Drawing on cool traditional details and the mystical power of kotodama to help you pass any test in style.
jeans
GU, Uniqlo’s sister brand, is back with an all-new batch of affordable ensembles based on the anime classic.
The venture is being promoted by a local branch of Loft chainstores to help revitalise the Tohoku area.
Curiosity didn’t kill the cat. It just got him into the latest fashion trends.
It’s hard to find a more Japanese piece of clothing than the yukata, the lightweight kimono worn in the summer. Over on the other side of the Pacific, there are few more iconic symbols of American fashion than blue jeans. So what happens when you put the two together?
You get the denim yukata.
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Tokyo’s most famous Starbucks is closed
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Super Nintendo World expansion gets delayed for several months at Universal Studios Japan
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Fire away your frustration at ‘404 Not Found’ — Site turns error message into classic arcade game
How to properly eat a traditional Japanese tonkatsu meal
Cosplay in front of explosions and flames at the upcoming fiery Baku Festival
Mister Donut’s strongest-ever matcha doughnuts are so intense they’ll bind with your DNA
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