
We’re callin’ it like we taste it and this one’s gonna be BIG–unlike its calorie count.
Every now and then, a sunglass-wearing, dark-haired mystery man known as “Zeroryman”–a salaryman who loves drinking zero-calorie drinks–emerges from the depths of the SoraNews24 offices. OK, so it’s really just our Japanese-language correspondent Masanuki Sunakoma, but we’re letting him have his fun after the recent cursed cat incident.
Last month, Zeroryman got a brand-new drink to try when 7-Eleven Japan rolled out its new “7-Premium Zero Cider Triple” for 108 yen (US$0.88) as part of its 7-Premium brand. Note that in Japanese, “cider” usually refers to a non-alcoholic carbonated soft drink. Zero Cider Triple’s pink packaging is very evocative of its spring release time and the “triple” in its name is clearly explained on the front: it contains zero calories, zero sugar, and zero fat.
What it does contain, however, is one trillion lactic acid bacilli, those beneficial bacteria used in the fermentation of foods and a common probiotic. Zeroryman humbly thanks whoever had to count them all for his bottle.
Sure enough, the nutrition facts label on the back confirmed the triple crown of zero-zero-zero.
No matter how good he would feel about drinking the Zero Cider Triple, it wouldn’t be worth it if he didn’t enjoy drinking it. He poured some into a glass and first admired the fizzy bubbles rising to the top.
Once it had settled a bit, the color was a thin milky white. It also gave off a smell reminiscent of another Japanese lactic acid beverage called Calpis Soda.
▼ (Note the cursed cat)
Now was the moment of truth. Zeroryman stepped outside to take a big gulp (while also taking a dramatic photo)…
…and kept gulping (and documenting)…
…because it was so refreshing (and because the sunlight made him look really cool)!
It had a hint of the sweetness found in Calpis Soda as well as a hint of sourness from the bacteria. He also enjoyed the sensation of the gentle carbonation on his tongue. There was no doubt about it–he was ready to declare that the Zero Cider Triple would become the most popular drink of 2022.
And the best part of it all, as he kept reminding himself, was that it had zero calories.
We have no idea when Zeroryman will make his next appearance, but we’ll welcome his return at any point. Until then, you can find us sneaking a few indulgent springtime drinks alongside our other new friend Lottsa-Caloryman.
Reference: 7-Eleven
All images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]










Tasting–and troubleshooting–the elusive, slushy-like Below Zero version of Mitsuya Cider
Rage against the smoothie machine with this 7-Eleven drink hack【Taste test】
Taste testing 7-Eleven Japan’s five frozen curries to see which ones nail it
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Can instant TKG from Don Quijote really recreate Japan’s beloved raw-egg-on-rice dish?
Studio Ghibli releases huge new wooden clip collection featuring 25 anime movies
Shinkansen trial of moderately air conditioned cars draws mixed reactions from travellers
Starbucks Japan adds new Frappuccino, Tea, and Chillax Soda to its limited-edition summer menu
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Tokyo’s Giga Mart lets visitors “steal” from a convenience store… if cameras don’t catch you
Studio Ghibli releases new Totoro coin purses…but who’s the blue character?
Japan’s new Calpis pudding: The right call for summer, or tampering with purin perfection?
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
Three new starter Pokémon Jets to fly in Japan, first begins carrying passengers this month
Studio Ghibli theme park’s new dessert is a drinkable version of Hayao Miyazaki’s pilot daydream
Solid gold Hedorah kaiju from the Godzilla series is now available to pre-order
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa