
For a country known for its restaurants serving relatively small portions of foods, Japan sure seems to love all-you-can-eat campaigns (although occasionally, things don’t go quite as planned at these events). Well, if you love meat and lots of it, we have good news for you. Burger King Japan’s popular all-you-can eat Whooper campaign is coming back again this year, so get ready to have your fill of big, juicy hamburgers!!
That’s right, from November 4 to 13, Burger King Japan will be having their annual “eat as many Whoppers as you can” fest at shops across Japan. The promotion, which they first ran in 2010, has since become a regular event that Burger King fans look forward to each Autumn.
The campaign has come to be known as the “B”IKING, a play on the word “Viking” which is often used in Japan to refer to all-you-can-eat buffets, and this year, you first have to order a “B”IKING Challenge Set to get a piece of the all-you-can-eat action. The set, priced at 1,200 yen (US$11), consists of two Whoppers, medium-size fries and a medium-size drink, all of which you need to finish before you can proceed to attempt to consume as many Whoppers as possible. Just present the wrappers and cup and containers at the counter to show that you’ve finished everything from your initial Challenge Set, and you’re set to receive your limitless supply of Whoppers, fries and drinks.
However, there are certain conditions that apply, the biggest being that you have just 30 minutes from the time you first order your Challenge Set to take advantage of the all-you-can-eat deal. That doesn’t sound like a whole lot of time, and we have no idea how many Whoppers the average person can eat in half an hour, but the promotion has continued to be a hit since its start, regardless.
And if you’re super anxious for the promotion to begin and can hardly wait to get your hands on those Whoppers, you can buy advance discount tickets for the Challenge set for 1,100 yen (yes, you get to save a whopping 100 yen, or just under a dollar!), available at select Burger King shops from now until November 3. You’ll want to take note, though, that if you buy the advance tickets, you’ll only be able to use them at the shop where you bought them. So, hamburger fans, get ready for some Whopper madness, and if you do participate in the promotion, by all means do let us know how many Whoppers you were able to eat!
Source and Photos: Burger king Japan press release (Japanese)


Think you can finish seven Whoppers in 30 minutes? Burger King Japan wants you!
All-you-can-eat Burger King is coming to Japan with a monster burger on board
Mr. Sato celebrates Japan’s Good Meat Day by taking on Burger King’s all-you-can-eat Whopper deal
All-you-can-eat at Burger King Japan for one day only!
All-you-can-eat cheeseburgers offered by Burger King Japan for its 1,495-calorie King Yeti burger
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Tokyo Skytree turns pink for the cherry blossom season
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Poop is in full bloom at the Unko Museums for cherry blossom season
Osaka establishes first designated smoking area in Dotonbori canal district to fight “overtourism”
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
New service lets you turn manga pages into T-shirt designs, over 200 titles to choose from
Highest Starbucks in Japan set to open this spring in the Tokyo sky
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Made-to-order onigiri rice ball hotel breakfast buffet in Tokyo is open (and awesome) to all
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Playing Switch 2 games with just one hand is possible thanks to Japanese peripheral maker
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Burger King Japan offering all-you-can-eat quadruple cheeseburgers
We tried Japan Burger King’s Deluxe Chicken Whopper for some serious volume 【Photos】
Make a Burger King Whopper at home with new CooKING Burger @Home delivery set
Burger King Japan’s newest all-you-can-eat burger deal is its smelliest yet
We eat all-you-can-eat monster burgers at Burger King
We took advantage of Burger King’s Whopper Jr. sale in an extreme way
Burger King opens world’s first Ghost Store in Shibuya with the only Ghost Whopper in Japan
All-you-can-eat Whoppers at Burger King Japan. Thank you. Thank you so much.
What’s it like to eat Burger King Japan’s protection from evil Whopper?【Taste test】
Burger King Japan creates Kyoto Whopper, its most Japanese burger ever, with Kyoto rice merchant
Burger King releases new Plant-Based Whopper in Japan
Kyoto Whopper divides customers at Burger King Japan
Eating Burger King’s “hottest meat wall” ever 【Taste Test】
Burger King releases a Shrimp Whopper in Japan for a limited time
Burger King releases new Whopper to ward off evil in Japan
World’s first Ice Whopper now on the menu at Burger King Japan