localization
Evangelion’s original English scriptwriter has some harsh words for people complaining about translation choices, but also a pretty good point.
The original audiences get eye-squinching, skin-prickling images of horror. Japan gets a poster befitting a zany comedy.
It’s time for more misadventures in the land of cinematic localization as the movie Virgin Mountain gets promoted in Japan.
As one of the most celebrated directors of modern cinema, movie fans across Japan are no doubt looking forward to Ron Howard’s upcoming epic, The Battle with the White Whale.
Wait, what?
As further proof that cats rule the Internet and humanity at large, the relaxed, mostly goal-less mobile app time waster, Neko Atsume—which tasks players with simply collecting a bunch of cartoon cats and kind of just watching them do stuff—proved a massive success in Japan despite a distinctive lack of explosions, destruction and, er, constantly running from left to right that are the typical hallmark of successful mobile games.
In fact, the game is so popular among cat lovers (read: everyone) that the Japanese version of the game began trending abroad, even though the large majority of fans surely had to resort to Internet guides to make any sense of the Japanese kanji plastered all over the in-game menus and inventory.
Said fans were in for a great surprise, though, when last week, developer Hit-Point updated the game with full English support thanks to renowned localization agency 8-4. We had a chance to sit down with the 8-4 team and chat about the behind-the-scenes work that went into localizing the app for an English speaking audience.
The last few years especially have seen a notable increase in the number of western-developed narrative-driven video games. Notable entries include Telltale Games’ The Walking Dead, The Wolf Among Us, and of course Game of Thrones, which deliver their respective stories in downloadable chunks once every few months, leaving players itching to play the next episode and find out what happens.
Telltale pretty much cornered the market on this genre until French development studio DONTNOD Entertainment released the absolutely captivating five-part supernatural high school story game Life Is Strange. The game has been a surprise hit, selling over a million copies to date, with players falling in love with the endearingly complex characters, time-travelling mechanics, mellow game atmosphere, and killer soundtrack. In fact, the game has done so well for itself that publishers Square Enix have decided it’s time Japan got a piece of the photo-snapping, heavy decision-making, time-rewinding fun for themselves. Yep, Life is Strange is being released in Japan, and it’s getting an entirely new Japanese voice cast, too!
Check out the reveal trailer to hear Max, Chloe and the rest of the characters speaking Nihongo!
If you’re an anime purist, you’ve probably watched at least one title with a localization choice that rubbed you the wrong way. Maybe you were irked by Sailor Moon’s Usagi being called “meatball head” on American T.V. instead of “dango/dumpling head.” More recently, you might have wondered why Doraemon’s central family ditched all their chopsticks and now eat their Japanese food with forks in their U.S. appearances.
But localization runs in the other direction, too, and it’s just come to light that Pixar has altered part of the artwork in several scenes of Inside Out solely for the film’s Japanese release.
While the Ace Attorney games take place in an urban Japanese city, for the European and North American games, they take place in Los Angeles. Although the games have gotten their fair share of ribbing for this decision, game localizer Janet Hsu posted a blog entry about some of the decisions behind this change, as well as the alternate-universe version of Los Angeles that makes this possible.











Man arrested in Japan after leaving car in coin parking lot for six years, racking up three-million-yen bill
New Family Mart cinema opens inside Japanese airport
Japan law lets you claim reward for finding lost property, man may have scammed it over 60 times
Swapping seats on Japan’s bullet trains is not allowed, Shinkansen operator says
Cup Noodle maker Nissin teams up with thick-broth ramen chain for instant ramen rice[Taste test]
Japan has omurice chocolate, and the weirdest thing isn’t how it tastes
Hunter x Hunter teams up with Shimamura clothing chain for clothing and more treasures galore
All Tokyo public high schools abolish rules forcing students to dye non-black hair, underwear color regs
Pokémon and 158-year-old Kyoto sweets shop team up for Pokémon wagashi confectionery line【Pics】
Nintendo and Lego team up for an awesomely accurate the Lego Game Boy kit【Photos】
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Family Mart releases huge range of cute sweets for Cat Day in Japan
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Japan has omurice chocolate, and the weirdest thing isn’t how it tastes
Hunter x Hunter teams up with Shimamura clothing chain for clothing and more treasures galore
All Tokyo public high schools abolish rules forcing students to dye non-black hair, underwear color regs
Pokémon and 158-year-old Kyoto sweets shop team up for Pokémon wagashi confectionery line【Pics】
Nintendo and Lego team up for an awesomely accurate the Lego Game Boy kit【Photos】
Who wins in a battle of McDonald’s and Komeda Coffee’s chicken tatsuta burgers?【Taste test】
McDonald’s releases an Oreo and Spam burger for a very limited time
How to use Japan’s new self-checkout supermarket carts
We visit the world’s largest Starbucks: The Starbucks Reserve Roastery Shanghai【Pictures & Video】
Sailor Moon Sanrio partnership adds pairings for Sailor Starlights in new crossover merch line【Pics】
Japanese teen calls cops on man she thinks is holding a knife, turns out he just has old tech