Organizers find a way to let vision-impaired kids express their opinion of which of the adorable characters best represents Japan.
2020 Olympics (Page 4)
These six mascots take their inspiration from sakura cherry blossoms, shrines, and Japanese fairy tales.
Chairman singles out two aspects of Japanese traditional culture that people of other nations “wouldn’t understand.”
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There hasn’t been a lot of love for the 2020 Tokyo Olympics’ logo, which was officially unveiled by the event’s Organising Committee at the tail-end of July. Almost immediately after getting their first eyeful of it, many in Japan called it unappealing and confusing, and just a few days later some were calling it plagiarized.
In other words, not too many people were looking forward to seeing the emblem plastered all over the city during the Games, as well as the years leading up to them. The good news for the logo’s detractors is that they probably won’t have to, as the organizers of the Tokyo Olympics seem ready to officially withdraw the design for their promotion.
It’s been a rocky debut for the 2020 Tokyo Olympics official logo. First, it elicited mixed reactions as to whether its somewhat obtuse aesthetics really conveyed the noble sentiments it was aiming for. Then came the allegations that the logo was plagiarized from the emblem of a Belgian theater.
But let’s set aside the issue of whether or not the design is a copy or not and ask another artistic question: Is the Tokyo Olympics logo actually an adorably stylized bird?
Last Friday the logo was revealed for Tokyo’s 2020 Olympic and Paralympic Games. It was received with mixed reviews, with many of the opinion that the aesthetic thought that went into the logo wasn’t quite as deep as the message behind it.
As if there wasn’t already enough debate about the execution of the logo design itself, now there are rumors that the design could possibly be a plagiarization of the work of French designer Oliver Debie.
Back before Tokyo was selected as the host of the 2020 Olympics and Paralympics, the organizing committee started putting up posters around the capital touting its status as a candidate city. The logo was a circle of cherry blossoms using four of the five colors of the Olympic rings (with purple substituting for black).
You could say it was a clichéd choice, but on the other hand, it’d be hard to come up with a symbol more instantly associated with Japan than the sakura. Mt. Fuji, maybe, but it isn’t in Tokyo, and a piece of sushi would look more like a promotion for a restaurant than a sporting competition.
But perhaps because the cherry blossoms bloom in spring and Tokyo is hosting the Summer Games, the sakura ring isn’t going to be used for the actual 2020 Olympics and Paralympics themselves. Instead, Japan’s Olympic Committee recently came up with two new logos. In the eyes of some people in Japan, however, even though the designs embody a deep message, they’re lacking in aesthetic sense.
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