
Fast food chains are always on the lookout for ways to steer us into their open arms, with limited edition burgers, unusual collaborations and exclusive accessories all weakening our will at some point, despite quiet pleas from our inner selves to look the other way.
Lotteria is one of the unabashed leaders in the field, offering us burger towers of mammoth proportions that have us handing over money just to lay eyes on the meaty beasts. Now they’ve unveiled two life-size versions of their famous multi-patty behemoths. But this time, they’re adorable USB memory sticks.
The exclusive accessories are all part of a campaign to celebrate the seventh anniversary of their zeppin (lit. superb) burger series. There are only two USB sticks on offer – the exquisite cheese burger tower and the shrimp burger tree – and to be in the running to win one, customers will have to follow and re-tweet the below tweet advertising the campaign.
Standing at 12.5 cm (5 in) and 18.5 cm (7.3 in) high, these burger replicas will give you a meat coma just by looking at them. They pack a punch in the storage department too, with 4 GB of memory. Plenty of room for bytes and megabytes!
If you fancy the thought of a five-tiered colossal burger towering over the side of your laptop, you’re still in with a chance as entries are open until 22 October. We can’t wait to see if other fast food chains will follow suit and bring other delectable merchandise to the table!
Photos: Lotteria
[ Read in Japanese ]



Lotteria to give away another life-size tower burger gadget — this time a mouse!
Lotteria’s Tower Cheeseburger Returns and It Brought Friends: Value, Shrimp, and Puns
Now that’s what I call super-size! Lotteria’s special September & October mondo burger promotion!
Is Lotteria’s new meat sauce burger a challenge to the reign of Mos Burger’s Japanese classic?
Truth in advertising: Lotteria’s monstrous Burger with Everything on It is exactly that
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Japanese Shinkansen welcomes overnight guests for one night during summer festival
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
Tokyo Pokémon Center announces reopening after months-long closure following stabbing death
McDonald’s Japan goes viral for Samurai Mac burger hack
A roadside hair salon stall in China made us Norway’s Haaland for US$1, and warmed out hearts too
Japan’s expensive “phantom” melon is so exquisite it sells out in just 12 hours
Pachinko industry rebounds on convenience and innovation, but smaller parlors struggle to keep up
Japan has a maid hotel you can stay in, and it’s now taking reservation applications
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Japanese Shinkansen becomes an overnight hotel for three nights this summer
99-year-old woman rescued while attempting to climb Mt. Fuji
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
Face lettuce appears in Japan, with the face of Death Note’s Light Yagami, but why?
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
Brand new Shinkansen bullet train unveiled in Japan… but it won’t carry passengers
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Lotteria’s Tower Cheese Burger: The Reality of Five Patties Covered in Melted Cheese
Lotteria Mega Ramen Burger Challenge: Mr Sato Takes on a Tower of Carb Power
Lotteria’s Burger with Everything on It takes us on an emotional roller coaster 【Taste test】
Burger Decision 2015! Which crazy Lotteria sandwich will you vote for to make a comeback?
Lotteria’s new Twin Burger is not to be confused with a double burger
Lotteria wins us over with two amazing new potato chip burgers
Identity crises abound with the Okonomiyaki Burger from Lotteria and/or Zetteria in Osaka
New wafu torori hanjuku tsukimi burgers from Lotteria are an edible Japanese vocabulary lesson
All Lotteria fast food restaurants in Japan to close by the end of March
Lotteria craziness continues with the new okonomiyaki burger
What are Lotteria Japan’s tsukimi moon-viewing burgers like this year?
Sliders come to Japanese fast food chain Lotteria, so of course we try them! [Pics]
Tokyo’s new burger chain isn’t new, is disappointing, tasty, and hopeful all at once【Taste test】
Japan’s Great Gratin Croquette Burger War begins: McDonald’s vs. Lotteria【Taste test】
Lotteria’s massive Burger with Everything on It dares Japan to ignore/finish it