low-budget
Go Hatori tests the limits of his wallet by visiting Cambodia’s Angkor Wat via Thailand over three nights and four days.
Swedish furniture giant IKEA has never been short of creative ideas, be they for furniture or campaigns to catch our attention. IKEA Singapore previously featured the element of cosplay in their advertising, demonstrating their ability to transform a cosplayer’s cluttered mess into an organized, stylish room with their storage systems.
This time, their Malaysian counterparts have incorporated elements of cosplay into one of their marketing stints, and on top of that, they have encouraged their shoppers to join in. They’ve brought low-budget cosplay to a new light – cosplaying as IKEA products!