
Now you can feel like an adventurer chancing upon riches every time you reach for the tissues.
Japanese novelty retailer Village Vanguard is known for its array of weird and wonderful merchandise, which includes everything from blue apple jam to ramen and miso bath powders. Now, they’re bringing an ubiquitous item from the video game world into homes and giving it an unusual twist with the Hero’s Treasure Chest Tissue Box.
Anyone who’s been on a quest in the gaming world will know what it’s like to stumble upon a chest like this. Opening it can bestow the finder with riches, weapons, ammo or potions, depending on which computer-generated world you’re in. In the game of life, however, Village Vanguard believes it’s the perfect spot to store some tissues.
The Hero’s Treasure Chest Tissue Box was created after members of Village Vanguard’s purchasing department were asked to contribute ideas for an incredibly unique item. Buyers routinely source unusual products from various companies to sell at Village Vanguard, so they know more than anyone when it comes to what types of weird and whacky items exist on the market. It turns out that one of the things they’ve never seen is a tissue box masquerading as treasure chest, so the company quickly went to work to create one, releasing it as a Village Vanguard exclusive.
The box comes in brown and red varieties. The game-style dialogue screen in these campaign photos reads: “The contents in the treasure box discovered by the hero were tissues…”
Village Vanguard is currently taking pre-orders for both varieties online, with deliveries scheduled for mid to late December. Priced at 2,700 yen (US$23.80) each, the affordable product means you’ll have change left over to add the Tweezers of Legend to your hero’s home collection!
Source, images: PR Times





Village Vanguard releases adorable cat motif gaming earphones!
New panda hats and earmuffs from ACDC Rag will keep you warm, increase your kawaii points by ten
Get your magical pink and blue curry from Japan’s Village Vanguard!
New Pokémon Tail hook series is here to keep your home organized and adorable【Photos】
Japan’s Pokémon manhole covers travel to you in new line of mugs, replicas, and other merch【Pics】
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Village Vanguard’s most expensive Black Lucky Bag sets an ominous tone for 2026
The best Starbucks Japan Frappuccinos we want to drink again in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Japanese thug wear from Birth Japan perfect for those breaking bad next year
Sega’s Like a Dragon yakuza teaches “useless” English, let’s use it to learn some useful Japanese
Anime sword fighting isn’t like reality. Why? Biomechanics (again)
Ginza hotel serves up one of the best breakfasts in Tokyo
Tokyo Station staff share their top 10 favorite ekiben
Japan’s first-ever wanko soba conveyor belt restaurant opens in Tokyo
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
7 great places to see Mt. Fuji from without having to climb it
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Cover your eyes with a bra eye mask from Japan
Optical illusion sticker from Japan gives cat companionship to people in no-pet apartments
Strap a slab of delicious grilled meat on your back with this new backpack from Japan
Japanese sweets box from Amazon Japan is a treasure trove of dagashi nostalgia
Add some warrior armour to your outfit with a samurai satchel from Japan
Japan gets Captain America chest pillow, Thor hammer tissue holder in new Marvel lifestyle line
How about some fake bird poo to protect your bike from thieves in Japan?
Pokémon travel gear lineup includes transformable pillows to keep your neck comfy and heart happy
Blur the borders between gaming and real life with table-top “save points” from Japan
Japanese VR game lets you live the wonderful fantasy of getting poked in the chest by a cute girl
Cosplay as a flying squirrel with new wearable blanket from Japan
Nintendo announces new Switch RPG from the developers of the world-famous Pokémon series
How to make your own KFC bath without Japan’s official Kentucky Fried Chicken bath salts【Video】
New intentionally ugly anime sweaters from Japan will keep you warm and un-cool this winter【Pics】
Build a house from stationery with awesome new Minecraft erasers from Bandai Japan
Japan now has sailor suit school uniform cosplay costumes for your drink bottles
Leave a Reply