yukata

Sanrio’s matsuri festival-themed toys and plushes will give you Japanese summer vibes at home

The cutest product is definitely the goldfish-scooping set. Or maybe it’s the little pouches made to resemble shaved ice?

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2020 Miss Yukata Japan beauties in traditional Japanese garb debut at Ikaho Onsen 【Video】

An unexpected collaboration between an idol live-streaming service and a non-profit organization produces a stunning picture of summer.

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Disney releases new line of summer kimono, complete with stylish Mickey and Frozen motifs

Elegant enough to make anyone look and feel like a Disney Princess!

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Add two more dapper Shiba glasses to your collection with Goodglas’ new Wafuku Nakayoshi Set

They make great gifts as well as interior decoration items!

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Rugby World Cup: Captain Michael Leitch melts hearts with the reason why he plays for Japan

Kindness at the time of a family tragedy leads Leitch to pledge his allegiance to the Japanese team as a teenager.

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Japan fans call Rugby World Cup player Luke Thompson “kawaii” for the way he speaks Japanese

An unlikely cute icon emerges from left field.

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Rugby World Cup 2019: Team Canada jumps off bus in yukata kimono…dressed like the dead

Embarrassing fashion faux pas has these players dressed in the same way that Japanese people dress dead bodies.

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Beautiful, spongy soft modern Japanese sandals give you geta style without the traditional pain

A clever update to Japan’s traditional footwear that you can pare with kimono or Western clothing.

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Ariel and Jasmine star in Disney princess pseudo-kimono line from Japanese fashion brand【Photos】

Clever design makes kids’ yukata easy to play in all summer long.

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Japanese tire company’s trendy tire print yukata prints rev back into the limelight

Far from their traditional association with burnt rubber, squealing brakes and gritty endurance, tires lend a spot of delicate geometry to these kimono prints.
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Sailor Moon yukata kimono line will keep you breezy and beautiful in the Japanese summer heat

As the temperatures climb, there’s just one team of glamorous superheroines who can save us from the summer heat. Moon Crystal Power Dress Up!

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Here’s how one Tokyo neighborhood mixes modern technology and traditional culture to beat the heat

Nihonbashi’s beautiful “minamo fireworks” and tempting goldfish sweets are part of its plan for fun even in record-breaking heat.

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Hanao Shoes: Dress like a modern-day geisha with new line of geta sneakers from Kyoto

A more comfortable way to enjoy the festival season while out and about in your yukata summer kimono.

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New Disney summer kimono are beautifully cute and require no sash tying【Photos】

Six patterns skirt Tokyo Disneyland’s no-cosplay rule, feature characters as famous as Mickey and as forgotten as Clarice.

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Experience your own “miracle romance” in one of these Sailor Moon summer kimono sets

In the name of the moon, you should wear these yukata!

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Kimono to keep, dressing service, unlimited beer, one of Japan’s best views all in one package

Unbeatable deal in Yokohama includes full-course meal and your choice from over one hundred yukata and obi sash patterns.

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Tokyo Tower is bathed in beautiful blue for Milky Way Illumination and Tanabata celebration

Gorgeous summertime event offers discounts for visitors who come wearing kimono.

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Cute cats come out to play as traditional Japanese geta sandals

Three gorgeous kittens are waiting to dress up your summer outfits.

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Yukata summer kimono separates allow you to mix and match traditional outfits with everyday wear

This innovative new collection includes kimono that look great with jeans and tops too.

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Tokyo hotel offers a cool summer deal for the ladies, including a kimono that’s yours to keep

Spend a night or a weekend with the girls, and bring home a summer kimono of your own!

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