
Everyone has that one celebrity that we have been told we sort of look like if we squint our eyes and look into a foggy mirror. For our beloved RocketNews24 reporter Mr. Sato, that celebrity doppelganger is none other than former Apple CEO Steve Jobs. As a frequent participant at iPhone launches and Apple’s annual “luckybag” sale in Japan, Mr. Sato decided maybe it was time to see if a shorter haircut (and a black turtleneck) would indeed make him look like the tech icon. Armed with an iPad and a digital photo of Steve Jobs, Mr. Sato began his iMakeover.
While most people are pretty familiar with Steve Jobs, some barbers might not know exactly what a customer means when they ask for the hairstyle of the creator of the iPhone. Showing the barber his iPad with a digital photo of Steve Jobs, Mr. Sato asked to have his hair cut just like the picture. The barber replied back “gotcha!” with such confidence that Mr. Sato knew he was in the right hands.
▼ Steve Jobs would be proud to learn how his iPad is being used today
Fully expecting the barber to make liberal use of the clippers and just start buzzing away, Mr. Sato was surprised when he picked up his scissors and began slowly working his magic. The barber’s careful and methodical scissor work put Mr. Sato at ease. They talked a little bit about being a barber and it turns out that it had been a while since anyone came in asking to have their hair cut like a certain celebrity.
▼ The barber takes his time when styling Mr. Sato’s luscious locks
While Mr. Sato enjoyed talking back and forth with the barber, he had one problem that makes getting his hair cut always a bit nerve-wracking: his terrible eyesight. Without glasses, Mr. Sato had no idea what the barber was doing and had to put complete confidence in the barber to know exactly how short to cut it without unintentionally turning him into a monk.
▼ Take a deep breath and relax Mr. Sato, when the barber is done, you may…or may not look like Steve Jobs
The barber put down his scissors and told Mr. Sato he had completed the transformation. Mr. Sato put his glasses back on, anxiously awaiting what he would soon see in the mirror. Would he look like his tech hero Steve Jobs? Or would he be immediately buying a hat to cover up the hairdon’t? Mr. Sato faced the mirror, opened his eyes and saw…famed RocketNews24 reporter Mr. Sato.
Something was still missing. Maybe he needed a black turtleneck and a pair of round glasses to fully turn into Steve Jobs.
▼ Is that you, Mr. Jobs, in the corner?
▼Wait a second…
▼ Definitely still Mr. Sato
▼ Does putting Mr. Sato in black and white help?
▼What about posing with the new iPhone?
Well, what do you think? Have we found Apple’s new spokesperson or should Mr. Sato stick to being a calendar model?
Photos: RocketNews24
[ Read in Japanese ]









Steve Jobs…manga hero???
Steve Jobs Much Better at Marketing than Cooking
Our reporter Mr. Sato becomes first Japanese buyer of a Docomo iPhone5S!
Mr. Sato uses his new hairstyle to clean the bathroom
Mr. Sato divulges the contents of a 2015 Apple Store Lucky Bag–will he get a lame t-shirt again?
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
Village Vanguard’s Blue Lucky Bag may have the most impressive piece of junk ever created
What part of Japan has the best food, and what should you eat there?
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
Village Vanguard tries to tickle us pink with a Pink Lucky Bag
Here’s what our bachelor writers ate over the New Year’s holiday in Japan
Japanese thug wear from Birth Japan perfect for those breaking bad next year
21.5-square foot, 272,200-yen build-it-yourself chocolate castle set released in Japan【Photos】
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
We got a haircut at “Japan’s Leading Barber” and walked away feeling like a million bucks
Your turn, Samsung – Mr Sato returns the Ice Bucket Challenge to Korea’s electronics giant【Video】
Mr. Sato Gets a Turkish Makeover with “A Popular Hairstyle” of the Nation
“Don’t we have photos of Mr. Sato with a new iPhone?” “No, he spent two days at the wrong store.”
Famed educator says Steve Jobs, Bill Gates would have been ruined by Japanese education system
Mr. Sato gives his first ever autograph, gets a broken heart in return
We Take Mr. Sato for a Shampoo and Trim at the Pet Salon 【Thrifty Style】
Mr. Sato retires from being the first person in Japan to buy iPhones, watches this guy instead
Requiem for a smartphone buyer: Mr. Sato gets no iPhone X but has a new lease on life
Mr. Sato does not buy an iPhone7, calls this year’s Docomo release ceremony “f***ing s**t!”
Mr. Sato shows up in costume, is the first to purchase an iPhone 6 Plus, meets Ken Watanabe AGAIN
Mr. Sato returns to the line, waits three nights for an iPhone 11
Watch the dying art of the punch perm, a quintessential Japanese hairstyle, in Mr. Sato’s new ‘do
The cops kick Mr. Sato off the street during his attempt to wait on sidewalk for the new iPhone
SoraNews24’s Mr. Sato reveals the shocking truth: He’s not really Mr. Sato!
Leave a Reply