jeans
GU, Uniqlo’s sister brand, is back with an all-new batch of affordable ensembles based on the anime classic.
The venture is being promoted by a local branch of Loft chainstores to help revitalise the Tohoku area.
It’s hard to find a more Japanese piece of clothing than the yukata, the lightweight kimono worn in the summer. Over on the other side of the Pacific, there are few more iconic symbols of American fashion than blue jeans. So what happens when you put the two together?
You get the denim yukata.