
Among RocketNews24’s bilingual writing team, you won’t find a single person who hasn’t, at some point, linguistically crammed their foot in their mouth (personally, I know I’ve gotten my knee and most of my thigh past my pearly whites on at least three separate occasions). So while we can definitely appreciate the humor involved in a strange language screw-up, we know we’re not immune to such things ourselves, and that the rest of the world can weird up its Japanese just as often as Japan stumbles over English.
Case in point: this man spotted napping on the subway in the U.S., who felt the need to inform his fellow passengers who can read Japanese that he is, in fact, not Mr. Sato.
The picture was snapped by Twitter user Gen Shin. Gen was out for a ride under the streets of New York when he noticed he was sharing the car with someone whose shirt stated, in no uncertain terms, Watashi wa Sato de wa arimasen, or, “I am not Sato.”
Now, it’s important to remember that you can’t always tell someone’s ethnic background at first glance. For example, my skin is so pale I have to buy sunscreen in bulk, but I’m actually half Arabic.
It’s possible that the sleepy subway passenger’s father or grandfather is Japanese. Are there really that many people, though, who look at the dude and immediately assume that he not only has a Japanese last name, but also that it’s Sato? Is this such a common occurrence that the time savings from not having to verbally explain his non-Sato-ness are such a benefit that it’s worth building his wardrobe around?
There’s one more question the T-shirt begs, which is if he’s not Mr. Sato, then who is? As longtime RocketNews24 readers can tell you, Mr. Sato is one of our intrepid Japanese correspondents. He’s…
…stylish…
…hygienic…
…and trend-setting.
So, just to make sure we’re all perfectly clear on the matter, will the real Mr. Sato please stand up?
That’s our beautiful, ambitious, tenacious, stylish, hygienic, innovative, trend-setting guy, and we wouldn’t have him any other way.
Source: Hamster Sokuho
Top image: Hamster Sokuho, RocketNews24 (edited by RocketNews24)
Insert images: Hamster Sokuho, RocketNews24










Mr. Sato is now a sticker, and we’re giving him away to six lucky readers!
We visit Japan’s “cave of death,” said to end the life of those who dream of it
Do you own your face? If Uniqlo can’t tell, they might not let you put it on a T-shirt
The Washington Post would like you to meet RocketNews24’s Mr. Sato
Mr. Sato picks an outfit from a Harajuku store display, sends RN24’s office into a panic【Pics】
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Real Buddhist monk plays Super Mario Bros., recites prayers every time he kills an enemy【Video】
Japanese job-quitting service contacted by other job-quitting service because employee wants to quit
Camera crew visits the abandoned town that inspired Japanese survival horror game “Siren”【Video】
Daiso has giant new branch in middle of Tokyo’s Shinjuku neighborhood (and another beneath it)
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
New rules allow Japanese adult film actresses to stop the sale of their videos after five years
Japan’s suicides fall to lowest recorded number ever, but one demographic hits all-time high
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Yokai are descending upon Tokyo this spring in the latest immersive art experience
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japanese women sound off on their minimum height requirements for a husband【Survey】
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism
Family Mart releases huge range of cute sweets for Cat Day in Japan
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
10 times to avoid traveling in Japan in 2026
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Company uses photos of Mr. Sato in letters to customers, so he pays a visit they won’t forget
Mr. Sato shows how to work from home, even if you have to commute to the office
Mr. Sato divulges the contents of a 2015 Apple Store Lucky Bag–will he get a lame t-shirt again?
Why’s Mr. Sato in a river with his shirt off? To eat delicious Japanese noodles, of course!【Vid】
We Take Mr. Sato for a Shampoo and Trim at the Pet Salon 【Thrifty Style】
【Mr. Sato Wisdom】”Anyone who doesn’t take home their disposable chopsticks is a damn fool!”
Mr. Sato gets surprised with the Mr. Sato Car for his birthday
Mr. Sato hits the streets to show off his new cardboard fashion!
Beep beep! Mr. Sato Car coming through! 【Pics】
History Channel shows our Mr. Sato to the U.S.…as a student who’ll eat anything for five bucks?!?
Mr. Sato goes discount women’s clothes shopping and discovers a shocking secret
SMAP vs. Mr. Sato! Our writer compares his life to that of Japan’s most successful boy band ever
New Uniqlo concept store opens in Shinjuku, so Mr. Sato gets himself a new workout outfit
iMakeover: Can a haircut turn Mr. Sato into Steve Jobs?
How fashionable can you be with $82 at Forever 21? Mr. Sato finds out!
Leave a Reply