
We find out if some lottery winners get a better deal than others.
You know it’s going to be a good year when you get your hands on a Starbucks fukubukuro lucky bag, because no matter how much you love the chain, only lucky winners of a year-end lottery are able to purchase them.
Our reporter Seiji Nakazawa was one of four lucky winners out of 20 applicants in our office, and as it had been three years since he was last successful, he was particularly excited to pay the purchase price of 8,800 yen (US$56.49) for it.
▼ Winners can either opt for pick-up or delivery on New Year’s Day, and Seiji chose the latter.
Fellow reporter Masanuki Sunakoma was another lucky winner and he beat Seiji to the punch when it came to reporting on the contents of his bag, revealing his haul below:
・Tote bag
・Zippered pouch
・Four stickers
・Bag-in-bag
・Stainless Steel Logo Bottle (473 millilitres)
・Lucky Bag Limited Stainless Steel Bottle A (355 millilitres)
・Pike Place Roast Coffee (250 grams)
・Coffee Bean Exchange Card (Valid from 6 January-4 July, 2025)
・Seven drink tickets (Valid from 1 January-29 June, 2025)
Starbucks makes it clear to applicants that the goods may differ from bag to bag, so Seiji was keen to find out how his haul would compare to Masanuki’s. Unpacking his bag revealed the following contents:
・Tote bag
・Zippered pouch
・Four stickers
・Bag-in-bag
・Can-shaped Stainless Steel Bottle Vertical Gradation (355 millilitres)
・Lucky Bag Limited Stainless Steel Bottle A (355 millilitres)
・Pike Place Roast Coffee (250 grams)
・Coffee Bean Exchange Card (Valid from 6 January-4 July, 2025)
・Seven drink tickets (Valid from 1 January-29 June, 2025)
The only difference here was the Can-shaped Stainless Steel Bottle, and Seiji preferred the plain design so in his eyes, he was the winner.
Another thing Seiji liked about the fukubukuro was the tote bag, as it was made with a nice, crisp fabric that was, in his opinion, nicer than previous years, when the totes were made with a quilted fabric.
▼ The inside looked just as nice as the outside, and it was a much better fit for Seiji’s style.
Seiji was very happy with everything he received in his Starbucks lucky bag, and the fact that he was able to purchase it at all made it that much sweeter. Now he’s keen to see how his bag compares to those of the other two winning reporters!
Photos©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!








What’s in Starbucks Japan’s fukubukuro lucky bag for 2025?
Starbucks Japan’s Lucky Bag #3: A fukubukuro surprise we weren’t expecting
Starbucks Japan saves the best for last in our fukubukuro lucky bag haul
Starbucks Japan reveals new holiday goods for the 2024 festive season
Starbucks Japan’s New Year’s lucky bag is one of the most sought after fukubukuro of 2023
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
99-year-old woman rescued while attempting to climb Mt. Fuji
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Japanese Coo-Che becomes a viral sensation, and everyone wants a taste
Eight great words for talking about summer in Japan in Japanese
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Starbucks Japan’s Lucky Bag #3: A fukubukuro to end all fukubukuro
Starbucks Japan unveils new Holiday goods for 2024
Starbucks Japan releases exclusive new pyjama drink and goods in collaboration with Gelato Pique
Starbucks Japan’s Lucky Bag #2: Is it as good as the first fukubukuro?
Starbucks Japan’s New Year’s lucky bag: One of the rarest fukubukuro of 2024
Comparing two Starbucks fukubukuro shows just how different lucky bags can be
Starbucks Reserve Roastery Tokyo releases exclusive Christmas goods in Japan
Starbucks x Peanuts collaboration brings Joe Kind Snoopy to Japan with exclusive drinks and goods
Starbucks Japan reveals new sakura drinkware collection, inspired by cherry blossoms in the sun
Starbucks Japan unveils new limited-edition drinkware and goods for spring
Starbucks Japan unveils final sakura collection for hanami season 2024
Starbucks Japan lucky bag is the most hard-to-get fukubukuro of the New Year
Christmas arrives at Starbucks in Japan with new festive Frappuccino and drinkware
Starbucks Japan’s new sakura collection arrives in stores for hanami season 2024