localization
Evangelion’s original English scriptwriter has some harsh words for people complaining about translation choices, but also a pretty good point.
The original audiences get eye-squinching, skin-prickling images of horror. Japan gets a poster befitting a zany comedy.
It’s time for more misadventures in the land of cinematic localization as the movie Virgin Mountain gets promoted in Japan.
As one of the most celebrated directors of modern cinema, movie fans across Japan are no doubt looking forward to Ron Howard’s upcoming epic, The Battle with the White Whale.
Wait, what?
As further proof that cats rule the Internet and humanity at large, the relaxed, mostly goal-less mobile app time waster, Neko Atsume—which tasks players with simply collecting a bunch of cartoon cats and kind of just watching them do stuff—proved a massive success in Japan despite a distinctive lack of explosions, destruction and, er, constantly running from left to right that are the typical hallmark of successful mobile games.
In fact, the game is so popular among cat lovers (read: everyone) that the Japanese version of the game began trending abroad, even though the large majority of fans surely had to resort to Internet guides to make any sense of the Japanese kanji plastered all over the in-game menus and inventory.
Said fans were in for a great surprise, though, when last week, developer Hit-Point updated the game with full English support thanks to renowned localization agency 8-4. We had a chance to sit down with the 8-4 team and chat about the behind-the-scenes work that went into localizing the app for an English speaking audience.
The last few years especially have seen a notable increase in the number of western-developed narrative-driven video games. Notable entries include Telltale Games’ The Walking Dead, The Wolf Among Us, and of course Game of Thrones, which deliver their respective stories in downloadable chunks once every few months, leaving players itching to play the next episode and find out what happens.
Telltale pretty much cornered the market on this genre until French development studio DONTNOD Entertainment released the absolutely captivating five-part supernatural high school story game Life Is Strange. The game has been a surprise hit, selling over a million copies to date, with players falling in love with the endearingly complex characters, time-travelling mechanics, mellow game atmosphere, and killer soundtrack. In fact, the game has done so well for itself that publishers Square Enix have decided it’s time Japan got a piece of the photo-snapping, heavy decision-making, time-rewinding fun for themselves. Yep, Life is Strange is being released in Japan, and it’s getting an entirely new Japanese voice cast, too!
Check out the reveal trailer to hear Max, Chloe and the rest of the characters speaking Nihongo!
If you’re an anime purist, you’ve probably watched at least one title with a localization choice that rubbed you the wrong way. Maybe you were irked by Sailor Moon’s Usagi being called “meatball head” on American T.V. instead of “dango/dumpling head.” More recently, you might have wondered why Doraemon’s central family ditched all their chopsticks and now eat their Japanese food with forks in their U.S. appearances.
But localization runs in the other direction, too, and it’s just come to light that Pixar has altered part of the artwork in several scenes of Inside Out solely for the film’s Japanese release.
While the Ace Attorney games take place in an urban Japanese city, for the European and North American games, they take place in Los Angeles. Although the games have gotten their fair share of ribbing for this decision, game localizer Janet Hsu posted a blog entry about some of the decisions behind this change, as well as the alternate-universe version of Los Angeles that makes this possible.











New Japanese menstrual product seeks to help women spot unidentified iron deficiencies
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
7 great places to see Mt. Fuji from without having to climb it
Dragon Quest Burgers and Slime drinks are coming to McDonald’s Japan【Video】
More people in Japan quit sending New Year’s cards and many have started to regret it
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
Japanese shiitake mushroom snacks from Don Quijote, created for people who don’t like mushrooms
We went to Shibuya’s swanky Saunas to sweat away all of our troubles
Bontan Ame: the candy that survived 100 years of leaks, bombings, censorship, and floods
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
Japanese shiitake mushroom snacks from Don Quijote, created for people who don’t like mushrooms
We went to Shibuya’s swanky Saunas to sweat away all of our troubles
Bontan Ame: the candy that survived 100 years of leaks, bombings, censorship, and floods
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
Chiko the one-year-old beagle saves Buddhist priest from bear mauling
Large amount of supposed human organs left in Osaka marketplace
Shrimp Tail cafes open in Japan, love of cuteness recommended, eating shrimp tails not required
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
Family Mart opens first clothing store in Tokyo
Mr. Sato accosts award-winning actor Hideaki Ito【Interview】
Kyoto Station breakfast cafe is a hidden gem that tourists are yet to discover