
New treats are exclusive to Japanese convenience stores and a compelling reason to keep eating frozen desserts even as the weather gets colder.
While Japanese sweets fans have pretty wide palates, often the surest path to success for foreign confectioners in the country is to take the know-how acquired in their home markets and mix it with Japanese flavors and dessert traditions. Recently we’ve seen McDonald’s do just that with its strawberry matcha green tea Frappe, plus Starbucks with the release of a kabocha (Japanese pumpkin) Frappuccino, and now it’s Cold Stone’s turn.
The Cold Stone Creamery Shiratama Creamy Zenzai is now on sale, and while even a partial understanding of the name is probably enough to have many people ready to buy it, if you’ve got an abundance of willpower and/or linguistics-oriented curiosity, allow us to walk you through the components. Shiratama are bite-sized dumplings made of sticky mochi rice cake, and zenzai refers to a traditional Japanese dessert made with sweet red azuki beans.
Together, those give the frozen treat a soft and chewy center. The outer layer, meanwhile, is crisp chocolate with kuromitsu (sweet brown sugar syrup) flavoring and bits of almond. Separating the dessert’s shell and core is a stratum of creamy vanilla ice cream made with milk from Hokkaido, Japan’s northern island and biggest dairy producer. And if all that wasn’t Japanese enough, the ice cream pop’s pink color and five-pointed shape bring to mind a sakura cherry blossom (at least until you’re no longer able to resist the temptation of eating it).
The Cold Stone Creamery Shiratama Creamy Zenzai is available exclusively at 7-Eleven branches across Japan. Priced at 250 yen (US$2.20), it’s an affordable and irresistible indulgence, and unlike the Russian roulette bread that’s also on sale right now at Japanese convenience stores, it’s a snack you can enjoy with no fear of it punishing your taste buds.
Sources: @Press, Japaaan
Images: @Press
Follow Casey on Twitter as he continues his quest to spread the good news about sweet red beans.


Cold Stone Creamery Japan celebrates spring in style with green tea and sakura flavors
Cold Stone Creamery returns to the Tokyo city center, and with Tokyo-only menu items!
Cold Stone permanently closing its final Tokyo branch, but why is the chain struggling in Japan?
Cold Stone now has sakura mochi ice cream in Japan for a limited time!
Cold Stone Creamery Japan’s special year-end takeout box is perfect if you have a sweet tooth
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Here comes a new katsudon: ice cream katsudon?!?
Japan’s job-quitting service claims bosses contact it to try to make their employees quit
Japanese women sound off on their minimum height requirements for a husband【Survey】
Japanese restaurant chain causes a stir with foreigners online, but is it any good?
Sanrio brings some smiles to Evangelion with new collaboration merch line【Photos】
You COULD eat a terrifying octopus egg in Japan, but SHOULD you? Let’s find out!【Taste test】
Japanese vending machine serves up unique drinks at four Tokyo train stations
Japan has abolished advance deportation notifications to foreigners’ lawyers
Japan cherry blossom forecast update moves up sakura dates for many parts of the country
Yokai are descending upon Tokyo this spring in the latest immersive art experience
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
Morning-after pill finally available in Japan without a prescription, must be taken at pharmacy
And now, we eat a bear paw we bought in Japan’s Chiba Prefecture【Taste test】
Studio Ghibli turns My Neighbour Totoro characters into bag charms for everyday adventures
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Cold Stone set to offer its first-ever soft-serve ice cream in Japan this month
Cold Stone Japan Creates Christmas Cake That Pops the Question
Final visit to the last Cold Stone Creamery in Tokyo before it closes leaves us with a bad taste
Strawberry shortcake treat from Cold Stone Creamery becomes a convenience store drink
Tokyo has Cold Stone vending machine after ice cream chain leaves city, but is it just as good?
All-you-can-eat ice cream unleashed on Japan by Cold Stone
All-you-can-eat ice cream at Cold Stone this month set to make Japan’s holiday season extra happy
We try 7-Eleven Japan’s latest fancy desserts: ice cream macarons【Taste test】
5 reasons why this new 7-Eleven ice cream is amazing
5 of the best ice creams to try in Japan right now【Taste Test】
McDonald’s new mochi shiratama McFlurry’s name is a mouthful, but our taste buds want it anyway
Our reporter tries “Häagen-Dazs Ice Cream Hot Pot” in China
Dominique Ansel gives us new eye-popping ice cream served in a slice of watermelon!【Pics】
Häagen-Dazs’ beloved mochi ice cream is back with a new black sesame syrup flavor
The top 5 ice creams you should try at Family Mart convenience stores in Japan this summer
Viral 3D ice creams land in Japan… but are they worth the hype?
Leave a Reply