We’re guessing that this is the only place where you can find a yukata featuring a Loch Ness Monster design!
yukata (Page 3)
The unique yukata shop we visited last year is at it again. This time their line-up is less scary and much more adorable!
This year, the ajisai hydrangeas that bloom in June can blossom on your summer kimono along with some playful white cats.
For their 10th anniversary, Wazigen Shizukuya is providing gorgeous modern hakama and yukata styles for all the men.
It might seem a little odd to hear that yukata, the lightweight kimono worn at summertime festivals, fireworks shows, and bon dances, are in the middle of a revival in popularity in Japan right now, but it’s absolutely true. After several years in which young Japanese found yukata to be too expensive and troublesome to bother with, they’re back in fashion with teens and young adults in a huge way.
Part of this is no doubt due to more and more manufacturers offering reasonably priced yukata, as you can now often find sets that include the robe and sash for around 6,000 yen (US$48). And as for not knowing how to put everything on and tie it properly? That’s also a problem of the past, thanks to online explanations like this pair of videos from fashion and yukata retailer Uniqlo.
It’s hard to find a more Japanese piece of clothing than the yukata, the lightweight kimono worn in the summer. Over on the other side of the Pacific, there are few more iconic symbols of American fashion than blue jeans. So what happens when you put the two together?
You get the denim yukata.
Summer is almost upon us, and that means it’s time to get out your yukata and head to the local festival or fireworks display. Of course, with everyone else wearing a yukata, it can be hard to find something that really pops and stands out. Thankfully, Tsukikageya, a Tokyo-based specialty yukata shop, has just what you need to look as baller as you feel.
We stopped by the store one cloudy afternoon to take a look around and talk with Natsuki, owner and designer, about her unique yukata designs and inspiration. Check out our chat and photos below!
Summer is the season for festivals here in Japan. Every weekend some district or other is putting together a party for locals and tourists to come and enjoy. There are food stands, game stalls, temporary toy shops, and people all around. Most come with a parade event of sorts and end with an explosion of amazing fireworks. But above all, something you’re always going to find at any self-respecting festival are people dressed traditionally in lightweight yukata (a summer kimono) and jinbei (robe-style shirt and shorts) as they wander the streets.
But what about in Western counties like America? In early September of every year, Saint Louis, Missouri, holds a large Japanese-style festival in the city’s botanical gardens. Despite the lingering heat of late summer, somewhere between 20 to 30 thousand people attend this great cultural event each year. But what do they wear? Judging by the array of kimono and yukata available at the English shopping site A Fashion, people hoping to model some Japanese styles might find themselves in what resembles a crazy costume more than actual clothes.









Starbucks Japan releases new drinkware and goods for Valentine’s Day
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Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
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New virgin-killing sweater discovered, modeled in Japan【Photos】
Uniqlo releasing first-ever Pokémon T-shirts inspired by Trading Card Game artwork【Photos】
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We make a super giant sushi using Costco salmon in Japan【SoraKitchen】
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Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
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7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
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Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
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No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Studio Ghibli Rollbahn notebooks are both dynamic and subtle salutes to anime classics【Pics】
New virgin-killing sweater discovered, modeled in Japan【Photos】
Uniqlo releasing first-ever Pokémon T-shirts inspired by Trading Card Game artwork【Photos】
Mega meat noodles in Tokyo: 2.6 pounds of meat, one bowl of soba, no regrets【Video】
We make a super giant sushi using Costco salmon in Japan【SoraKitchen】
Japan’s 10 best singing voices as chosen by people in the industry
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
New KitKat pizzas are coming to Pizza Hut Japan
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