A tasty, clever way to say “We’re just friends” in a country where women give chocolate to both lovers and platonic male acquaintances on February 14.
In Japan, it’s customary for women to give chocolate to men on Valentine’s Day, and that Valentine’s Day chocolate gets subdivided into two categories. The first is honmei choco, which loosely translates to “real target chocolate” and refers to sweets given to a serious boyfriend or a guy the girl has genuine romantic feelings for. The other is giri choco, “obligation chocolate,” which is given to male friends and coworkers to say thank-you for general consideration and kindness throughout the past year.
In general, gourmet, expensive chocolate (or home-made chocolate, if a women really wants to pitch her woo at the strike zone of a guy’s heart) gets used for honmei choco, and mundane, cheaper sweets are chosen for giri choco. After all, if it looks like you spent too much time or money on it, a guy might mistake your platonic giri choco for amorous honmei choco…unless, that is, your home-made giri choco looks like something completely unromantic, like Japanese Twitter user @4MuiMui’s does.
日本の義理チョコ文化を楽しもう! pic.twitter.com/7qPmxDeH6V
— むいむい (@4MuiMui) February 11, 2018
@4MuiMui started with a bag of Tohato Caramel Corn snacks, though you could use any bite-sized snack food with a similarly bulbous or curved shape. Using the cream filling scraped from a pack of Oreo-like cookies, she attached a single piece of chocolate-covered puffed wheat to their tips, then covered the rest of each piece in the cream. Finally, she strategically added a few dots of the crumbled-up biscuits to create chocolate maggots.
“Let’s have some fun with Japan’s giri choco culture!” tweeted @4MuiMui, who finished her disgusting yet delicious edible art project by placing her creations in plastic trays atop a cocoa powder habitat. Among those who heeded the call was Twitter user @TxbNFkLBQczGndA, but she wasn’t the only one.
— すいか (@o0o0oOkan) February 13, 2018
https://twitter.com/kaito_tako_wrun/status/963032434836041728参考にさせていただきました!! pic.twitter.com/KNcT8Lm60O
— 社畜じゃなくなったツナ.1y🎀 (@tunatuna073) February 13, 2018
Of course, you could always just select chocolate that’s so pedestrian that there’s no way anyone would ever think it’s anything other than giri choco. But if you’d prefer to give something that’s absolutely not boring, but by no means more meaningful than just a simple “Thanks for being a good friend,” maggot chocolate is a repulsively attractive choice.
Source: Jin, Twitter/@TxbNFkLBQczGndA

In Japan, women give “obligation chocolate” on Valentine’s Day, but do guys even want it?
Survey shows Japanese women would love to be getting some chocolate on Valentine’s Day too
Giri? Tomo? Gyaku? A guide to Japan’s many different kinds of Valentine’s Day chocolate
Tokyo opens entire store dedicated to helping women buy obligation chocolate for Valentine’s
Godiva runs full-page ad asking Japanese women to stop buying so much Valentine’s chocolate
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
7-Eleven Japan has a new Creamy Iced Cafe Latte that’s a hit on social media
7-Eleven Japan releases new “mix-and-drink” matcha latte… that comes with a risk of choking
Sanrio Hotel Floria isn’t actually a hotel, but it’s still a must visit for fans traveling in Tokyo
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
Lawson transforms convenience store food with massive katsu burger and an insane curry bread
7-Eleven’s new green tea rice ball and sweets are only available in Japan’s top tea-growing area
East Japan Railway announces plans to abolish magnetic-strip tickets
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Colour Hunting: The hot new street photography trend changing how we see Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Don’t bother, ladies: Survey reveals most Japanese guys don’t want your Valentine’s chocolate
Godiva takes swipe at Japan’s obligation chocolate king, Tokyo chocolatier fights fire with smile
Japanese women explain why they give “obligation chocolate” to male coworkers on Valentine’s Day
Black Thunder shocks fans by suspending giri choco obligation chocolates on Valentine’s Day
Is the coronavirus going to kill Japan’s obligation chocolate Valentine’s Day custom?
Only one demographic in survey is happy about Japan’s workplace obligation Valentine’s chocolate
Japanese confectioner has firm rebuttal to Godiva’s anti-obligation chocolate ad in Japan
Survey reveals Japanese men really want home-made chocolate, but are women willing to make it?
How much Valentine’s Day chocolate do Japanese schoolgirls give, and to who?【Survey】
Giri obligation chocolates seen as power harassment, more Japanese companies ban practice
Barely half of Japanese men in survey will give thank-you gift to women for Valentine’s chocolate
Survey suggests Tokyo women expect men to spend big on Valentine’s Day return gifts
President of Japan’s obligation chocolate king sends personal letter to giri choco-hater Godiva
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Japanese women warned about the dangers of dumping failed Valentine’s Day chocolate down the sink
Japanese masturbatory aid Tenga offers Valentine’s Day gift set with banana chocolate, socks