Mercedes-Benz
We’re not even halfway through summer here in Japan yet, and already we’ve seen a number of strange collaboration combinations, including barley and eel soda and soft-serve sushi.
This time we’d like to introduce another curious combination, in the form of a new Mercedes-Benz x Ice Monster shop that recently popped up in Roppongi, Tokyo. But what do luxury car makers know about making the perfect frozen ice treat? Our ever-popular reporter Mr. Sato heads out to investigate.
Remember back in May this year when Mercedes-Benz teamed up with Nintendo to create an unusual little ad for the new Mercedes-Benz GLA? Featuring none other than Nintendo’s Super Mario behind the wheel of the sleek SUV, the commercial became quite the hit, with media and news outlets all over the world reporting on it.
Well, as it happens, it wasn’t just YouTube users the commercial was appealing to: Mercedes-Benz Japan has recently announced that it has seen a marked increase in visitors to its showrooms and demand for the car driven by this muscular Mario was far higher than expected.
Isn’t it a little weird that whenever Princess Peach gets kidnapped, and ostensibly needs to be rescued as soon as possible, Mario literally runs off to save her? Why is it that when time is of the essence, Nintendo’s greatest hero insists on doing the job on foot? After all, it’s not like he can’t drive, since there are now eight titles in the Mario Kart racing series.
Really, it’s about time Mario got himself some motorized transportation, and a star of his caliber needs a suitably prestigious ride. Something like a new Mercedes-Benz GLA, perhaps.
Mercedes-Benz seems to be pulling out all the stops to advertise their 2013 model of A-Class car, the A 180. In fact they have created a six-minute animated feature starring the A 180, in a rollicking race for the ultimate prize titled Next A Class.
Luckily, I grew up in the era of advertisements thinly veiled as cartoons. All the Noids or Cavity Creeps in the world couldn’t sway my purchasing preferences. Years of Chester Cheetah and Fido Dido have hardened my mind to the subliminal messages animations can carry.
So although this anime short was well made and entertaining, it in no way swayed my opinion of this sleek new A 180 that perfectly combines the high performance of a sports car with the economic sensibility of a compact.
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