get revamped into ice cream sweet treats just in time for summer
Hi-Chew releases new Japanese School Lunch flavor to stimulate appetites and nostalgia
Hi-Chew is such a hit that the Japanese candy is getting its own factory in North Carolina
Toothbrush Hero! Candy Maker Plans to Fight Cavities through Video Games
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Top 30 tourist sites in Japan: the most popular sightseeing spots for overseas visitors
McDonald’s Japan announces Pokémon Trading Card Happy Meals with guaranteed Pikachus
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Which Japanese beef bowl chain’s near-identical demon grater onioroshi ponzu gyudon is the best?
Japan’s Fake Black Stockings offer sheer looks and winter-cold protection
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
International-hit candy Hi-Chew adds English to in-Japan logo, makes it bigger than the Japanese
Chilled, green tea, sweet potato and more mark 40 years of Japan’s Hi-Chew candy
Japanese candy Hi-Chew says a heartfelt, ridiculous goodbye as it retires Green Apple flavor【Vid】
Do Hi-Chew-flavor Hi-Chews have a reason to exist?【Taste test】
RocketKitchen makes a giant Hi-Chew candy from over 1,400 Hi-Chew pieces!
Enjoy the taste of 1-UP and invincibility stars with new Lotte Super Mario gum
Nintendo’s Super Mario becomes Super Jerk thanks to figure defect
What does this Japanese candy have to do with the Red Sox? Quite a lot, actually
Nintendo confirms that yes, Mario is punching Yoshi in the back of the head in Super Mario World
One thing about Super Mario that you probably had totally wrong
Princess Peach approves new Super Mario beauty products
Super Mario and Baskin-Robbins release a power-up ice cream collection in Japan
Super Mario and Baskin-Robbins Japan collab returns for 2024 with new flavor, goods, and more
The more you know Mario: The unusual Japanese names of Nintendo’s Super Mario characters
Burn Rubber with Competition-Spec Mario Kart Erasers
Leave a Reply