
A simple design issue dictates that all lattes are not created equal.
It is no surprise that our Japanese writers are quite fond of coffee mega chain Starbucks, to the point that one of them was made into a meme for it.
But one day a former employee tipped us off to an unusual quirk in certain drinks such as the classic latte. According to the anonymous former part-time worker, each size of latte has a different taste and the biggest difference can be felt between the Short and Tall sizes.
Not only that, but anyone who orders the tall is especially “losing out.” Our informant who wishes to be called Mr. A insists that even after leaving the organization he still considers Starbucks to be “the most delicious coffee.” So he isn’t out to slander them.
P.K. Sanjun sat down for a cup of Starbucks with Mr. A to learn more:
P.K.: “So, why is there a difference in the taste of lattes depending on their sizes?”
Mr. A: “Well, let me explain how a latte is made. In a nutshell, milk is poured into espresso. If it’s hot, then steamed milk is used, but for an iced latte we just add regular refrigerated milk. Basically, they’re done the same.”
P.K.: “Uh-huh.”
Mr. A: “So, why is there a difference in the taste? The amount of espresso varies according to the size: a Short gets one shot, a Tall also gets one shot, a Grande gets two shots, and a Venti gets three shots.”
P.K.: “Oh.”
Mr. A: “After that, you just pour in the milk to fill the rest of the cup and it’s complete… Get what I’m saying?”
P.K.: “…”
Mr. A: “…”
P.K.: “…”
Mr. A: “Um, so the biggest difference is between the Short and the Tall because each one only uses one shot of esp…”
P.K.: “Ohhhhh, I get it!”
Mr. A: “There you go.”
Since each latte uses standard 30-milliliter (1-ounce) shots of espresso, the ratio of coffee to milk varies with each drink. Since the Short and Tall both use one shot, the Tall would have the lowest amount of coffee relative to milk of the set.
P.K.: “So, does that mean anyone who orders a Tall is getting ripped off?”
Mr. A: “I don’t know about the cost of ingredients so I’m not sure about that, but isn’t milk more expensive than espresso ounce for ounce? If espresso were more expensive you’d probably be out a little money, but I don’t know either way.”
P.K.: “I see.”
Mr. A: “Still, there’s a lot of people out there who think a Short is not enough but a Grande is too big. Those people could always order an extra shot of espresso for an extra 50 yen (US$0.45), so they could just order a Tall and get an extra shot. By they way, this is all also true for drinks like caffe mocha and cappuccino that are made in a similar way.”
After their meeting, P.K. decided to put Mr. A’s story to the test and ordered each size of latte from Starbucks. Indeed, he did notice subtle differences between them and just like Mr. A said, the Short and Tall had the biggest difference.
If P.K. were to describe the Tall positively he would say that it was a mild coffee experience. On the other hand, he felt it was too bland and lacked any of the sharp edge you would expect from coffee.
It’s all really a matter of taste though; for people who like extremely milky coffee, the Tall may be a wise choice. Or for those who like their lattes a little stronger, a Tall with the extra shot would be the best route. However, if you just want to keep things simple and predictable, it may be best to steer clear of the Tall altogether.
As for P.K.. he’ll get to sleep one of these days.
Photos: SoraNews24
[ Read in Japanese ]






Starbucks adds a new Triple Espresso Latte to the menu in Japan
Starbucks Japan finally makes the iced Matcha Tea Latte a permanent part of its menu
Starbucks Japan kicks off New Starbucks Coffee Journey with unique “white coffee” drinks
What happens when you walk into a Tokyo Starbucks dressed as a giant teddy bear? 【Video】
Starbucks’ Pumpkin Spice Latte finally arrives in Japan!
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
Over 400 titles of free translated manga from publisher Shueisha available for a limited time
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Akita Kanto Festival, one of Japan’s most spectacular summer festivals, gets an anime twist this year
Japan’s largest online flea market reminds users that selling used school swimsuits is prohibited
Resident Evil’s terrifying Licker becomes a bag in Japan that wants to feed you
Starbucks Japan to open Shinkansen platform stores at Kyoto and Nagoya stations
Yoshinoya gets into fancy fish, but is the cheap beef king reaching too far? [Taste test]
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
We try the Starbucks Pumpkin Spice Latte in Japan!
Starbucks Japan unveils new S’mores Frappuccino and latte for Christmas 2025
Starbucks Japan releases a Chocolate Mousse Latte and seasonal desserts to celebrate autumn
Starbucks to release Almond Milk Latte and Frappuccino in Japan for a limited time
Starbucks adds a Chocolate Mousse Latte to the menu in Japan for a limited time
Starbucks vs. two Japanese rivals – Who makes the best matcha latte?【Taste test】
Trying Starbucks Japan’s secret limited-time Iced Matcha Tea Latte 【Taste Test】
Starbucks Japan releases new popcorn Frappuccino at one special location
Starbucks celebrates 25 years in Japan by adding four new limited-time coffee drinks to the menu
Starbucks Ginza House opens in Japan, with exclusive matcha drinks you can’t get anywhere else
Starbucks releases new “Japan Wonder Project” Goma Goma Goma Frappuccino and Latte for New Year
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Lactose-free fun for spring as Starbucks’ apricot honey soy cream lattes and Frappuccinos arrive
Tasting Starbucks Japan’s new autumn Frappuccino, created around the theme of “Our Harvest Table”