
Spend a while in Japan, and at some point you’ll no doubt encounter natto, sticky, stinky fermented soybeans that often get served over rice for breakfast. This polarizing food has its superfans and impassioned detractors among Japanese and foreigners alike, but if you happen to be in the former camp, you should know there is an all-you-can-eat premium natto pop-up bar in Tokyo’s Ginza this weekend.
The bar is being run by Ibaraki Prefecture, one of Japan’s biggest natto producers, at its Ibaraki Marché restaurant, which features food from the region. From the 10th to the 12th, 710 yen (US$5.83) will get you unlimited trips to the natto bar, where three different high-end types of natto will be available each day.
Now, if you’ve ever bought natto before, you might be thinking this sounds a little pricey. After all, you can get a pack of good natto at the supermarket for about 55 yen. But the natto bar also has 12 different toppings you can choose from, including standards like sliced onion and shredded perilla leaves plus more unusual fare like lotus root dressing and honey. Plus, you get rice and miso soup with your order.
There is also a kind of non-sticky (ish) natto called Mamenoka that is currently enjoying a huge boom in France. According to organizers, it will be one of the featured types of natto during the event, but they aren’t saying on which day. You’ll just have to go and see! But it is available for sale at the neighboring store whether it is being served or not.
▼ Fancy not-so-sticky Mamenoka
For me personally, I’d rather pay 710 yen to keep from eating natto, but I know it is a healthy superfood and some people enjoy the taste and texture, so if that’s you, head over to Ginza this weekend and get your grub on!
Shop information
Ibaraki March / 茨城マルシェ
Address: Tokyo-to, Chuo-ku, Ginza 1-2-1
東京都中央区銀座1丁目2−1
Open 11 .am.-11 p.m.
Natto bar available until 5 p.m. only
Website
▼Raw opposum shrimp preserved in soy
▼ Our Japanese reporter’s favorite toppings were diced tomatoes…
▼ … and raw onions and curry powder. Don’t expect any kisses after eating that, though!
▼ Garlic chive kimchi
▼ Honey is supposed to be a luxurious topping for natto.
▼ Many of the items served at the natto bar are also available for sale.
▼ Some natto-loving celebrities and Ibaraki’s Miss Natto were on hand to promote the event.

▼ “I can’t believe I am about to put something that smells like this into my mouth.”
Images ©RocketNews24
[ Read in Japanese ]
















Pork Cutlets with Fermented Soybeans? All-You-Can-Eat Natto Part 2!
Toast with fermented soybeans and honey may not be good-looking, but it is good eating
All-You-Can-Eat Fermented Soybeans for $8.50! Choose From Eight Types of Natto!
We go looking for the best natto (fermented soybeans) in all of Japan【Taste test】
Fermented soybean shaved ice pushes the envelope of summertime sweets
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Michelin star-winning ramen can now be bought nationwide in cup noodle form
Studio Ghibli releases new anime tea and mugs in Japan
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
We visit the 24-hour male-only sauna just outside of Hakata Station and ponder a strange sight
Japan’s weirdest gadget maker has a new fan just to dry off your legs (and crotch)【Photos】
Eight Ways You Really, Really Shouldn’t Use a Japanese Toilet
Starbucks Japan unveils new Sakura Frappuccino for cherry blossom season 2025
Would you care for a sip of my “Princess Urine” energy drink?
20 things to buy at the Pokémon Center Mega Tokyo store
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Starbucks Japan releases new zodiac chilled cup drink for 2026
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Japan’s first made-to-order natto store will make you fermented beans without the putrid smell
Soap made from natto coming to Tokyo a week after Natto Day
We try ice cream with a topping of natto fermented soybeans, because the Internet told us to
Ginza hotel serves up one of the best breakfasts in Tokyo
Fill your belly at the Starbucks all-you-can-eat buffet!
Calling All Boozehounds! All You Can Drink for 30 Minutes, Just 299 Yen!
Tokyo restaurant has all-you-can-drink sake and all-you-can-eat sushi, and all of our love
We tried this scrumptious all-you-can-eat Kyoto veggie breakfast buffet for only 500 yen
All-you-can-eat meat offered by restaurant in the heart of Tokyo for less than 10 bucks
All-you-can-eat yakiniku, curry, and ice cream, all for just 10 bucks at this Tokyo restaurant
We go crazy for 500 yen all-you-can-eat sweets and snacks at Tokyo Dagashi Bar
All-you-can-eat lunch buffet for just 850 yen right next to Shinjuku Station
We try all-you-can-eat sushi for less than $8.50 at a restaurant in Tokyo’s Chiyoda Ward
Lotte City Hotel in Tokyo comes with all-you-can-eat sweets and ice cream
Tokyo’s all-you-can-eat ice cream cafe is a sweet deal, both literally and figuratively
Tokyo restaurant’s all-you-can-eat curry, udon is under five bucks, comes with free fried chicken
Tokyo cafe offers all-you-can-eat pie, makes us wonder why we should ever eat anywhere else
Leave a Reply