If you’ve been living under a rock for the past year or two, you might have missed a significant change taking place in Japanese popular culture. What are we talking about? Why, adorable collectible monster franchise Youkai Watch, of course! The Youkai Watch series, which comprises manga, anime and video games has been steadily and skilfully easing itself onto the comfy throne once monopolized by Pokémon. Kids are going crazy for it, adults are being driven crazy over it, and poor old Pikachu and pals are being seriously left in the dust. Now, Youkai Watch has pulled off another victory over Pokémon by stealing its role as McDonald’s go-to calendar star.
Pokemon (Page 62)
The culinary custom of bento, boxed lunches, goes back for generation in Japan. What’s a little less clear, though, is how long people have been dressing up their bentos to look like cute characters.
We’re sure some creative people with both artistic and culinary talents have been making character bentos, or chara-bens, for a long time. But recently, media coverage of chara-bens has gotten intense, and it’s inspiring a wave of newcomers to try their hand at making one for the first time.
But you know the saying, “The third time’s the charm?” People say that because you’re likely to screw things up the first two times, as this collection of first-try bentos shows.
In Japan, when you start hearing about Christmas cake promotions, it also means you have to start thinking about New Year’s osechi food as well. Osechi consists of different traditional foods typically prepared for New Year’s to wish for luck in the coming year and are usually items that keep well so that you can have the pre-cooked foods throughout the New Year’s holidays without having to do much cooking during that time. You can, of course, choose to keep it simple and simply buy just a few of the key items like datemaki (sweet rolled omelette) and kuromame (black soy beans) at the supermarket, or go all out on a luxury osechi set from a famous restaurant or department store. Well, this year, it looks like a Pokémon osechi set is also an option, and it even comes in a unique container in a shape that fans will find quite familiar — a Poké Ball!
One month before the commercial release of ‘Omega Ruby’ and ‘Alpha Sapphire’, The Pokémon Company has announced demo versions – available next week!
To get your hands on that demo, you’ll need a special code – and depending on where you live, your options for getting hold of one are a little different. Join us after the jump to find out more!
Back in the summer, we spent a day chasing Pikachus around Yokohama as part of the amazing, multi-day Pokémon event held in the bayside city. The smile it put on our faces still hasn’t completely faded, but that year’s supply of cuteness came with a price. While we were there we got a hug from one of the Pocket Monster ambassadors, and we now know only too well just how fluffy a Pikachu is.
It’s thrown our whole baseline off for what constitutes cozy and comfy. Compared to a soft Pikachu coat, our blankets now feel like burlap, and it’s been keeping us up at night. Thankfully, there might be a solution, in the form of this awesome Pikachu bed.
No one really minds when the creators of movies and TV disregard the laws of the universe a little in the name of producing quality entertainment. Would the space battles in Star Wars have been anywhere near as fun if they had all taken place in complete silence due to the lack of air required to carry sound waves? Not a chance. Does anyone really mind that a lit cigarette doesn’t actually produce enough heat to ignite a puddle of gasoline if it results in those epic, “casually walks away from burning building” shots in action movies? Not in the slightest.
But sometimes such use of artistic licence can slip by entirely unnoticed, and it takes someone to point out a few key facts before the reality of the situation hits home. Case in point: Ash from hit anime series Pokémon seemingly possesses super-human strength, and is able to carry pokémon that weigh vastly more than he does without even breaking a sweat.
Since the release of Pokémon X and Y a year ago, players in Japan were enamored by the comely pokémon breeder Tsuzumi. Her sparkling brown eyes, bright smile, and huge bucket of what appears to be crap had melted the hearts of many an aspiring pokémon master.
However, in an appearance in the anime version of Pokémon: XY Tsuzumi seems to have undergone an evolution of sorts. If the Twitter users who pointed this out are correct I’d have to tip my hat to the producers for adding a gritty touch of reality to an otherwise out-there plot.
A few days ago, we took a moment to appreciate the amazing combination of Japanese digital entertainment and traditional clothing in the form of the Super Mario kimono. The platforming hero isn’t the only Nintendo character being reimagined along classical Japanese artistic principles, though, as now the creatures of Pokémon have been reborn as hanafuda playing cards, resulting in adorably old-school designs appearing on fans, towels, tea cups, and more.
There is no one – we repeat, no one – who has called themselves a Pokemon fan and hasn’t wished they could have their own Pikachu; his cute quotient is just too high. Well, Pocket Monster devotees, you’re in luck, because this 1/1 scale Pikachu plush is the closest you’re ever going to come to actually catching the franchise’s most popular character. BEAMS, the creators of almost-real-life-Pikachu, have even made him true-to-weight. Coming in at a hefty 6 kg (13 lbs), this cuddly Pikachu weighs more than the average cat!
A newly uncovered patent filed by The Pokémon Company, the branch of Nintendo responsible for the fantastically popular pocket monster franchise, hints that a new handheld device which brings Pokémon-style battles and contactless technology together may be in the works.
Nintendo announced during the “Monthly Famitsu feat. Pokémon Special” live-streamed program that an action/fighting game titled Pokkén Tournament (Pokkén being a pun on the words Pokémon and ‘fist’) will be released for Japanese arcades in 2015. Bandai Namco Games is collaborating on the development of the project.
Pokémon is a long-running global megalith: a multi-platform media franchise like no other. Millions of kids grew up watching the anime, wearing the T-shirt, and of course playing the games. Here in Japan, Pokémon characters are everywhere – and none more so than Pikachu. Go to the mall and there’s a giant fluffy Pikachu to meet and cuddle. At school lunch, chances are a bunch of kids’ mums have made their onigiri into Pikachu’s face for them. And a whole city was recently invaded by scores of our favourite yellow friend for an entire Pikachu festival.
There’s a new kid on the “collect-all-the-monsters” block, though, and it looks to be pushing Pokémon by the wayside. Yo-kai Watch hasn’t been released internationally yet, but in Japan the 3DS game, anime and its characters have quickly gained a ubiquitous popularity that looks like it could even overtake Pokémon. Have Pikachu and friends really had their day? Or is Yo-kai Watch merely a flash in the pan?
It’s been about a week since we first saw the commercial for the Pikachu Tairyou Hassei Chu (“An Outbreak of Pikachus”) Pokémon event going on this month in Yokohama. And while fans are no doubt looking forward to the projection mapping show and Pikachu Café, the real draw is the promised 1,000 Pikachu that will be on hand to greet visitors to the city’s Minato Mirai bayside district.
While we’re still a few days away from the official start of the festivities, the loveable pocket monsters have already started showing up, as shown in these surreally cute photos of the assembled Pokémon hospitality corps.
We recently paid a visit to the Pikachu Café in Roppongi, where we dined on, among other dishes, a hamburger shaped like the electrically charged Pokémon mascot. But while we found ourselves craving seconds, we weren’t sure we felt like waiting in the restaurant’s long line again.
So instead, we decided to make our own Pikachu Burger by reverse engineering and remixing what we ate in Roppongi, and today we’re sharing our recipe with you. So join us after the break for this easy recipe and a step-by-step guide to building your own pika-tastic burgers!
Every summer, there are certain pests you can expect the country to become briefly inundated with. First come the mosquitos that lay their eggs in the puddles of water that form during the rainy season. Next up, the whining cicadas that serve as an aural reminder of midsummer, whether you want one or not. And last, the jellyfish, buzzkills of the animal kingdom who show up at the beach and deliver their joyless message of “Everyone out of the water!” by stinging swimmers.
But this year, there’s finally some good news, as the city of Yokohama is about to be overrun by Pikachus!
Back in the day, Pikachu was just the best. He was cute, bold and dangerous all at the same time, had a cute voice and said nothing but his own name. People the world over loved him. Then Pokemon got like 5,000 other collectible monsters and Pikachu kind of took a backseat to the cooler new kids in class.
For a while, Pikachu clung to his fame like an aging Hollywood star exhibiting a little too much potbelly and affinity for sub sandwiches, but now, like a DJ part-timing as a kid’s birthday party clown, he’s stooped to new lows – showing up for any random appearance with five to ten audience members and the promise of some Tauros meat.
In the almost 20 years since the first Pokémon title was released for Nintendo’s Game Boy, the franchise has grown to include toys, anime, and even clothing. But while we’ve played, watched, and worn Pokémon, earlier this month we found out we’d be getting a chance to eat it as well, when we heard about a Pokémon restaurant opening in downtown Tokyo.
Curious to see if the most famous Pocket Monster tastes as good as he looks, we paid a visit to the Pikachu Cafe to see for ourselves.
As someone who never completely outgrew his love of animation and video games, I try to at least keep up with what’s popular with kids in Japan. I can identify Pikachu, Squirtle, and a handful more of the cute cockfighting stand-ins from Pokémon. If I visit my in-laws and my nieces are watching an episode of PreCure, I know that it’s about a team of friends who fight evil with their magical powers (even if I have no idea how one of the girls got stuck with “The bursting scent of lemons!” as her special ability).
Still, until recently I hadn’t heard a single thing about Yo-Kai Watch, Japan’s current megahit among the elementary school set. At first I thought this was weird, but as it turns out Yo-Kai Watch’s popularity isn’t in spite of people in my age group not knowing about it, but because of it.
It’s easy to forget when you’ve got the adorable little Pikachu as the franchise’s mascot, but the word ‘Pokémon’ is actually a blend of the English words ‘pocket’ and ‘monsters.’ Usually people aren’t thinking about that fact as they catch as many of the cute little critters as they can in each new video game installment, but one artist is out on a different quest to remind everyone that pokémon are indeed monsters at their core.
Artist Beth Emery, otherwise known as zsparky on art-sharing community site DeviantART, is gaining attention online for her creepily brilliant drawings of pokémon portrayed in the artistic style of Attack on Titan.
Warning: You may never be able to see Jigglypuff in the same way after seeing these pictures…
Every gamer knows that good video game music can make or break a game. This is especially the case in RPGs where players spend a lot of time walking across the world; those light-hearted melodies accompany you as you perform the often tedious task of moving from town to town. Background music is also immensely important to platformers like Super Mario and Sonic. That music better be catchy because you are going to be hearing it again and again when you keep missing that third jump off the floating platform!
RocketNews24 has brought you the video game a-cappella styles of Smooth McGroove before. Well it’s been almost a year since then, what has he and his super chill cat been up to?! Among other things, turns out he’s been traveling through Kanto and the world of Pokémon!


















Cup Noodle unveils first-ever cold-water instant ramen in Japan
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Studio Ghibli releases new Totoro coin purses…but who’s the blue character?
Tokyo’s Giga Mart lets visitors “steal” from a convenience store… if cameras don’t catch you
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan adds shaved ice desserts to the menu at select locations
Hiker needs to be rescued from Mt. Fuji two times in two days, but system is working as intended
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Studio Ghibli brings anime characters to the table with new Totoro placemat that’s like a movie cell
Onidon opens in Tokyo with unique fusion tempura rice balls you won’t find anywhere else
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
Three new starter Pokémon Jets to fly in Japan, first begins carrying passengers this month
New Mt. Fuji overnight bus takes travelers from downtown Tokyo straight to the most popular hiking trail
Tokyo revises accommodation tax amidst tourism boom, Airbnb rentals now included
Yoshinoya and Dragon Quest slaying scalpers with shift to made-to-order collaboration merch
Tochigi man shares his family’s process for creating 16 years worth of rice paddy art
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Starbucks Japan adds shaved ice desserts to the menu at select locations
Hiker needs to be rescued from Mt. Fuji two times in two days, but system is working as intended
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Studio Ghibli brings anime characters to the table with new Totoro placemat that’s like a movie cell
Onidon opens in Tokyo with unique fusion tempura rice balls you won’t find anywhere else
Japan’s new Calpis pudding: The right call for summer, or tampering with purin perfection?
7-Eleven Japan reimagines the fruit sando with new chocolate bread version
Japanese recipe for Tempura Twinkies takes America’s favourite snack to a whole new level
Man arrested in Tokyo after allegedly luring foreign tourists into shady Kabukicho establishments
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Burger King Japan goes viral for its new Big Mouth Dirty, but is it really worth the hype?
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Studio Ghibli calendar figures are back, look amazing whether you check the date or not[Photos]
Krispy Kreme Japan’s free doughnut deal could sway you from a convenience store breakfast