yukata

Super Mario kimono, Bowser underwear part of gigantic Nintendo/Japanese fashion brand collab

Department store Parco teams up with the video game giant to create over 300 new fan fashion items.

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Crowd-funded hakama roomwear doubled its funding goal, is now available to everyone

The “Yuru Hakama” are here to keep you comfy and stylish at home!

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Maybelline and Furifu release a retro-modern “Traditions of Japan” yukata collection

These six coordinated ensembles mix cosmetics with yukata and include a specially designed yukata inspired by one of the lipstick colors.  

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Cyberpunk kimono fashion hits the streets of Akihabara, complete with neon sign obi【Photos】

Wearable neon light tubes look set to become the fashion statement of the season.

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Japanese designer kickstarts glamorous, comfy roomwear fashioned after yukata worn at hot springs

This crowdfunding effort is for anyone who wants to recline at home in the luxury of a silky onsen yukata.

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New Japanese kimono-style hakama roomwear comes with men’s styles for summer

Slip-on designs make it easy to swish around the house like a traditional schoolgirl or a cool, modern-day samurai.

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Sanrio’s matsuri festival-themed toys and plushes will give you Japanese summer vibes at home

The cutest product is definitely the goldfish-scooping set. Or maybe it’s the little pouches made to resemble shaved ice?

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2020 Miss Yukata Japan beauties in traditional Japanese garb debut at Ikaho Onsen 【Video】

An unexpected collaboration between an idol live-streaming service and a non-profit organization produces a stunning picture of summer.

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Disney releases new line of summer kimono, complete with stylish Mickey and Frozen motifs

Elegant enough to make anyone look and feel like a Disney Princess!

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Add two more dapper Shiba glasses to your collection with Goodglas’ new Wafuku Nakayoshi Set

They make great gifts as well as interior decoration items!

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Rugby World Cup: Captain Michael Leitch melts hearts with the reason why he plays for Japan

Kindness at the time of a family tragedy leads Leitch to pledge his allegiance to the Japanese team as a teenager.

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Japan fans call Rugby World Cup player Luke Thompson “kawaii” for the way he speaks Japanese

An unlikely cute icon emerges from left field.

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Rugby World Cup 2019: Team Canada jumps off bus in yukata kimono…dressed like the dead

Embarrassing fashion faux pas has these players dressed in the same way that Japanese people dress dead bodies.

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Beautiful, spongy soft modern Japanese sandals give you geta style without the traditional pain

A clever update to Japan’s traditional footwear that you can pare with kimono or Western clothing.

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Ariel and Jasmine star in Disney princess pseudo-kimono line from Japanese fashion brand【Photos】

Clever design makes kids’ yukata easy to play in all summer long.

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Japanese tire company’s trendy tire print yukata prints rev back into the limelight

Far from their traditional association with burnt rubber, squealing brakes and gritty endurance, tires lend a spot of delicate geometry to these kimono prints.
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Sailor Moon yukata kimono line will keep you breezy and beautiful in the Japanese summer heat

As the temperatures climb, there’s just one team of glamorous superheroines who can save us from the summer heat. Moon Crystal Power Dress Up!

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Here’s how one Tokyo neighborhood mixes modern technology and traditional culture to beat the heat

Nihonbashi’s beautiful “minamo fireworks” and tempting goldfish sweets are part of its plan for fun even in record-breaking heat.

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Hanao Shoes: Dress like a modern-day geisha with new line of geta sneakers from Kyoto

A more comfortable way to enjoy the festival season while out and about in your yukata summer kimono.

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New Disney summer kimono are beautifully cute and require no sash tying【Photos】

Six patterns skirt Tokyo Disneyland’s no-cosplay rule, feature characters as famous as Mickey and as forgotten as Clarice.

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