
Sega mascot plans to stay at Tokyo branches of the boob-centric restaurant for almost two months.
Along with his blazing speed, one of the defining characteristics of Sonic the Hedgehog has always been his edginess. Compared to roly-poly, good-natured Mario, the sharpness of Sonic’s bright blue spikes and confident smirk have always helped set him apart from his rivals.
So maybe we shouldn’t be surprised that as the finishing touches are being put on his latest game, Sonic has decided to celebrate by going to Hooters, where he’ll be staying for almost two full months.
From October 16, three Tokyo branches of the sexy dining establishment will be decorated with Sonic-themed decorations to mark the release of Sonic Forces, the first mainline Sonic game developed in-house by Sega since 2013’s poorly received Sonic Lost World.
The festivities include a special Sonic-themed chili dog set which includes the character’s favorite spicy chow plus a side of fries and some token veggies. Despite Sonic hanging out by the Blue Moon beer taps in the above photo, and the fact that no one would blame him for going on a weeks-long booze-filled bender to escape the traumatic memories of his string of critical and commercial failures since his 16-bit glory days, the accompanying drink in the set is non-alcoholic, and instead a blue (in honor of Sonic’s image color) citrus soda.
▼ Is this what we can expect from the upcoming Sonic CG/live-action movie?
Each purchase of the 1,180 yen (US$11) Sonic set also gets you one of four character coasters, chosen at random.
Oddly enough, the Sonic set is only available from 3 to 5 in the afternoon. However, the Sonic decorations will be up all day, and night, long. The Hooters waitresses will also be performing a special dance set to “Fist Bump,” the theme song of Sonic Forces, though it’s unspecified at what times each day.
The Sonic/Hooters collaboration runs until December 10 at the chain’s Shinjuku Nishiguchi, Ginza, and Akasaka branches in downtown Tokyo.
Related: Hooters Japan Shinjuku, Ginza, Akasaka
Source: Sega, Hooters via IT Media
Featured image: Sega
Top image: Sega
Insert images: Sega, Hooters
Follow Case on Twitter, where he wonders if next we’ll see Hudson Soft’s Bonk show up at a Tilted Kilt.










Even Sonic the Hedgehog’s original creator thinks character’s live-action movie design is ugly
Hooters closing original location in Japan as large-chested chain’s downsizing continues
Sonic the Hedgehog getting a new CG Netflix series produced in the U.S. and Canada
Nintendo’s Mario “borrows” one of Sonic the Hedgehog’s signature moves in his newest game
Good God the live-action Sonic the Hedgehog movie trailer looks weird【Video】
Man arrested in Japan after leaving car in coin parking lot for six years, racking up three-million-yen bill
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
New Family Mart cinema opens inside Japanese airport
7-Eleven Japan sells freshly baked pizzas…but are they any good?
Japan manners debate: Is it OK to put a Mister Donut donut back on the shelf after taking it?
Pokémon menstrual pads appear in Japan【Photos】
Stay in a Tokyo hotel with a train driver’s seat in the room
These are Tokyo train lines people most want to live along【Survey】
Japan has omurice chocolate, and the weirdest thing isn’t how it tastes
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Family Mart releases huge range of cute sweets for Cat Day in Japan
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Sonic the Hedgehog’s creator still doesn’t like one part of his much-improved movie redesign
Sanrio and Sonic the Hedgehog characters become fast friends with new plushie collection
Sonic the Hedgehog sends us the present of Japan’s ugliest Christmas sweaters. Umm…thanks【Pics】
Sonic creator thanks fans for loving character so much that his ugly movie design will be changed
Sonic the Hedgehog live-action movie refuses to die, new studio grabs abandoned film rights
Sonic the Hedgehog’s creator isn’t happy about Sega giving away Sonic 2, Nights for free on Steam
Sega throws ‘90s-era jabs at Nintendo in new video for latest Sonic game【Video】
Hooters opening gaming bar in Tokyo in partnership with video game company Namco
Sega celebrates graduation season with chalkboard art of iconic video game characters
How does Japan feel about a Hollywood adaptation of the Yakuza video game series?
Tokyo Video Gamers, a new bar with free-to-play arcade games, opens in Akihabara
Tokyo’s Persona Cafe is the latest addition to the city’s video game-themed dining scene
New Kirby Cafe coming to Japan’s most underappreciated foodie town with exclusive menu items
Final Fantasy VII cafes are opening in Tokyo and Osaka to celebrate legendary game’s remake
Leave a Reply