
Just last month we brought you news of its arrival and now it’s finally here! It’s the delicious/disgusting-sounding Eel Cola, made with real eel extract.
If the thought of drinking it makes you shudder, never fear: your intrepid RocketNews24 reporters have done the tasting for you. All the details after the break!
On a recent trip to Shizuoka Prefecture, we stopped by the Fujikawa Service Area for a pit-stop and came across this sign, alerting us to their special sales of eel cola.
▼ The advertising poster features stars of a popular morning television programme and includes nuggets of gold such as “Attack chance!” “Heeeeeeee?” and “Discover a refreshing eel!”
We went over to the fridge and picked up a 206 yen (US$1.71) bottle for tasting. We wonder how many foreign visitors with katakana-reading skills have picked this up thinking it was an innocent bottle of cola!
The first things we noticed was that the glass bottle was heavy and the label design was very different to those on your average soft drink. Combined with the dark colour of the liquid, it looked more like a bottle of soy or noodle sauce.
Upon decanting a little we found it was no different to regular cola; the colour, fizz, and even the aroma were exactly the same. Anticipating all sorts of fishy, eel flavours, we took a tentative sip and … we could hardly believe our taste buds. It tasted like regular cola! We didn’t know whether to feel duped or relieved.
Checking the back of the bottle, we saw the ingredients definitely include unagi eel extract. Surprisingly, the top ingredient was grape juice, followed by the eel extract and then carbonic acid, caramel colouring and flavours. This combination did a great job of masking any fishy flavours.
By the time we finished the bottle we had decided we were actually happy to have all the stamina-replenishing effects of unagi without the fishy taste. Now that we’ve drunk the extract of a slimy, river-lurking bottom-feeder, we might just move on to taste-testing the sea squirt ale!
Photos © RocketNews24
[ Read in Japanese ]






Our Japanese-language reporter tries eel cola so you don’t have to 【Taste Test】
Bacon soda’s new contender is here – Say hello to unagi cola!
Does eel ramen really taste like eel?
Coca-Cola Japan releases new clear coke this month, we get to try it before it goes on sale
We ordered RAW eel through the mail and achieved a state of total Unagi
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Tokyo teahouse serves up a sakura matcha dessert you won’t find anywhere else
Japan’s full-facemask Ninja Parka still lets you eat ice cream[Photos]
A Kyoto factory vending machine sells gourmet mystery meals at bargain prices
Can a downtown Tokyo super sento bathhouse beat a hotel for a one-night stay?
Japan named most sleep-deprived country for fourth year in a row, according to survey
Sailor Moon’s Artemis is part of the Artemis II NASA mission control team[Video]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
Tokyo subway and almost all Tokyo train lines now accepting credit card tap payments
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Studio Ghibli adds new My Neighbour Totoro 2026 Corn Gift to its anime store for Mother’s Day
Japan now has a special desk for people who work at home with a pet cat[Photos]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Eating Japan’s Mystery Eel, mysteriously, both is and isn’t like eating real eel【Taste test】
Japan creates Umeboshi Pickled Plum and Takuan Pickled Radish colas to pair with rice dishes
Eel-fortified chocolate now on sale in Japan
What’s it like to eat eel from a Japanese vending machine?
Apple coke is here! World-first flavour exclusive to Coca-Cola Japan
In Japan, you can now get Coca-Cola pre-mixed with coffee【Taste test】
We go to bed with Coca-Cola’s new Sleep Water to test its snooze-inducing effects
Japan gets a taste of Coca Cola Orange
Is Coca-Cola Japan’s brand-new strawberry Coke any good?【Taste test】
Does the eel from these cheap takeout shops pass the buyobuyo quality test? We find out
Coca-Cola Japan releases new Peach Coke for 2019
Peach Coca-Cola coming to Japan in a world-first for the company
Butter on sushi? We’d heard it was great, but we wouldn’t believe it without trying it ourselves
We try the delicious new Japan-only sakura Pepsi【Taste test】
Is Coca-Cola Japan’s new canned Jack Daniels cocktail better than mixing your own?【Taste test】
Is Japan’s highest-ranking unagi restaurant worth the six-month wait for a table? We find out
Lotteria releases an unadon eel rice bowl burger in Japan for a limited time