
Six magical girls from the fifth arc of the anime franchise pair off with Sanrio partners.
Friendship is a common theme in Sanrio characters’ backstories and personalities, and the many partnerships that Hello Kitty and crew have formed over the years with other brands prove their willingness to become pals with just about anyone. For example, Sanrio recently kicked off a collaboration with shonen anime series Jujustu Kaisen, and now they’ve announced a team up with smash-hit shojo franchise PreCure!
Specifically, Sanrio is crossing over with Yes! PreCure 5 GoGo!, the second season of Yes! PreCure 5, the fifth PreCure anime TV series arc, which aired in 2008.
With its bright and shiny optimism, Precure is often at the opposite end of the tonal spectrum from the edgy and macabre Jujustu Kaisen, but both Sanrio collaborations work in a similar way, with one Sanrio character teaming up with one Cure for the new merch collection, and each incorporating design cues from the other into their outfit. The pairings are My Melody/Cure Dream…
…Hello Kitty/Cure Rouge…
…Pompompurin/Cure Lemonade…
…Cinnamoroll/Cure Mint…
…Tuxedo Sam/Cure Aqua…
…and Kuromi/Milky Rose.
▼ Given that Milky Rose’s secret identity is an ordinary school girl named Kurumi, it’s no surprise that she teams up with Kuromi.
The above-pictured plushies (priced at 3,696 yen [US$25]) are officially called “mascot holders.” At about 20 centimeters (7.9 inches) in height they’re big enough to be stand-alone decorations, but they also have chain straps so you can attach them to a bag for on-the-go cuteness. If you want something just as bright and colorful, but less bulky, there’s also a bag charm (1,496 yen) for each pair, with a ribbon in their image color, sparkly beads, and illustrated acrylic hearts.
Can’t choose just one pair? You can get them all assembled together on a reusable eco shopping bag (2,497 yen) and comb/mirror set (990 yen), both of which can slip inside cases styled after the Cures’ CureMo flip phone-style transformation items.
▼ The same illustrations are also featured on zipper and drawstring pouches, plus a frilly tote (2,200, 990, and 2,794 yen, respectively).
If you’re feeling lucky, compact charms (880 yen) and mini acrylic character standees (693 yen) are offered on a random blind-buy/gacha basis.
And, as is practically a part of Japanese commercial law regarding anime merchandise, a clear file set is on offer, including both A4 and A5-size files for 550 yen.
The entire lineup goes on sale November 21 at Sanrio store physical locations and through the Sanrio online shop.
Related: Sanrio online shop
Source: PR Times, Sanrio
Top image: Sanrio
Insert images: PR Times, Sanrio
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!













Adult magical girl anime series Power of Hope: PreCure opening cafe in Tokyo【Photos】
For-adults PreCure novels get re-release for grown-up fans of magical girl anime series
Magical girl anime PreCure! has its own themed hotel rooms in Japan
Every PreCure magical girl ever now appearing on awesome anime digital mural in Tokyo【Pics, vid】
For-adults PreCure anime could be on the way this year, trademark filing suggests
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Over 1,400 cities in Japan see foreign population rise, total populations drop in new statistics
Wagyu ramen for foreign tourists appears in Kabukicho, with a very high price tag
Stray cats almost became classified as an invasive species in Japan but the change was overturned
7-Eleven Japan adds new doughnut-like tonkotsu ramen fried chicken to its hot food section
Japan’s new beer glass is designed to force you to drink…water [Video]
Starbucks Japan unveils new Kyoho grape drinks for a taste that’s quintessentially Japanese
Did you know? Only one Beard Papa’s in all of eastern Japan sells soft serve in a cream puff
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
7-Eleven Japan rethinks convenience store drinks with new Grilled Corn Chilled Soup Smoothie
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Children’s anime PreCure features magical girl actually giving birth to a child in series finale
McDonald’s Japan has Precure anime magical girl Happy Meal toys, and they’re Wonderful!【Photos】
Pretty Cure’s latest movie clip stars 55 sparkly magical girls from the anime franchise【Video】
4-year old wows Twitter with perfect pixel portrayals of Pretty Cure anime magical girls
We use makeup from Japanese kids’ anime Tropical-Rouge! PreCure on our adult faces【Photos】
Adult PreCure fans learn anime game for little girls can be emotionally devastating for grown-ups
Sanrio brings some smiles to Evangelion with new collaboration merch line【Photos】
Hello Kitty and Sanrio friends team up with Spy x Family for adorable merch and popup shop【Pics】
New service lets you get calls from anime magical girls to say goodnight and that they love you
Sanrio teams up with murder reincarnation anime Oshi no Ko for adorable new merch line
Athletic otaku runs marathon in impressive time while cosplaying as anime magical girl 【Photos】
Sanrio characters join forces with your favorite Japanese snack mascots as prizes at Family Mart
Dark and edgy Jujustu Kaisen teams up with bright and cheery Sanrio for new merch line【Pics】
The Sailor Scouts and their Sanrio sidekicks are finally here with adorable new collectable goods
Sailor Moon’s Senshi team up with Hello Kitty and Sanrio for pajama party crossover merch line