
Everyone has that one celebrity that we have been told we sort of look like if we squint our eyes and look into a foggy mirror. For our beloved RocketNews24 reporter Mr. Sato, that celebrity doppelganger is none other than former Apple CEO Steve Jobs. As a frequent participant at iPhone launches and Apple’s annual “luckybag” sale in Japan, Mr. Sato decided maybe it was time to see if a shorter haircut (and a black turtleneck) would indeed make him look like the tech icon. Armed with an iPad and a digital photo of Steve Jobs, Mr. Sato began his iMakeover.
While most people are pretty familiar with Steve Jobs, some barbers might not know exactly what a customer means when they ask for the hairstyle of the creator of the iPhone. Showing the barber his iPad with a digital photo of Steve Jobs, Mr. Sato asked to have his hair cut just like the picture. The barber replied back “gotcha!” with such confidence that Mr. Sato knew he was in the right hands.
▼ Steve Jobs would be proud to learn how his iPad is being used today
Fully expecting the barber to make liberal use of the clippers and just start buzzing away, Mr. Sato was surprised when he picked up his scissors and began slowly working his magic. The barber’s careful and methodical scissor work put Mr. Sato at ease. They talked a little bit about being a barber and it turns out that it had been a while since anyone came in asking to have their hair cut like a certain celebrity.
▼ The barber takes his time when styling Mr. Sato’s luscious locks
While Mr. Sato enjoyed talking back and forth with the barber, he had one problem that makes getting his hair cut always a bit nerve-wracking: his terrible eyesight. Without glasses, Mr. Sato had no idea what the barber was doing and had to put complete confidence in the barber to know exactly how short to cut it without unintentionally turning him into a monk.
▼ Take a deep breath and relax Mr. Sato, when the barber is done, you may…or may not look like Steve Jobs
The barber put down his scissors and told Mr. Sato he had completed the transformation. Mr. Sato put his glasses back on, anxiously awaiting what he would soon see in the mirror. Would he look like his tech hero Steve Jobs? Or would he be immediately buying a hat to cover up the hairdon’t? Mr. Sato faced the mirror, opened his eyes and saw…famed RocketNews24 reporter Mr. Sato.
Something was still missing. Maybe he needed a black turtleneck and a pair of round glasses to fully turn into Steve Jobs.
▼ Is that you, Mr. Jobs, in the corner?
▼Wait a second…
▼ Definitely still Mr. Sato
▼ Does putting Mr. Sato in black and white help?
▼What about posing with the new iPhone?
Well, what do you think? Have we found Apple’s new spokesperson or should Mr. Sato stick to being a calendar model?
Photos: RocketNews24
[ Read in Japanese ]









Steve Jobs…manga hero???
Steve Jobs Much Better at Marketing than Cooking
Our reporter Mr. Sato becomes first Japanese buyer of a Docomo iPhone5S!
Mr. Sato uses his new hairstyle to clean the bathroom
Mr. Sato divulges the contents of a 2015 Apple Store Lucky Bag–will he get a lame t-shirt again?
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Sailor Moon’s Artemis is part of the Artemis II NASA mission control team[Video]
Can a downtown Tokyo super sento bathhouse beat a hotel for a one-night stay?
Japan named most sleep-deprived country for fourth year in a row, according to survey
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Pokémon lid becomes Japan’s most overprotected manhole cover, melts hearts across the country
This overlooked neighborhood east of Tokyo is awesome in many ways, left us with just one regret
Daiso unveils new official mascot, Daizo the elephant
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
Tokyo subway and almost all Tokyo train lines now accepting credit card tap payments
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Studio Ghibli adds new My Neighbour Totoro 2026 Corn Gift to its anime store for Mother’s Day
Japan now has a special desk for people who work at home with a pet cat[Photos]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
We got a haircut at “Japan’s Leading Barber” and walked away feeling like a million bucks
Your turn, Samsung – Mr Sato returns the Ice Bucket Challenge to Korea’s electronics giant【Video】
Mr. Sato Gets a Turkish Makeover with “A Popular Hairstyle” of the Nation
“Don’t we have photos of Mr. Sato with a new iPhone?” “No, he spent two days at the wrong store.”
Famed educator says Steve Jobs, Bill Gates would have been ruined by Japanese education system
Mr. Sato gives his first ever autograph, gets a broken heart in return
We Take Mr. Sato for a Shampoo and Trim at the Pet Salon 【Thrifty Style】
Mr. Sato retires from being the first person in Japan to buy iPhones, watches this guy instead
Requiem for a smartphone buyer: Mr. Sato gets no iPhone X but has a new lease on life
Mr. Sato does not buy an iPhone7, calls this year’s Docomo release ceremony “f***ing s**t!”
Mr. Sato shows up in costume, is the first to purchase an iPhone 6 Plus, meets Ken Watanabe AGAIN
Mr. Sato returns to the line, waits three nights for an iPhone 11
Watch the dying art of the punch perm, a quintessential Japanese hairstyle, in Mr. Sato’s new ‘do
The cops kick Mr. Sato off the street during his attempt to wait on sidewalk for the new iPhone
SoraNews24’s Mr. Sato reveals the shocking truth: He’s not really Mr. Sato!