
Spend a while in Japan, and at some point you’ll no doubt encounter natto, sticky, stinky fermented soybeans that often get served over rice for breakfast. This polarizing food has its superfans and impassioned detractors among Japanese and foreigners alike, but if you happen to be in the former camp, you should know there is an all-you-can-eat premium natto pop-up bar in Tokyo’s Ginza this weekend.
The bar is being run by Ibaraki Prefecture, one of Japan’s biggest natto producers, at its Ibaraki Marché restaurant, which features food from the region. From the 10th to the 12th, 710 yen (US$5.83) will get you unlimited trips to the natto bar, where three different high-end types of natto will be available each day.
Now, if you’ve ever bought natto before, you might be thinking this sounds a little pricey. After all, you can get a pack of good natto at the supermarket for about 55 yen. But the natto bar also has 12 different toppings you can choose from, including standards like sliced onion and shredded perilla leaves plus more unusual fare like lotus root dressing and honey. Plus, you get rice and miso soup with your order.
There is also a kind of non-sticky (ish) natto called Mamenoka that is currently enjoying a huge boom in France. According to organizers, it will be one of the featured types of natto during the event, but they aren’t saying on which day. You’ll just have to go and see! But it is available for sale at the neighboring store whether it is being served or not.
▼ Fancy not-so-sticky Mamenoka
For me personally, I’d rather pay 710 yen to keep from eating natto, but I know it is a healthy superfood and some people enjoy the taste and texture, so if that’s you, head over to Ginza this weekend and get your grub on!
Shop information
Ibaraki March / 茨城マルシェ
Address: Tokyo-to, Chuo-ku, Ginza 1-2-1
東京都中央区銀座1丁目2−1
Open 11 .am.-11 p.m.
Natto bar available until 5 p.m. only
Website
▼Raw opposum shrimp preserved in soy
▼ Our Japanese reporter’s favorite toppings were diced tomatoes…
▼ … and raw onions and curry powder. Don’t expect any kisses after eating that, though!
▼ Garlic chive kimchi
▼ Honey is supposed to be a luxurious topping for natto.
▼ Many of the items served at the natto bar are also available for sale.
▼ Some natto-loving celebrities and Ibaraki’s Miss Natto were on hand to promote the event.

▼ “I can’t believe I am about to put something that smells like this into my mouth.”
Images ©RocketNews24
[ Read in Japanese ]
















Pork Cutlets with Fermented Soybeans? All-You-Can-Eat Natto Part 2!
Toast with fermented soybeans and honey may not be good-looking, but it is good eating
All-You-Can-Eat Fermented Soybeans for $8.50! Choose From Eight Types of Natto!
We go looking for the best natto (fermented soybeans) in all of Japan【Taste test】
Fermented soybean shaved ice pushes the envelope of summertime sweets
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Japanese shiitake mushroom snacks from Don Quijote, created for people who don’t like mushrooms
Transparent soy sauce is a thing — we saw it, we tried it, we’re confused by it
Nearly one in ten young adults living in Japan isn’t ethnically Japanese, statistics show
Say hello to Japan’s new stationmaster cat!【Video】
12 Japanese MLB players to be honored with manhole lids across the country
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Tokyo Station staff share their top 10 favorite ekiben
10 times to avoid traveling in Japan in 2026
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Japan’s first made-to-order natto store will make you fermented beans without the putrid smell
Soap made from natto coming to Tokyo a week after Natto Day
We try ice cream with a topping of natto fermented soybeans, because the Internet told us to
Ginza hotel serves up one of the best breakfasts in Tokyo
Fill your belly at the Starbucks all-you-can-eat buffet!
Calling All Boozehounds! All You Can Drink for 30 Minutes, Just 299 Yen!
Tokyo restaurant has all-you-can-drink sake and all-you-can-eat sushi, and all of our love
We tried this scrumptious all-you-can-eat Kyoto veggie breakfast buffet for only 500 yen
All-you-can-eat meat offered by restaurant in the heart of Tokyo for less than 10 bucks
All-you-can-eat yakiniku, curry, and ice cream, all for just 10 bucks at this Tokyo restaurant
We go crazy for 500 yen all-you-can-eat sweets and snacks at Tokyo Dagashi Bar
All-you-can-eat lunch buffet for just 850 yen right next to Shinjuku Station
We try all-you-can-eat sushi for less than $8.50 at a restaurant in Tokyo’s Chiyoda Ward
Lotte City Hotel in Tokyo comes with all-you-can-eat sweets and ice cream
Tokyo’s all-you-can-eat ice cream cafe is a sweet deal, both literally and figuratively
Tokyo restaurant’s all-you-can-eat gyoza and all-you-can-drink beer starts at just 20 bucks
Leave a Reply