
This place is definitely for coffee lovers.
There’s a neighborhood of Tokyo named Kuramae that has a distinctly mid-century feel to it thanks to the old shops that line the streets. Located right next to the popular tourist town of Asakusa, it’s slowly been developing into a pretty hip town as more and more bars, variety stores, and cafes open up throughout the neighborhood.
We checked out one of those new cafes called HATCOFFEE, which just opened up in June this year. Though they’ve only been around for a short time, they’ve been making waves on Instagram for their custom 3-D latte art.
They have eight kinds of lattes you can choose from for your latte art: Cafe Latte, Cafe Mocha, Choco Latte, Caramel Latte, Vanilla Latte, Tea Latte, and Seasonal Latte. Once you pick your flavor, you show them a picture or photo of what you want your latte art to be. Animals, people — they can pretty much do anything you want, and if it’s a famous character, you don’t even have to show them a picture.
Then you have the choice between making your latte art 2-D or 3-D. Most people will be familiar 2-D latte art, where the designs are drawn into flat milk on top of the coffee. For 3-D art, the milk is whipped up into a three-dimensional figure, which is then decorated to look like whatever you choose.
Our Japanese language reporter Mai was the lucky one who got to visit this cafe, so she chose to have a 2-D portrait done of her beloved cat Baru-kun, as well as 3-D design of her favorite Sanrio character Pom Pom Purin. Of course, she had to show them a picture of Baru-kun, but Pom Pom Purin is famous enough that she only needed to say the name to the cashier.
▼ Baru-kun
They make the lattes right in front of you, so you get to watch how it’s done, which is pretty cool. The process for both the 2-D and 3-D starts with making an outline out of the milk, which forms into the general shape of your picture. For the 2-D art, they draw the details using a small stick and espresso.
In other words, the milk acts as the canvas, while espresso is the ink.
While the 2-D latte art uses liquid milk gently poured into the coffee to create the “canvas”, the 3-D art uses whipped milk that is carefully spooned on then molded into the shape of the design chosen. From a layman’s perspective, it looks pretty complicated!
The one who makes the art is the owner of HATCOFFEE, who has had experience overseas as well. Their speedy attention to detail is just like a pro: it only took them about five minutes to create one latte cup. When Mai asked about why they make it so fast, they responded, “If you take your time, the coffee gets cold, so speed is of the utmost importance.”
Here’s how the finished product looked:
The 2-D rendition of Mai’s beloved Baru-kun looks just like him! Baru-kun is a gray tabby cat with some white spots, and the top of his head is a little darker than the rest of his body, with the trademark “M” shape of the tabby. The fact that they picked up on the subtle details of Baru-kun’s coloring and incorporated that into the latte art really impressed Mai.
And here’s the 3-D Pom Pom Purin:
It’s so lifelike! Since it’s made of foam, if you move the cup, Pom Pom Purin moves too, which makes it all the more fun. Mai especially appreciated that they made sure to include the butthole and tail as well, which as some will know are essential components to Pom Pom Purin’s cuteness.
▼ This latte art can be appreciated from all angles!
Mai was so satisfied with how it looked that she almost forgot to taste the coffee!
The flavor was so good that every sip produced a content sigh from her lips. She chose a Cafe Latte for the 2-D art, and a caramel latte for the 3-D art, and both were full of flavor. Mai thought that this coffee shop would do well even without the latte art, just because their coffee is that good.
Both the 2-D and 3-D latte arts cost 1,200 yen (US$11) each. That’s a little more expensive than lattes in most other cafes in Japan, but Mai didn’t really think of it as expensive, since they use great skill in creating your requested design, without compromising on the flavor of the coffee. If you try it once, you’ll be satisfied, she said.
By the way, they also have all kinds of drinks besides lattes! Their menu includes coffee drinks like espresso, soft drinks, and even beer and cocktails. Plus they have food, including hot dishes and desserts, so this might be a great place to stop for lunch on your way to rent a kimono and stroll around the Asakusa temples. Just don’t forget to bring a picture of what you want your latte art to be!
Cafe Information
HATCOFFEE
Address: Tokyo-to, Taito-ku, Kotobuki 3-15-6
東京都台東区寿3-15-6
Hours: Tue-Sun 10 a.m. to 9 p.m., Lunch offered from 11 a.m. to 3 p.m.
Closed: Mondays
Photos: ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]











Taiwanese cafe fulfills customer requests with amazingly accurate 3-D custom latte art
Delicious, foamy coffee art at home! We try new 3-D latte art machine “Awataccino”!
The amazing 3D latte art of Kohei Matsuno: But is it too cute to drink?
3-D latte art at its best【Photos】
Colorful latte art! Japanese barista creates coffee with character
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
“Good on the floor?” Five funny times Google Translate drops the ball with Japanese idioms
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
Is this the most relaxing Starbucks in Japan?
Kagawa Prefecture becoming Slowpoke Paradise this spring
Dragon Quest Slime toys appear at McDonald’s Japan in crossover with Grimace and pals【Video】
Japanese “Fan of the Ground” finds sushi in an unusual location
Forget dog-earing and bookmarks that fall, make your own easy origami bookmark instead!
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Japanese woman mistaken for bear
Return of Totoro sequel short anime announced for Ghibli Park
Starbucks Japan releases new zodiac chilled cup drink for 2026
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
How does the GAP store taste? We send Mr. Sato to the world’s first GAP cafe to find out
Enjoy latte art at home in seconds with the amazingly easy-to-use Deco Latte strips
3-D green tea latte art adds a splash of whimsy and color to your cup
Tokyo cafe’s brilliant idea: Serve coffee and matcha green tea in chocolate-coated waffle cones
Create 3-D artworks from hand soap with the Awamoko pen from Japan
Enjoy latte art at home with cute marshmallow cats!
Ruru Cafe Shibuya wows customers by serving coffee and sweets on unique water tables
You can now own Shinjuku’s giant 3-D cat in accessory form
Pokémon Cafe’s new Mega Charizard curry plate is a work of art in more ways than one
All 151 original Pokémon now available as Tokyo Pokémon Cafe latte art, and you choose your own
Pettable Pokémon, transforming Mario ghost latte art made by amazing Japanese artist【Videos】
FUK COFFEE?!? Japanese cafe has a perfectly innocent reason for its startling-looking name
Step into a manga at Japan’s 2-D cafes in Tokyo, Osaka, and Kyoto
Bears serve environmentally friendly coffee and treats via a hole in the wall at new Tokyo cafe
【TBT】Tokyo’s Pico Pico Cafe: Where video games meet coffee
Leave a Reply