
Fast food chains are always on the lookout for ways to steer us into their open arms, with limited edition burgers, unusual collaborations and exclusive accessories all weakening our will at some point, despite quiet pleas from our inner selves to look the other way.
Lotteria is one of the unabashed leaders in the field, offering us burger towers of mammoth proportions that have us handing over money just to lay eyes on the meaty beasts. Now they’ve unveiled two life-size versions of their famous multi-patty behemoths. But this time, they’re adorable USB memory sticks.
The exclusive accessories are all part of a campaign to celebrate the seventh anniversary of their zeppin (lit. superb) burger series. There are only two USB sticks on offer – the exquisite cheese burger tower and the shrimp burger tree – and to be in the running to win one, customers will have to follow and re-tweet the below tweet advertising the campaign.
Standing at 12.5 cm (5 in) and 18.5 cm (7.3 in) high, these burger replicas will give you a meat coma just by looking at them. They pack a punch in the storage department too, with 4 GB of memory. Plenty of room for bytes and megabytes!
If you fancy the thought of a five-tiered colossal burger towering over the side of your laptop, you’re still in with a chance as entries are open until 22 October. We can’t wait to see if other fast food chains will follow suit and bring other delectable merchandise to the table!
Photos: Lotteria
[ Read in Japanese ]



Lotteria to give away another life-size tower burger gadget — this time a mouse!
Lotteria’s Tower Cheeseburger Returns and It Brought Friends: Value, Shrimp, and Puns
Now that’s what I call super-size! Lotteria’s special September & October mondo burger promotion!
Is Lotteria’s new meat sauce burger a challenge to the reign of Mos Burger’s Japanese classic?
Truth in advertising: Lotteria’s monstrous Burger with Everything on It is exactly that
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japan now has “edible cat fur” for people who really love felines
7-Eleven’s new green tea rice ball and sweets are only available in Japan’s top tea-growing area
Sanrio Hotel Floria isn’t actually a hotel, but it’s still a must visit for fans traveling in Tokyo
300-tonne hose washes up on Japanese shore
7-Eleven Japan has a new Creamy Iced Cafe Latte that’s a hit on social media
Japanese university welcomes birth of baby deer on campus, president waives entrance exam[Videos]
Mos Burger adds Kandy Tea Milk to the menu and Japanese social media is here for it
East Japan Railway announces plans to abolish magnetic-strip tickets
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Lotteria’s Tower Cheese Burger: The Reality of Five Patties Covered in Melted Cheese
Lotteria Mega Ramen Burger Challenge: Mr Sato Takes on a Tower of Carb Power
Lotteria’s Burger with Everything on It takes us on an emotional roller coaster 【Taste test】
Burger Decision 2015! Which crazy Lotteria sandwich will you vote for to make a comeback?
Lotteria’s new Twin Burger is not to be confused with a double burger
Lotteria wins us over with two amazing new potato chip burgers
Identity crises abound with the Okonomiyaki Burger from Lotteria and/or Zetteria in Osaka
New wafu torori hanjuku tsukimi burgers from Lotteria are an edible Japanese vocabulary lesson
All Lotteria fast food restaurants in Japan to close by the end of March
Lotteria craziness continues with the new okonomiyaki burger
What are Lotteria Japan’s tsukimi moon-viewing burgers like this year?
Sliders come to Japanese fast food chain Lotteria, so of course we try them! [Pics]
Tokyo’s new burger chain isn’t new, is disappointing, tasty, and hopeful all at once【Taste test】
Japan’s Great Gratin Croquette Burger War begins: McDonald’s vs. Lotteria【Taste test】
Lotteria’s massive Burger with Everything on It dares Japan to ignore/finish it