Add a caffeine boost to your toast and sandwiches with this new spread from a popular Japanese coffee brand.
As one of the largest dairy companies in the country, Japan’s Megmilk Snow Brand Company is known for its range of popular butters, yoghurts, cheeses and creamy desserts, but one of its longest-selling products is its Snow Brand Coffee.
▼ The coffee in a carton is so popular it’s even made appearances at Comiket with special anime characters incorporated into its design.
https://twitter.com/yukicotan/status/500809059738456066After its launch in the early ’60s, the coffee drink is now celebrating its 55th anniversary on the market with a very unusual treat for caffeine lovers around the country. According to the Megmilk Snow Brand Company, the milky coffee will now be making its debut as a spread, designed to be used on bread and toast just like butter or margarine.
The new product, called “Snow Brand Coffee Soft” (butter-like spreads are often branded with the word “soft” in Japan), is set to make its debut at supermarkets around the country from 1 March. According to the company, the new spread will contain all the flavour and fragrance of the original coffee drink, including its sweet and mellow milky undertones, making it the perfect addition to plain bread, toast, croissants and pancakes. The soft spread can even be used to dress up sweet snacks and sponge cakes with a hint of coffee flavour.
We can’t wait to see how much of a caffeinated punch the new soft spread delivers when it appears in supermarket refrigerators around Japan from 1 March. Set to retail for 230 yen (US$2), it looks like this might be a perfect companion for the crazy chocolate slices brought out by Japanese company Bourbon last year!
Source, images: @Press
Japan’s coffee-flavored toast spread is now on sale, but how does it taste? We find out
Spreadable coffee to put on your toast going on sale in Japan
New spreadable French Toast from Japan is a game-changer
Turn your toast green with new matcha green tea cream spread from Japan
We try “Melon Bread Style Toast Spread”, designed to turn sliced bread into melon bread
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Can a downtown Tokyo super sento bathhouse beat a hotel for a one-night stay?
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
The Hayao Miyazaki anime we never got – New art book reveals Ghibli legend’s unrealized concepts
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Neco Meshi: The line of Japanese snacks that both you and your cat can eat! 【Taste test】
A Kyoto factory vending machine sells gourmet mystery meals at bargain prices
Dumplings that’ll make you pretty! “Gyoza for girls” is the new food trend hitting Japan!
You can now buy a Japanese train station clock in Japan
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Japan now has a special desk for people who work at home with a pet cat[Photos]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Picturesque Tokyo park plays host to millions of flowers and soap bubbles this spring
Tokyo subway and almost all Tokyo train lines now accepting credit card tap payments
Totoro and Calcifer become little light-up lanterns for Ghibli-style excursions or at-home decor
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
New Yukimi Daifuku mochi ice cream flavour is inspired by…Ogura Toast?
We make one of Japan’s best breakfast treats: Himeji almond toast【SoraKitchen】
In Japan, you can now get Coca-Cola pre-mixed with coffee【Taste test】
The town with Japan’s best castle also has one of Japan’s best breakfasts. Here’s where to eat it
Mos Burger’s new French toast: A delicious breakfast with a side of linguistic challenges
Japan’s super easy sweet potato spread lets you make sweet potato bread thanks to Don Quijote
Japan’s Coca-Cola Plus Coffee is here to keep you both bubbly and caffeine-charged
Japan has mint chocolate butter, and it’s now at the top of our shopping list
Michelin-approved Japanese chef teaches us two gourmet-standard dishes using ice cream and toast
“It’s Rice! Toast” recipe from Japan gives us an edible paradox for breakfast【Recipe, taste test】
Japan now has crab fish paste sticks that taste like soda
How to use 1,500 cans of canned coffee to build a cafe in your office【Photos】
Japan ready to revolutionize toast again with sweet red bean butter sheets
Sliced mayonnaise and white chocolate now exist in Japan, bringing sandwiches to glorious new era
Aomori Prefecture’s regional soul food is…English Toast lunch pack sandwiches?
New spreadable melon pan changes the way we eat toast in Japan
Exploring the tastes and textures of Forbidden Yukimi Toast【SoraKitchen】