Year of the Rabbit

That time we let Coca-Cola bottles predict our fortunes for the new year

Limited-time campaign comes complete with cute AR bunnies for the Year of the Rabbit.

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Japan’s Muji “Fukukan” continues to disppoint New Year’s lucky bag lovers

A slight improvement on last year, but nothing like the cans of glory days.

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Hayao Miyazaki draws Year of the Rabbit illustration for New Year’s card to Studio Ghibli fans

The rabbit on this nengajo even comes with a name and intriguing backstory. 

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Test your luck with one of six randomly selected 2023 Tomica lucky toy cars

Will it be a Ladybug Subaru 360, or a Rhinoceros Beetle UD Trucks Quon?

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Starbucks Japan releases cute new zodiac goods for Year of the Rabbit

“We Are Starbucks Coffee Rabbits — Living Somewhere in Coffee Tree Forests” is the theme for this new collection.

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Starbucks Reserve Roastery sells lucky Japanese figurines to ring in 2023

Mermaids, whales, and rabbits are in for 2023.

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Kyoto’s uniquely beautiful New Year’s tradition is being carried on by Starbucks Japan【Photos】

Before all of Japan had gacha machines, Kyoto had fukudama, and the coffeehouse chain is helping make sure the city still does.

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