
Horror meets chocolate in this Japanese commercial for Snickers. Are the results sweet … or creepy?
Sadako, one of the most terrifying figures in the horror genre, may be an unlikely match for the internationally popular chocolate bar Snickers, but Mars Japan has recently released a fun commercial that brings the two together.
The commercial, which is the sixth in the series based on the concept “You’re not you when you’re hungry“, shows that not even a horror icon is immune to hunger, as a hungry Sadako awkwardly struggles to come out of the TV screen, with resulting visuals that are more comical than terrifying.
After her clumsy attempt to come out of the TV screen, Sadako proceeds to act like a difficult big-name actress, supposedly because she’s feeling grumpy from being too hungry. The joke is, the haughty actress version of Sadako is played by Yoshiko Mita, a famous veteran actress well-known in Japan. But that’s not all. They also had actress Elly Nanami, who actually played Sadako in the movies, portray the creepy version of the horror character! It’s not a complete surprise, however, that they’ve used such a cast for the commercial, since previous installations in the series have all featured Japanese celebrities as well.
▼ What better way to get hungry Sadako in a good mood than a Snickers bar, right?
▼ They’ve also included a shot with the infamous well too.
We’ll leave you with a video of the actual commercial. Even with Sadako in it, we don’t think it will scare any viewers. Enjoy!
Source: YouTube/ SNICKERS JAPAN, Snickers website, Narinari.com
Images: YouTube/ SNICKERS JAPAN




Horror icon Sadako gets update in new movie! See the creepy first trailer【Video】
Sadako 3D Box Set Offers a Glimpse at the Daily Life of a Japanese Horror Icon
What happens when you combine two of the scariest movies ever? You get Sadako vs Kayako!
Sadako now has her own YouTube channel, hopes to upload videos about her daily life
Multiplayer horror game “Dead by Daylight” teases Japanese ghoul update, net freaks out
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japanese hair salons going bankrupt in record numbers
Foreign tourist needs ambulance to pick him up at Mt. Fuji after hiking closed trail
Is Mister Donut’s all-you-can-eat Donut Buffet still worth it?
Beard Papa goes beyond just matcha with its new premium green tea cream puffs
Shogun Cultural Experiences merges a walking tour, sweets, and the music of traditional Japan
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Looney Tunes is now an adorable anime series with Looney Tunes Gokko[Videos]
Seaweed bread is one of the most unusual baked goods in all of Japan
Uniqlo’s high-end sunglasses are a fashion minefield for anyone who isn’t Mr. Sato
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says