
Everyone has that one celebrity that we have been told we sort of look like if we squint our eyes and look into a foggy mirror. For our beloved RocketNews24 reporter Mr. Sato, that celebrity doppelganger is none other than former Apple CEO Steve Jobs. As a frequent participant at iPhone launches and Apple’s annual “luckybag” sale in Japan, Mr. Sato decided maybe it was time to see if a shorter haircut (and a black turtleneck) would indeed make him look like the tech icon. Armed with an iPad and a digital photo of Steve Jobs, Mr. Sato began his iMakeover.
While most people are pretty familiar with Steve Jobs, some barbers might not know exactly what a customer means when they ask for the hairstyle of the creator of the iPhone. Showing the barber his iPad with a digital photo of Steve Jobs, Mr. Sato asked to have his hair cut just like the picture. The barber replied back “gotcha!” with such confidence that Mr. Sato knew he was in the right hands.
▼ Steve Jobs would be proud to learn how his iPad is being used today
Fully expecting the barber to make liberal use of the clippers and just start buzzing away, Mr. Sato was surprised when he picked up his scissors and began slowly working his magic. The barber’s careful and methodical scissor work put Mr. Sato at ease. They talked a little bit about being a barber and it turns out that it had been a while since anyone came in asking to have their hair cut like a certain celebrity.
▼ The barber takes his time when styling Mr. Sato’s luscious locks
While Mr. Sato enjoyed talking back and forth with the barber, he had one problem that makes getting his hair cut always a bit nerve-wracking: his terrible eyesight. Without glasses, Mr. Sato had no idea what the barber was doing and had to put complete confidence in the barber to know exactly how short to cut it without unintentionally turning him into a monk.
▼ Take a deep breath and relax Mr. Sato, when the barber is done, you may…or may not look like Steve Jobs
The barber put down his scissors and told Mr. Sato he had completed the transformation. Mr. Sato put his glasses back on, anxiously awaiting what he would soon see in the mirror. Would he look like his tech hero Steve Jobs? Or would he be immediately buying a hat to cover up the hairdon’t? Mr. Sato faced the mirror, opened his eyes and saw…famed RocketNews24 reporter Mr. Sato.
Something was still missing. Maybe he needed a black turtleneck and a pair of round glasses to fully turn into Steve Jobs.
▼ Is that you, Mr. Jobs, in the corner?
▼Wait a second…
▼ Definitely still Mr. Sato
▼ Does putting Mr. Sato in black and white help?
▼What about posing with the new iPhone?
Well, what do you think? Have we found Apple’s new spokesperson or should Mr. Sato stick to being a calendar model?
Photos: RocketNews24
[ Read in Japanese ]









Steve Jobs…manga hero???
Steve Jobs Much Better at Marketing than Cooking
Our reporter Mr. Sato becomes first Japanese buyer of a Docomo iPhone5S!
Mr. Sato uses his new hairstyle to clean the bathroom
Mr. Sato divulges the contents of a 2015 Apple Store Lucky Bag–will he get a lame t-shirt again?
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
7 great places to see Mt. Fuji from without having to climb it
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
This is possibly the coziest train in all Japan thanks to onboard hot spring footbaths【Pics】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Secret staff cafeteria in Tokyo is a hidden gem you won’t find in travel guides
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
Beautiful sightseeing boat is a floating tea ceremony venue in east Japan’s best hot spring town
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
We got a haircut at “Japan’s Leading Barber” and walked away feeling like a million bucks
Your turn, Samsung – Mr Sato returns the Ice Bucket Challenge to Korea’s electronics giant【Video】
Mr. Sato Gets a Turkish Makeover with “A Popular Hairstyle” of the Nation
“Don’t we have photos of Mr. Sato with a new iPhone?” “No, he spent two days at the wrong store.”
Famed educator says Steve Jobs, Bill Gates would have been ruined by Japanese education system
Mr. Sato gives his first ever autograph, gets a broken heart in return
We Take Mr. Sato for a Shampoo and Trim at the Pet Salon 【Thrifty Style】
Mr. Sato retires from being the first person in Japan to buy iPhones, watches this guy instead
Requiem for a smartphone buyer: Mr. Sato gets no iPhone X but has a new lease on life
Mr. Sato does not buy an iPhone7, calls this year’s Docomo release ceremony “f***ing s**t!”
Mr. Sato shows up in costume, is the first to purchase an iPhone 6 Plus, meets Ken Watanabe AGAIN
Watch the dying art of the punch perm, a quintessential Japanese hairstyle, in Mr. Sato’s new ‘do
Mr. Sato returns to the line, waits three nights for an iPhone 11
The cops kick Mr. Sato off the street during his attempt to wait on sidewalk for the new iPhone
SoraNews24’s Mr. Sato reveals the shocking truth: He’s not really Mr. Sato!
Leave a Reply