jeans
Voice of Faye, Rei, and Lina is saluted for denim excellence, takes stage in unique jeans with a Pokémon connection.
GU, Uniqlo’s sister brand, is back with an all-new batch of affordable ensembles based on the anime classic.
The venture is being promoted by a local branch of Loft chainstores to help revitalise the Tohoku area.
It’s hard to find a more Japanese piece of clothing than the yukata, the lightweight kimono worn in the summer. Over on the other side of the Pacific, there are few more iconic symbols of American fashion than blue jeans. So what happens when you put the two together?
You get the denim yukata.
About three hours from Tokyo on the bullet train is a beautifully preserved area in Okayama Prefecture’s Kurashiki known as the Kurashiki Bikan historical quarter. Set alongside a picturesque canal, the district has long been known for its traditional storehouses and shops, but now it’s looking to celebrate one of its most profitable exports – denim.
With more than 100 family-run indigo and dyeing factories operating throughout the prefecture, denim has long been an important part of area’s economy. And what better way to celebrate the locally made textile than with a selection of special foods? Come with us as we show you what burgers, ice cream and steamed buns look like when crafted in a denim blue hue.
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