
Nintendo basically hit the merchandising jackpot when they came up with Pokémon. As of this writing, there are 718 Pokémon in the Pokédex, but as soon as they decide to release a new game, that number will grow again, and there are so many ways to make merchandise based on 718 different characters.
This is why the Pokémon Center stores around the world have been extremely successful. The best thing for the avid Pokémon fan is to walk around the shops and discover things that you didn’t even know you wanted. That is exactly what is going to happen with a brand new line of toys and merchandise available at Pokémon Centers soon. Slide your bum over and make room for the HIP POP! Parade.
We like Pokémon butts and we cannot lie, you other trainers can’t deny, that when an Azumarill walks in with polka dots around its waist and a round thing in your face, you want to buy some HIP POP! Parade merchandise. Six different Pokémon are using their behinds in a brand new line of goods which include fluffy cushions, magnets and phone straps. Starting October 10, you’ll be able to buy special merchandise that features Pikachu, Piplup, Growlithe, Swablu, Buzel and Azumarill in a very specific way.
▼ Pikachu and Swablu cushions, 2,500 yen each (US $20.80)
▼ Soft and fuzzy rears for your phones and bags, 700 yen each ($5.80)
▼ Pass cases for your commuter cards, 1,150 yen each ($9.50)
▼ Rubber charms, 1,000 yen for the set ($8.30)
▼ Butt pouches, 1,150 yen each ($9.50)
▼ Squishy magnets, 600 yen each ($5)
▼ Foldable eco-bags with Pikachu and Growlithe, 1,800 yen each ($15)
▼ Coasters – 600 yen each ($5), cups – 1,300 yen each ($10.80), hand towel – 500 yen ($4.20)
While some of these special goods might be a little naughty by nature, we think their squishy bottoms still definitely make our day, hey! We’ve got to give props to the HIP POP! So HIP POP! Parade…ho…hey…ho.
▼ Men’s and women’s Pikachu boxer shorts, 1,500 yen each ($12.50)
▼ File folders, 240 yen each ($2)
▼ Artistic tape, 600 yen ($5)
If this special series turns out to be as popular as Pikachu in a Charizard outfit, they are probably going to sell out pretty fast. Most likely they will have another round of “hips” to parade out, but it will be a different set of Pokémon. If your favorite is one of these six, make sure you grab some before it’s too late.
Source, images: Pokemon.jp












New Pokémon Center opens, resellers snatch up thousands of dollars of limited edition plushies
Sounds like this year’s Pikachu Outbreak in Yokohama is going to have other Pokémon species too!
Pokémon finally gets a Japanese Facebook page, celebrates with cherry blossom Pikachu video
New Pokémon Center megastore set to open at Tokyo Skytree this summer!
Pokémon come to real-life Johto region with new Pokémon manhole covers for Nara【Pics】
Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan’s “edible fireworks” wagashi sweets return, but only for a limited time [Photos]
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japan now has human refrigerators inspired by Japanese vending machines
Giant Snorlax, other snoozing Pokémon appear in Yokohama for Pokémon Sleeping Faces Research [Pics]
Starbucks Japan unveils new peach milk pudding drink that’s like a decadent dessert
Japan’s popular curry chain Cocoichi has an elusive delivery-only noodle menu
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Kyoto now has Pokémon manhole covers as Generation 2 comes to the real-life Johto region
Pikachu Outbreak 2018: World’s first Eevee march to join Pokémon summer celebrations in Japan!
Brand-new Pikachu manhole covers coming to Japanese city to celebrate Pokémon World Championships
They’re back! Pikachus overrun Yokohama for second straight year and dance up a storm! 【Videos】
Real life Pokémon gym set to open in Japan next month
Subway-riding Pikachu displays terrifying Pokémon power/hidden limb
Champagne, macarons and Pikachu? Paris plays host to Europe’s first Pokémon Center
Biting Pokémon faces and butts is all part of the game in this new Mister Donut collection
And the winner of the Pokémon General Election is…
Pics of Pikachu packs from a day of Pokémon hunting in Yokohama【Video】
Japan’s new Pokémon cosmetics will have you looking pretty in Pika
Pokémon goes old-school cool with hanafuda playing cards, wall scrolls, and more
Life-size Mewtwo, graffiti Pikachu welcome us to the newest Pokémon Center megastore in Shibuya
New Pokémon Center to open in Kyoto with exclusive goods featuring adorable Maiko Pikachu
Pokémon at your door! Japanese home hyosatsu marks your house with your name and favorite Pokémon