
The top 21 flavours, tallied from votes around the world, include Wasabi Cheese, Fresh Ginger, and Pearl.
Earlier this month, Nestlé Japan caused a stir when they announced they were calling on chocolate fans across the world to nominate their ultimate dream flavour for their next Kit Kat release.
Sweet-tooths from a wide variety of countries offered up their creative suggestions, and while smart-alec proposals for Breast Milk and Big Black Penis were struck off the list, the remaining ideas were whittled down, making way for 21 finalists, which have been revealed below:
- Ichigo Tiramisu (Strawberry Tiramisu)
- Uji Kintoki (Shaved ice with Uji matcha syrup and sweet adzuki red beans)
- Ume Jamu (Plum Jam)
- Orange Liqueur
- Kuri Yokan (Chestnut Yokan [Yokan is a traditional jellied dessert])
- Cream Anmitsu (Anmitsu is a Japanese dessert that usually contains small cubes of agar jelly, red bean paste, soft mochi sticky rice pieces, and fruit)
- Shio Vanilla (Salted Vanilla)
- Pearl and Lychee (the “pearl” in this case refers to bubble tea)
- Nama Shoga (Fresh Ginger)
- Chai
- Cheesecake
- Passionfruit
- Fruits Cocktail
- Hojicha (roasted green tea)
- Hokey Pokey Ice Cream (A New Zealand favourite made from plain vanilla ice cream with small lumps of crunchy honeycomb toffee pieces)
- Marugoto Ichigo (Whole Strawberries)
- Mixed Juice
- Mint and Yoghurt
- Momo Dango (Peach Dango [sweet dumplings])
- Yuzu (a popular Japanese citrus)
- Wasabi Cheese
Following the initial nomination stage of the World Summit campaign, which has been designed to help mark the brand’s 45th Anniversary in Japan, Nestlé is now moving onto the second stage, which calls on Kit Kat fans to once again cast their votes, this time from the 21 varieties listed above.
Online voting will only be open for a week, from 20-27 April, after which time the company will get to work producing the most voted-for release. The winning flavour will then be announced in early November, with the release scheduled for mid-November.
So which Kit Kat flavour gets your vote? Let us know in the comments section below!
Source, images: Nestlé Japan


Japanese Kit Kats: Winning flavour from worldwide competition finally unveiled
Cast your vote for a brand new Japanese Kit Kat flavour to be released worldwide later this year
All the best Japanese Kit Kat flavours together in one exclusive anniversary box for limited time
New Japanese KitKats capture the flavour of a busy port city
Japanese KitKats now come in edamame milkshake flavour
Are 500-yen noodles at Akihabara Ramen Center a great find or cheap miss?
KFC offering all-you-can-eat fried chicken in Japan every Wednesday starting in mid-summer!
A secluded British mansion in Chiba is a hidden holy land for afternoon tea lovers
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Fake police phone scam also highlights dumb stereotype about how foreigners speak Japanese[Video]
Secret Starbucks sausage customization sparks sweet joy in Japan[Taste test]
History’s largest force of Samurai Colonel Sanders deploying to KFC Japan branches
Japanese convenience store sandwich becomes a hot topic on Reddit, but is it any good?
We stuff our faces with Wednesday night all-you-can-eat fried chicken from KFC Japan
KFC Japan goes beyond its all-you-can-eat deals and is now offering free fried chicken!
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Train station platform ramen store closes its doors on half a century of history in Tokyo
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
We taste the new Japanese KitKat, aged in whisky barrels in Islay, Scotland
New Ume Sake Japanese Kit Kat features the flavour of traditional plum wine…with a twist
Japanese KitKats get fresh with new peach rum mint flavour this summer
New Doughnut KitKat captures the flavour of a Japanese castle town
New Japanese KitKat has been aged in whisky barrels from Islay, Scotland
Japanese KitKats now come in Gold Caramel Tokyo Banana flavour
New Japanese Kit Kat features premium Tokyo Banana flavour…with crushed crepes
New Japanese Sake Kit Kat developed by esteemed brewery and famous soccer player
New Japanese KitKat flavours include sakura and pineapple candy
Japanese Kit Kats now come in Tokyo Banana flavour
Japanese Kit Kats now come in a new bakeable ice cream flavour
New Yuzu Sake KitKat combines Japanese rice wine with a zesty local citrus
New Japanese KitKat flavour lets you eat a zunda milkshake
Huge range of Japanese Kit Kat flavours available at new pop-up museum in Tokyo for limited time
Japanese KitKats swap plastic bags for paper packaging with new origami feature
New Japanese Kit Kat captures the taste of Hiroshima with Momiji Manju flavour