Interactive ad gives you a chance to save Shinjuku, plus win cool prizes while you’re at it.
For a country with such low vandalism rates, Japanese marketers seem to have become somewhat enamored with the idea of letting people destroy their ads. In the past, video game publisher Square Enix has allowed passersby to dismantle and smush promotional posters for games in its hit Dragon Quest franchise, and now competitor Koei Tecmo has something along similar lines planned for its about-to-be-released Attack on Titan game for the PlayStation 4 and PlayStation Vita.
On February 15, the company put up a 12-meter (39.4-foot) long, 2.4-meter-high poster for the upcoming game inside Shinjuku Station in Tokyo, which is Japan’s busiest rail hub. Pictured in the mural-sized ad are 50 Titans, including such heavy hitters as the Colossal and Female Titans.
Fans of the hit anime franchise might be happy to see them, but there’s really no place for the giants’ penchants for nudity and eating people in the orderly efficiency of the Japanese mass transit system. So while they’re getting a few days’ grace period, come February 18, it’ll be open season on the Titans, as anyone with a coin is welcome to come and scratch them to shreds as part of the “Reclaim Wall Shinjuku” event.
https://www.youtube.com/watch?v=1pGZUdhne58
The top layer of the poster is made of a lottery ticket-like scratch-off material. The satisfaction of protecting Tokyo isn’t the only reward for taking down the creatures, though. Underneath the Titans you’ll find quotes from the anime as well as drawings of the heroic Scout Corps members.
Even better, there are 94 QR codes hidden behind the rampaging Titans. If you’re the first person to scan one of the codes, you’ll receive a free download of one of 30 different Attack on Titan smartphone wallpaper images.
▼ We imagine the Levi and Mikasa wallpapers will be more popular than the Titan Who Eats Eren’s Mom one.
The Titans can be found just inside the East Entrance gate of Shinjuku Station, circled in blue in the map below, along the wall marked in red.
The hunt begins on February 18 at 10 a.m., and officially ends at 8 p.m. We imagine all of the Titans will be felled long before then, though, so if you want to take part in a little giant-slaying, set your alarm and grab some change.
Source: IT Media
Featured image: YouTube/PlayStation Japan
Top image: PR Times
Insert images: YouTube/PlayStation Japan, PR Times (edited by RocketNews24)
New Attack on Titan game announces release month, continues to look really amazing 【Video】
Attack on Titan game reveals new characters, story details
Makers of Dynasty Warriors bring us awesome Attack on Titan game this winter【Video】
Capcom’s Attack on Titan arcade game features omni-directional maneuver gear controls
New Dead or Alive beach volleyball game full of the busty ninjas, steel drums fans love 【Video】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
A Japanese dating app matched our bachelorette with a Buddhist monk, and she learned some things
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
Why you shouldn’t call this food “Hiroshimayaki” if you’re talking to people from Hiroshima
Bando Taro proves family restaurants in Japan are on a whole other level
Japan’s last two pandas leaving for China next month, Ueno Zoo announces final day for twins
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
How to travel from Tokyo to Kyoto on the overnight bus and not lose your sanity
Majority of Japanese men say they feel some discomfort seeing female janitors in men’s restrooms
Dragon Quest Slime toys appear at McDonald’s Japan in crossover with Grimace and pals【Video】
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
Japanese woman mistaken for bear
Return of Totoro sequel short anime announced for Ghibli Park
Is this the most relaxing Starbucks in Japan?
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
More Shinkansen trains being added to Japan’s “golden route” to meet traveler demand
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Attack on Titan teams up with Yomiuri Giants baseball club for special tickets, exclusive merch
Attack on Titan social game’s promo streamed
Scout Corps now accepting recruits for upcoming Attack on Titan Real Escape Games
Attack on Avengers! Attack on Titan’s female giant heading to New York to fight Marvel heroes
Live-action Attack on Titan posters show new characters and weapons, plus one huge absence
Giant Attack on Titan coin bank will help you save up a colossal pile of change
New poster shows live-action Attack on Titan’s Titan, who’s double the size of his anime version
(Self) Attack on Censorship! Gruesome titans skip humans and eat fast food in Tokyo station ads
Life-sized 3-D maneuver gear goes on display at Osaka’s new Attack on Titan museum
Attack on Titan real escape game heads to Saitama
Attack on Titan gets arcade game by Capcom
Attack on illicit substances! Colossal Titan stars in Tokyo Government anti-drug campaign 【Video】
Attack on Titan reveals its newest collaboration: public toilets on the Osaka loop train line
A live-action Attack on Titan musical is on the way【Video】
Leave a Reply