
The bar was set very low, but we still managed to clear this pointless game of limbo.
Village Vanguard is a Japanese chain that sells not only books, but all manner of wacky, weird, and wonderful lifestyle and entertainment goods. Each store is typically chock full of stuff from ceiling to floor, and it makes for a great place to get [gag] souvenirs during your trip to Japan.
This New Year’s, Village Vanguard kindly sent our editorial team its “Blue Lucky Bag” for 3,850 yen (US$24.50). Our Japanese-language writer Ahiruneko was tasked with opening and sharing its contents this year.
▼ The theme of the chain’s lucky bags is “Sorry for stealing your first laugh of the new year!”
Ahiruneko removed the contents a bit cautiously because, well, you never know what you’re going to get in a Village Vanguard lucky bag. Here are this year’s full contents, which we’ll go over one by one below.
This Othello cushion was the biggest item by far. The whole cushion was designed to serve as a game board.
While the cushion’s size was decent, its fatal flaw was that the Othello game pieces, or disks, didn’t stick to the surface at all. Even the slightest movement toppled the pieces from the “board.” The developers could have made such a simple tweak, like affixing the pieces with Velcro or something, while designing it, but no…
▼ A full game board
Next up was a giant ear. Yup, just a giant, attachable ear with no other practical purpose than if you were to star as an extra in a film featuring non-human characters.
▼ Or perhaps, a funny gag if someone were to ask you, “Lend me your ear!”
Continuing along, the shock roulette game was a bit…shocking. It was a puzzling contraption that doesn’t need batteries, but if you stick your fingers in the six little cubbies and press the central button, one out of six of them would receive a tiny shock.
Maybe it could be useful as a new, higher stakes version of rock-paper-scissors to use when making decisions…?
Ahiruneko stuck his finger in one cubby hole and pressed the button but felt nothing.
He kept trying until he felt something. It wasn’t so much of a shock, though, as it was a was feeling of…air pressure? It didn’t not hurt and was actually a little bit scary. However, take this with a grain of salt because our team of writers is known for enduring some physical discomfort in the name of unhinged journalism.
Moving on, he turned his attention next to the long glasses straw. It was a drinking straw that formed the rims of a pair of fake glasses, meaning whatever liquid you’re drinking would travel around your eyes before reaching your mouth.
The product probably wasn’t intended for energy drinks…but that’s what Ahiruneko decided to to drink during his test run.
One end of the straw snaked from his can all the way around his eyes and into his mouth.
He took a massive sip and felt the liquid start to swirl around his eyes.
Let’s just say that the jury’s still out on whether this or that time he used a hard-to-drink-from beer glass was a less enjoyable experience.
This particular lucky bag seemed to have a theme, as the next item was also drinking-related. Ahiruneko was now the very–questionably–proud owner of a drinking helmet. Maybe it was because of his age, but he was less and less thrilled about each new item now.
He grabbed the can of Red Bull from before and stuck it in the helmet’s cup holder.
Then he grabbed the other end of the straw and began to drink.
Needless to say…
…the experience was solidly…
…underwhelming.
Sigh. Maybe he could use the helmet to down two drinks before the next time his doctor orders him to take a urine test.
Last but not least, the theme continued with this simple drinking game for a group of friends. You spin the spinner and follow whatever directions are written where it lands.
He gave it a whirl himself.
▼ “You take one shot.”
▼ “One shot,” under Ahiruneko’s current definition
Ahiruneko feels a little bad saying this since Village Vanguard went out of its way to send us a lucky bag, but at the end of the day, the contents were all completely unnecessary and useless junk.
Oh well–at least he can now keep an ear out for more exciting and practical lucky bag reveals around the office.
Reference: Village Vanguard
All images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]



























How much trash is in Village Vanguard’s 2022 Lucky Bags? We bought 7 to find out
Does the 2023 Village Vanguard Lucky Bag satisfy our need for useless junk? Let’s find out!
【Lucky Bag Roundup 2018】Celebrate the Year of the Dog with Village Vanguard’s “Cat Lucky Bag 2”
Village Vanguard’s “dangerous” lucky bag promises thrilling highs and miserable lows
Is Village Vanguard Outlet’s 2023 lucky bag filled with 60,000 yen worth of trash or treasure?
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
KFC Japan opens a Christmas restaurant in Tokyo…but why???
A Japanese dating app matched our bachelorette with a Buddhist monk, and she learned some things
Starbucks Japan releases new zodiac chilled cup drink for 2026
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Is this the most relaxing Starbucks in Japan?
Muscly Japanese men fill stock photo site with hilarious poses in unusual settings
How to get your money’s worth at an all-you-can-eat crepe challenge in Japan
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Japanese woman mistaken for bear
Return of Totoro sequel short anime announced for Ghibli Park
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
More Shinkansen trains being added to Japan’s “golden route” to meet traveler demand
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Great deals on edible scorpions and more at Village Vanguard this holiday season!
Starbucks Japan’s Lucky Bag #3: A fukubukuro surprise we weren’t expecting
Starbucks Japan saves the best for last in our fukubukuro lucky bag haul
【Lucky Bag Roundup 2018】Akihabara Junk Shop Lucky Bags: Now with less junk!
Starbucks Japan lucky bag is the most hard-to-get fukubukuro of the New Year
The One Piece Mos Burger lucky bag basically gives you exclusive anime merch for free
What’s in Starbucks Japan’s fukubukuro lucky bag for 2025?
Let’s go open a Lego Japan lucky bag…o
2024’s Pokémon Center Lucky Bag may have been the hardest to get, but also the most worthwhile
Animate Akihabara releases a lucky bag for the first time in years, and it’s amazing
There’s an official PlayStation lucky bag, but what’s inside?【Photos】
Japan’s Poop Lucky Bag is a sack of crap, but is it the good kind?
Pokémon fans aren’t happy with the Mister Donut fukubukuro lucky bag for 2025
Starbucks Japan lucky bag showdown! We snag three fukubukuro, but are they all the same?【Pics】
Godzilla Store crushes New Year with king of the 2020 fukubukuro lucky bags
Mr. Sato goes back to the junk shops of Akihabara, where the real lucky bag action is
Leave a Reply