(Page 10) Tag: fukubukuro | SoraNews24 -Japan News-

fukubukuro (Page 10)

We buy a $45 Lucky Bag from posh chocolatiers Godiva so you don’t have to

Fran W
Jan 3, 2015
Tweet

New Year in Japan means family time, food with very specific meanings, and of course shopping. And one of our favourite things about this time of year is the opportunity to buy Lucky Bags (fukubukuro). As the name implies, these are bags containing a lucky dip of items from your store of choice – so you don’t know what loot you’ve got until after you’ve parted with your cash.

Sometimes, you can hit the jackpot with fukubukuro – last year, for example, our very own Mr. Sato was ecstatic to get his hands on a MacBook Air. But here at RocketNews24 we like our tech to come with a side order of luxury chocolate, so when we heard that upmarket chocolatier Godiva were selling Lucky Bags for 5,400 yen (US$45), we sent our reporter P.K. Sanjun down to buy one. Here’s what he got!

Cara Clegg
Jan 2, 2015

Happy New Year! At the start of the new year in Japan many stores release fukubukuro, or lucky bags, where you can get a selection of goodies for less than they usually retail for, as well as limited edition items. People rush around the stores picking up fukubukuro from all their favourite brands, but often the items inside are a secret. We’re here to reveal some of them so you can make an informed decision on which to go for.

Here we have Starbucks Coffee’s offering, which sells for 3,500 yen (US$29). Read on to find out what’s inside!

Master Blaster
Dec 31, 2014

The New Year season is often a peak shopping time in Japan, and as such stores pull out the big guns in what are known as fukubukuro (lucky bags). These are bags full of the merchandise a particular shop peddles. Sometimes it’s random which means you could end up with a laptop for fifty bucks, other times the contents are known but you can still get a decent deal on a bulk purchase. And sometimes, in the name of publicity, shops will throw in some unusual item or offer remarkably great deals to celebrate the new year.

It appears the winner for 2015 will be Keisei Department Store who are offering what must be a very large fukubukuro containing a two-meter-tall functional robot suit!

Joan Coello
Jan 14, 2014

Buying a fukubukuro (lucky bag) is one of the most anticipated thrills during New Year’s in Japan. Although what’s in the bag is a mystery until you’ve paid for it, the goods in the bag are usually worth more than the price you pay for the fukubukuro, so most of the time it is indeed a “lucky” buy.

Depending on your luck, you might not get something you desperately want or need in the bag, but even that wouldn’t dampen your day as much as what this Japanese Twitter user found in her slightly “unlucky” My Melody fukubukuro.

Master Blaster
Jan 2, 2014

A New Year’s Tradition in Japan is the fukubukuro (lucky bag) sold in most businesses in the country. Basically it’s a bag full of merchandise sold at a fixed price, but the catch is you don’t know what’s inside. For example, last your our reporter waited eight days to get an Apple fukurobuko only to get some measly accessories, while the guy in line behind him scored a MacBook Air (don’t worry the story had a happy ending, and this year turned out a lot better).

This year our food reporter Kuzo got a Starbucks lucky bag in hopes of some high quality coffee and related gear. Did fortune smile on him? Let’s find out.

Philip Kendall
Jan 2, 2014

It’s January 2 here in Japan, and for most major stores and savvy consumers alike, that can mean only one thing: fukubukuro! Literally meaning “lucky bag”, fukubukuro give stores a chance to bundle items together – some great, some not so great – to sell off at a massively discounted rate and make room for incoming stock. The catch? Customers have no idea what they’re buying until after they’ve handed over their cash. Usually, though, they get far more than what they pay for.

For larger companies like Apple, lucky bags are also a great opportunity to drum up a little additional publicity and get people lining up outside their stores hoping for the chance to buy one. Ever the Mac and iPhone fan, our reporter extraordinaire Mr. Sato was there to grab some swag for himself.

Michelle Lynn Dinh
Jan 11, 2013

Our reporter, Mr. Tashiro, is a man of great patience. He waited in front of the Shibuya Apple Store from December 25th until January 2nd in order to be the first one in line to purchase the 2013 Apple fukubukoro. Also known as “lucky bags”, fukubukuro are bags filled with mystery items that are sold at a fixed price at the beginning of each year. It’s a clever way for stores to get rid of excess merchandise, but if you’re one of the lucky ones, you’ll score a great deal on items that far exceed the price you paid.

Hoping to score a MacBook Air for 33,000 yen (US $377 and the price of this year’s Apple fukubukoro), Mr. Tashiro spent eight freezing days in front of the Apple store and gave up his Christmas and New Year’s for a chance to snag a grand prize lucky bag.

Philip Kendall
Jan 8, 2013

Fukubukuro, lit. “lucky bag”, are a wonderful way for stores to shift merchandise at the start of the year, not unlike western stores’ New Year’s sales but with far more mystery and intrigue involved. Shoppers take a gamble when they purchase these gift bags as they are completely sealed and their contents unlisted, and they don’t always contain products that we desperately need, but fukubukuro usually contain items whose cash value far exceeds the bag’s asking price.

So when our reporter Kuzo heard that the fast food chain and home of 30-patty cheeseburgers Lotteria was offering up special collaborative Evangelion bags for just 2,000 yen each, he powered down his Wii U, stepped out into the sunlight and sprinted – well, sort of jogged while wheezing quietly – to his nearest store to grab one for himself.

Was it worth the US$22 purchase, or was Kuzo lumbered with a cooking-oil-scented bag of tat? Find out after the jump.