
After a couple years of living in Japan, I got into the habit of sending out emails to fellow expats and other internationally minded friends on American holidays that aren’t really a big deal here. Nothing fancy, just a quick “Happy Thanksgiving!” or “Have a fun 4th of July!” It’s always nice to have a reason to celebrate, and I know from experience that without a reminder, some of these lower-profile holidays can get lost in the shuffle of our busy daily lives.
Meg, one of my Japanese-language coworkers, seems to have a similar mentality, since she sent out a message to remind us all that today, July 9, is No Bra Day. And just to make doubly sure she had our attention, she sent photos, too.
The idea of women spending July 9 with their chests unrestrained seems to have first picked up steam in the U.S. in 2012, but despite the effort being called National No Bra Day, it appears to be gaining advocates worldwide. Meg informed us that last year on this date, you could find supportive social media posts across the Internet from people who’d ditched their cups and wires for the hashtags #NationalNoBraDay and #NoBraDay.
Meg expects a similar a similar display this year, and decided to join the fun by adding a few photographs to her office reminder.
▼ “Remember, everyone, it’s No Bra Day!” she told us.
▼ “I repeat, No Bra Day!”
Wow, she must be really passionate about this whole thing, if she’s willing to post such provocative pictures.
Except, if Meg was really all-in on the idea of No Bra Day, it seems like she’s have volunteered for modeling duty herself…
…instead of having fellow (and male) RocketNews24 team member Yoshio do the posing.
Yoshio’s gesture doesn’t seem quite as powerful, since for the male members of our staff, every day is No Bra Day (as long as you’re not counting P.K.’s bikini top as a bra). If you’re a guy who wants to show your support for No Bra Day, those in the know say the correct way to do it is to just wear something purple. And for everyone who now finds themselves with a spare bra lying around, we know just what to do with it.
Photos ©RocketNew24
[ Read in Japanese ]




Day in the life of unusual Japanese fashion trends: Our writer wears her bra over her shirt
Unattended bra found wandering Tachikawa Station
Let’s celebrate Good Spouse Day by dressing up as our partners!
New Japanese bra liners cause cheers from women, complaints from horny dudes
Lingerie lucky bag from Japan’s Peach John includes anime cosplay bra/panty set, maybe by accident
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Studio Ghibli combines anime and craftsmanship in new Totoro and Jiji Gobelin tapestry bags
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Speed trap camera stolen from Saitama Police while in use
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
We try out the joys of Japan’s kakuuchi wine vending machine
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Taco Spaghetti appears in Japan, and our taco fan rushes to try it[Taste test]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
We get our hands on some “Booby Ice Cream” from Kochi Prefecture
Panties to wear on your head as hair accessories on offer from Japanese fashion brand【Photos】
Our team turns into old men on Respect for the Elderly Day with the magic of A.I. photo editing
We save money on crotchless jeans from Japanese brand Beams by making our own
Can Nipple MAN tame our wildest nipples?【Experiment】
Japanese woman’s heartwarming train encounter reminds us all not to judge too quickly
The power of the Japanese schoolgirl outfit is so miraculous it can create food
We make a huge 12-litre chunk of jelly in a giant Starbucks mug to celebrate “Jelly Day” in Japan
The mystery destination of the SoraNews24 end-of-year party left us speechless
Starbucks Japan new Nyu Frappuccino: An old-school throwback that reminds us of Osaka【Taste test】
Our newlywed reporter tests Japan’s Let Me Sleep Quietly Mask to stop snoring, help hubby get Zs
What happens when you leave a pair of jeans hanging in the Japanese mountains for seven months?
The AI ’90s yearbook trend hits our office, with hilarious results 【Photos】
The results are in from our one million-yen stack of Japanese lottery tickets! So, are we rich?